Unbounce Tool – Pros & Cons

Last Updated on June 27, 2020

Have you been looking for a landing page builder that is simple to use and has all the features you require? Unbounce Tool

UnBounce may be your finest bet if so.

It’s not just a landing page builder either – it likewise has marketing automation software that will assist you increase conversions on your site!

However, does UnBounce have the very best conversion features to help you improve your sales?

Let’s discover.

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What can you make with Unbounce? Unbounce Tool

Unbounce enables services to create sensational, functional landing pages using one platform. Unbounce is focused on increasing your conversion rate, as visitors can be converted into leads or clients.

Unbounce is a terrific tool for your service. You wear’t requirement to employ a developer. It’s incredibly basic to utilize the drag-and-drop page maker, even for non-techies like me.

Unbounce provides a range of landing page templates and conversion-focused features such as sticky bars and popups.

Unbounce’s A/B split-testing feature is among its greatest advantages. This tool allows you to create multiple landing pages and test various elements. Unbounce will continue to collect data gradually so that you can see which elements result in higher conversions.

UnBounce Pros & Cons

There will be downsides and good points, just like any other marketing software tool. Unbounce is no exception.

Let’s take a more detailed take a look at Unbounce’s cons and pros.

Unbounce Pros

  • Online marketers can increase their return on investments (ROI), with extremely adjustable dynamic text replacement
  • Drag and drop editor allows users to create landing pages quickly and easily with no design experience
  • Smart Traffic gets rid of the guesswork associated with testing different versions
  • A/B testing can be basic and increase conversion rates

Unbounce Cons

  • For a standalone product, it is expensive
  • It is not suggested for site production however does include some tools that can be used to produce basic pages
  • It is a high learning curve. Support is not offered 24/5

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Unbounce Features

Unbounce is primarily utilized to create landing pages. It also offers a variety of other features, consisting of a landing page creator. These consist of sticky bars, pop-ups and A/B testing.

We’ll now take a better take a look at these features.

Related Article: unbounce tracking conversion in popup google tag manager

Unbounce’s Main Feature – The Landing Page Builder

Unbounce’s drag and drop landing page builder makes it easy to create landing pages without needing to compose any code. This tool allows you to rapidly produce landing pages using templates or develop your own.

You can pick from over 100 templates to get you began. After you are done designing, you can rapidly duplicate or modify pages so they can be reused throughout multiple campaigns. You can likewise customize each element down to the pixel without constraint.

UnBounce landing page builder

A/B Testing

The primary step in A/B testing with UnBounce is to develop a split test. Split testing is a procedure where you produce 2 versions of a page, one with one copy and the other with a different copy. You split the assets 50/50. You can see which one is converting visitors better. You can then designate different weights to the variants. The higher the weight, the higher the self-confidence in the test results.

When you have two different variations, you can use the split tests to see which one converts much better. You can see which version of the page drives more conversions. Compare the 2 variations of the page. The 2nd version ought to be more reliable if the split test reveals a higher number of signups. If the split test doesn \’t transform, move the original version to the other variation.

When you have your split test results, you can assess which version is performing much better. You can compare the results of each version versus the control. When analyzing the data, you can identify which version is delivering the highest conversions. A/B testing helps you decide which page is more reliable. It enables you to test various versions of a landing page to discover which one converts better. You can even run a test versus an existing page and see which one produces the most conversions.

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Smart Traffic

This is my favorite Unbounce feature. I love being in control of how visitors reach my website.

Smart Traffic allows you to choose where your visitors originate from. You could, for example, direct traffic from Facebook Ads to an e-mail optin form.

You can also utilize Google Adwords for direct traffic to your homepage. You may choose to send out traffic by means of social media platforms like Instagram or Twitter. Whatever your option, you can track who came through these channels and measure their impact.

Sticky Bars & Popups

Unbounce features its own pop-up builder and bar builder, in addition to the primary landing page feature. These tools make it simple to quickly create pop-ups.

Popups can be used in many ways. You can develop a full-screen popup with exit intent.

Popups can be set up to appear on the leading or side of the site, or slide in from the sides. The popup can be activated in lots of other ways than exit intent. You can likewise set the trigger based upon time spent on the site or how far the person scrolls to the page.

Mobile view

Dynamic Text Replacement

Dynamic text replacement enables you to customize the copy of your landing pages according to the keywords individuals use in order to find your website. You can also modify the copy of your ads according to the keywords individuals type into Google.

This will permit you to customize your landing pages and ads to each user, increasing conversions.

Dynamic Text Replacement likewise provides analytics that demonstrate how different versions perform. You’ll have the ability to see if changing something had a unfavorable or favorable effect.

Unbounce Analytics

Unbounce offers you insights into the efficiency of your landing pages and how your A/B testing are performing. Incorporating Unbounce with Google Analytics will enable you to get the most from this tool. You can then draw in additional information and drill down to the outcomes.


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Faster Landing Pages

Unbounce was amongst the very first to embrace AMP (Accelerated Mobile Pages) as a landing page builder.

These pages have been specially enhanced to load faster on mobile phones, lowering load times by approximately one second.

Unbounce has actually gone to great lengths to ensure that their pages load faster. The factors are twofold:

Google now concentrates on ensuring websites are mobile-friendly and load quickly for mobile users. More than 60% of internet users access the internet through mobile devices.

Studies show that pages filled faster lead to higher conversions. One study showed that conversions visit 7% for every single one second of loading time.

Then you’ll need to rely on an AMP plugin if you want to accomplish similar page speeds, if you’re running a WordPress website. However, UnBounce’s pages are far superior and will load faster and more effectively.

Unbounce pages

Unbounce Kind Builder

The type builder is another helpful feature of the Unbounce marketing software. This is a feature that you put on’t requirement to use any third-party tool. It is simple to produce types from your Unbounce dashboard.

There are no limitations on the type of fields that you can include. You are limited just by the variety of rows in each field. These limits aren’t always hard and fast guidelines. Unbounce support can help you get beyond these constraints.

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Unbounce Prices

Unbounce uses 4 plans that can be utilized to help services of any size. These plans are particularly customized to the specific needs of various kinds of services.

Launch Plan – $72 monthly

This plan is ideal for small businesses that anticipate to convert as much as 500 visitors each month and get 20,000 visits.

The Optimize plan – $120 each month

This plan is suitable for medium-sized companies that anticipate 500 to 1,000 conversions, 30,000 to 66,000 visits per month on one of the linked domains.

The Accelerate Plan – $200 per Month

This plan is designed for big companies that anticipate to convert between 2,000 and 3,000 visitors monthly on seven associated domains.

The Scale plan – $300 each month

This plan is created for big strategies and can be used to satisfy various service needs. They differ in their conversion and go to limits and the optimum variety of domains that can link.

Man presenting

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Unbounce Alternatives

Let’s now compare Unbounce to some of its competitors.

Unbounce vs. ClickFunnels

  1. Both tools have comparable features, they approach them from various angles. Both tools use drag-and-drop performance. Unbounce can only be utilized to produce landing pages ClickFunnels lets you construct sales funnels and landing pages.|Both tools have similar features, they approach them from different angles. ClickFunnels lets you develop sales funnels and landing pages.}
  2. Unbounce’s interface and UX design are better. It is much easier to utilize and looks cleaner than Clickfunnels’ interface.
  3. Unbounce allows multiple domain connections, while Clickfunnels permits only 3 domains to be linked on their starter plan and 20 on their Platinum plan.
  4. Unbounce loads faster pages.
  5. ClickFunnels is more pricey than Unbounce

Unbounce vs. LeadPages

  1. Unbounce uses more flexibility in building landing page templates.
  2. UnBounce’s prices structure is easy to comprehend, making it both suitable for sophisticated online marketers and beginners.
  3. UnBounce uses exceptional customer support through phone or live chat.
  4. If you are looking to begin an online company, LeadPages is more budget-friendly.

InstaPage vs. Unbounce

  1. Unbounces Landing page Builder transcends to Instapages. Instapage requires that users download extra plugins in order to produce landing pages.
  2. Unboundless is cheaper than InstaPage. We recommend InstaPage if you are comfy utilizing Unbounced.
  3. Unboundless doesn’t permit you to change colors as InstaPage does.

Last Ideas

Unbounce deserves having a look at. This tool is powerful and easy sufficient to develop stunning landing pages without any programming skills.

ClickFunnels is a terrific option if you are trying to find something that will please your clients, even ecommerce abilities.

Unbounce, nevertheless, is the best choice if landing pages are your primary priority.

If you are ready to get started, get a 14-day free trial of Unbounce. Unbounce Tool

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