Setting Up An Ad On Facebook With Unbounce Pixel – Pros & Cons

Last Updated on July 6, 2021

Have you been searching for a landing page builder that is easy to use and has all the features you need? Setting Up An Ad On Facebook With Unbounce Pixel

UnBounce may be your finest bet if so.

It’s not just a landing page builder either – it likewise has marketing automation software that will assist you increase conversions on your site!

However, does UnBounce have the very best conversion features to help you improve your sales?

Let’s find out.

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What can you do with Unbounce? Setting Up An Ad On Facebook With Unbounce Pixel

Unbounce allows companies to produce spectacular, functional landing pages using one platform. Unbounce is concentrated on increasing your conversion rate, as visitors can be converted into leads or customers.

Unbounce is a great tool for your business. You put on’t need to work with a developer. It’s super basic to utilize the drag-and-drop page maker, even for non-techies like me.

Unbounce offers a range of landing page templates and conversion-focused features such as sticky bars and popups.

Unbounce’s A/B split-testing feature is one of its biggest advantages. This tool enables you to create numerous landing pages and test different elements. Unbounce will continue to gather information in time so that you can see which elements lead to higher conversions.

Pros & Cons of Unbounce

There will be disadvantages and assets, much like any other marketing software tool. Unbounce is no exception.

Let’s take a better take a look at Unbounce’s cons and pros.

Unbounce Pros

  • Online marketers can increase their return on investments (ROI), with highly customizable dynamic text replacement
  • Drag and drop editor enables users to develop landing pages quickly and quickly without any design experience
  • Smart Traffic eliminates the guesswork associated with testing different versions
  • A/B testing can be easy and boost conversion rates

Unbounce Cons

  • For a standalone item, it is pricey
  • It is not advised for site production however does consist of some tools that can be used to develop basic pages
  • It is a steep knowing curve. Support is not readily available 24/5

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Unbounce Features

Unbounce is mostly utilized to create landing pages. It likewise supplies a range of other features, consisting of a landing page creator. These consist of sticky bars, pop-ups and A/B testing.

We’ll now take a better look at these features.

Related Article: twitter conversion tracking in unbounce

Unbounce’s Main Feature – The Landing Page Builder

Unbounce’s drag and drop landing page builder makes it simple to create landing pages without having to write any code. This tool permits you to quickly develop landing pages utilizing templates or construct your own.

You can choose from over 100 templates to get you began. After you are done creating, you can quickly replicate or modify pages so they can be recycled throughout numerous campaigns. You can also tailor each element down to the pixel without restriction.

UnBounce landing page builder

A/B Testing

The first step in A/B testing with UnBounce is to produce a split test. Split testing is a process where you create two versions of a page, one with one copy and the other with a different copy. You split the assets 50/50. You can see which one is converting visitors better. You can then appoint different weights to the variants. The higher the weight, the higher the self-confidence in the test results.

You can use the split tests to see which one converts much better when you have two different variations. You can see which version of the page drives more conversions. Then, compare the 2 variations of the page. If the split test reveals a greater number of signups, the second version should be more efficient. If the split test doesn \’t transform, move the initial version to the other variation.

When you have your split test results, you can examine which version is carrying out much better. It enables you to test various versions of a landing page to discover which one converts much better. You can even run a test versus an existing page and see which one produces the most conversions.

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Smart Traffic

This is my preferred Unbounce feature. I love being in control of how visitors get to my website.

Smart Traffic allows you to pick where your visitors originate from. You could, for example, direct traffic from Facebook Ads to an e-mail optin form.

You can likewise utilize Google Adwords for direct traffic to your homepage. You may choose to send traffic via social networks platforms like Instagram or Twitter. Whatever your option, you can track who came through these channels and determine their effect.

Sticky Bars & Popups

Unbounce comes with its own pop-up builder and bar builder, in addition to the main landing page feature. These tools make it simple to quickly create pop-ups.

Popups can be utilized in many methods. You can produce a full-screen popup with exit intent.

Popups can be set up to appear on the leading or side of the website, or slide in from the sides. The popup can be triggered in many other methods than exit intent. You can also set the trigger based upon time spent on the website or how far the individual scrolls to the page.

Mobile view

Dynamic Text Replacement

Dynamic text replacement enables you to customize the copy of your landing pages according to the keywords individuals use in order to find your website. You can likewise modify the copy of your ads according to the keywords people type into Google.

This will permit you to tailor your landing pages and ads to each user, increasing conversions.

Dynamic Text Replacement likewise offers analytics that demonstrate how different variations carry out. You’ll be able to see if altering something had a unfavorable or positive effect.

Unbounce Analytics

Unbounce offers you insights into the efficiency of your landing pages and how your A/B testing are carrying out. Integrating Unbounce with Google Analytics will enable you to get the most from this tool. You can then draw in extra data and drill down to the outcomes.


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Faster Landing Pages

Unbounce was amongst the very first to embrace AMP (Accelerated Mobile Pages) as a landing page builder.

These pages have been specifically enhanced to load faster on mobile phones, decreasing load times by approximately one second.

Unbounce has gone to great lengths to make sure that their pages load faster. The reasons are twofold:

Google now focuses on ensuring web pages are mobile-friendly and load quickly for mobile users. More than 60% of web users access the web via mobile phones.

Research studies reveal that pages packed faster lead to higher conversions. One research study showed that conversions come by 7% for every one second of loading time.

If you’re running a WordPress website then you’ll require to depend on an AMP plugin if you want to attain similar page speeds. UnBounce’s pages are far remarkable and will load faster and more effectively.

Unbounce pages

Unbounce Type Builder

The type builder is another beneficial feature of the Unbounce marketing software. This is a feature that you don’t requirement to use any third-party tool. It is easy to produce forms from your Unbounce dashboard.

There are no constraints on the type of fields that you can include. You are limited only by the number of rows in each field. These limitations aren’t always set guidelines. Unbounce support can help you get beyond these restrictions.

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Unbounce Prices

Unbounce provides 4 plans that can be utilized to help companies of any size. These plans are particularly customized to the particular requirements of different types of companies.

Launch Plan – $72 monthly

This plan is perfect for small businesses that anticipate to convert as much as 500 visitors per month and receive 20,000 visits.

The Optimize plan – $120 each month

This plan is suitable for medium-sized companies that expect 500 to 1,000 conversions, 30,000 to 66,000 visits each month on among the linked domains.

The Accelerate Plan – $200 per Month

This plan is developed for large businesses that expect to convert between 2,000 and 3,000 visitors monthly on 7 related domains.

The Scale plan – $300 monthly

This plan is developed for big strategies and can be utilized to satisfy different organization requirements. They differ in their conversion and visit limitations and the optimum variety of domains that can link.

Man presenting

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Unbounce Alternatives

Let’s now compare Unbounce to some of its rivals.

Unbounce vs. ClickFunnels

  1. Both tools have similar features, they approach them from various angles. Both tools offer drag-and-drop functionality. Nevertheless, Unbounce can just be utilized to produce landing pages ClickFunnels lets you build sales funnels and landing pages.|Both tools have comparable features, they approach them from various angles. ClickFunnels lets you build sales funnels and landing pages.}
  2. Unbounce’s user interface and UX design are better. It is much easier to use and looks cleaner than Clickfunnels’ interface.
  3. Unbounce allows several domain connections, while Clickfunnels allows just 3 domains to be linked on their starter plan and 20 on their Platinum plan.
  4. Unbounce loads faster pages.
  5. ClickFunnels is more pricey than Unbounce

Unbounce vs. LeadPages

  1. Unbounce offers more versatility in structure landing page templates.
  2. UnBounce’s prices structure is easy to comprehend, making it both perfect for advanced marketers and novices.
  3. UnBounce offers exceptional client service by means of phone or live chat.
  4. LeadPages is more affordable if you are seeking to start an online service.

InstaPage vs. Unbounce

  1. Unbounces Landing page Builder transcends to Instapages. Instapage requires that users download additional plugins in order to develop landing pages.
  2. Unboundless is less expensive than InstaPage. If you are comfortable using Unbounced, we suggest InstaPage.
  3. Unboundless doesn’t allow you to alter colors as InstaPage does.

Last Ideas

Unbounce is worth having a look at. This tool is powerful and basic enough to create sensational landing pages with no programming abilities.

ClickFunnels is an excellent option if you are searching for something that will please your consumers, even ecommerce capabilities.

Unbounce, nevertheless, is the very best choice if landing pages are your primary concern.

Get a 14-day free trial of Unbounce if you are ready to get going. Setting Up An Ad On Facebook With Unbounce Pixel

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