Unbounce Variable – Pros & Cons

Last Updated on May 9, 2021

Have you been looking for a landing page builder that is easy to use and has all the features you need? Unbounce Variable

If so, then UnBounce may be your best choice.

It’s not just a landing page builder either – it likewise has marketing automation software that will help you increase conversions on your site!

But, does UnBounce have the very best conversion features to help you improve your sales?

Let’s learn.

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What can you make with Unbounce? Unbounce Variable

Unbounce enables companies to create stunning, practical landing pages using one platform. Unbounce is concentrated on increasing your conversion rate, as visitors can be transformed into leads or consumers.

Unbounce is a great tool for your business. You put on’t need to work with a developer. It’s extremely simple to use the drag-and-drop page maker, even for non-techies like me.

Unbounce uses a variety of landing page templates and conversion-focused features such as sticky bars and popups.

Unbounce’s A/B split-testing feature is one of its greatest benefits. This tool allows you to create several landing pages and test various elements. Unbounce will continue to collect data gradually so that you can see which elements result in greater conversions.

UnBounce Pros & Cons

There will be downsides and assets, similar to any other marketing software tool. Unbounce is no exception.

Let’s take a closer look at Unbounce’s cons and pros.

Unbounce Pros

  • Marketers can increase their return on investments (ROI), with extremely adjustable dynamic text replacement
  • Drag and drop editor permits users to create landing pages quickly and quickly with no design experience
  • Smart Traffic gets rid of the uncertainty involved in testing various versions
  • A/B testing can be easy and increase conversion rates

Unbounce Cons

  • For a standalone item, it is costly
  • It is not recommended for site production but does consist of some tools that can be used to create standard pages
  • It is a high learning curve. Support is not offered 24/5

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Unbounce Features

Unbounce is mostly used to create landing pages. It likewise provides a variety of other features, including a landing page creator. These include sticky bars, pop-ups and A/B testing.

We’ll now take a better take a look at these features.

Related Article: how add social media buttons unbounce landing page

Unbounce’s Highlight – The Landing Page Builder

Unbounce’s drag and drop landing page builder makes it simple to create landing pages without needing to compose any code. This tool permits you to rapidly develop landing pages using templates or develop your own.

You can select from over 100 templates to get you began. After you are done creating, you can rapidly duplicate or edit pages so they can be reused across multiple projects. You can likewise tailor each element down to the pixel without restriction.

UnBounce landing page builder

A/B Testing

The initial step in A/B testing with UnBounce is to produce a split test. Split testing is a procedure where you develop two versions of a page, one with one copy and the other with a different copy. Then you split the assets 50/50. You can see which one is converting visitors better. You can then assign various weights to the variants. The higher the weight, the higher the self-confidence in the test results.

As soon as you have two different variations, you can utilize the split tests to see which one converts better. Then, you can see which version of the page drives more conversions. Compare the 2 variations of the page. The 2nd version should be more effective if the split test shows a greater number of signups. If the split test doesn \’t convert, move the original version to the other variation.

As soon as you have your split test results, you can examine which version is performing much better. It enables you to test various versions of a landing page to find which one converts better. You can even run a test versus an existing page and see which one produces the most conversions.

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Smart Traffic

This is my preferred Unbounce feature. I love being in control of how visitors come to my site.

Smart Traffic allows you to choose where your visitors come from. You could, for instance, direct traffic from Facebook Ads to an e-mail optin type.

You can likewise utilize Google Adwords for direct traffic to your homepage. You might choose to send out traffic through social media platforms like Instagram or Twitter. Whatever your option, you can track who came through these channels and determine their impact.

Sticky Bars & Popups

Unbounce includes its own pop-up builder and bar builder, in addition to the main landing page feature. These tools make it easy to quickly create pop-ups.

Popups can be utilized in many ways. You can create a full-screen popup with exit intent.

Popups can be set up to appear on the top or side of the site, or slide in from the sides. The popup can be triggered in lots of other ways than exit intent. You can likewise set the trigger based upon time invested in the website or how far the person scrolls down to the page.

Mobile view

Dynamic Text Replacement

Dynamic text replacement enables you to customize the copy of your landing pages according to the keywords people use in order to find your site. You can likewise customize the copy of your ads according to the keywords individuals type into Google.

This will enable you to tailor your landing pages and ads to each user, increasing conversions.

Dynamic Text Replacement likewise offers analytics that demonstrate how various versions carry out. You’ll have the ability to see if altering something had a negative or favorable impact.

Unbounce Analytics

Unbounce provides you insights into the efficiency of your landing pages and how your A/B testing are carrying out. Incorporating Unbounce with Google Analytics will permit you to get the most from this tool. You can then draw in extra information and drill down to the outcomes.


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Faster Landing Pages

Unbounce was among the first to adopt AMP (Accelerated Mobile Pages) as a landing page builder.

These pages have actually been specially enhanced to load faster on mobile phones, minimizing load times by approximately one second.

Unbounce has actually gone to excellent lengths to ensure that their pages load faster. The reasons are twofold:

Google now focuses on making certain web pages are mobile-friendly and load rapidly for mobile users. More than 60% of web users access the internet through mobile devices.

Research studies show that pages packed faster result in higher conversions. One research study revealed that conversions drop by 7% for every one second of loading time.

If you’re running a WordPress website then you’ll need to depend on an AMP plugin if you want to attain comparable page speeds. Nevertheless, UnBounce’s pages are far superior and will load faster and more effectively.

Unbounce pages

Unbounce Form Builder

The form builder is another helpful feature of the Unbounce marketing software. This is a feature that you wear’t need to utilize any third-party tool. It is easy to produce kinds from your Unbounce control panel.

There are no restrictions on the type of fields that you can add. Unbounce support can assist you get beyond these constraints.

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Unbounce Pricing

Unbounce uses four plans that can be utilized to assist businesses of any size. These plans are particularly customized to the specific requirements of numerous kinds of businesses.

Launch Plan – $72 per Month

This plan is perfect for small companies that anticipate to convert approximately 500 visitors monthly and receive 20,000 visits.

The Optimize plan – $120 each month

This plan is suitable for medium-sized business that anticipate 500 to 1,000 conversions, 30,000 to 66,000 visits per month on among the linked domains.

The Accelerate Plan – $200 monthly

This plan is designed for large services that anticipate to convert in between 2,000 and 3,000 visitors each month on seven related domains.

The Scale plan – $300 monthly

This plan is developed for large strategies and can be used to satisfy various organization requirements. They vary in their conversion and check out limits and the maximum variety of domains that can link.

Man presenting

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Unbounce Alternatives

Let’s now compare Unbounce to a few of its competitors.

Unbounce vs. ClickFunnels

  1. Although both tools have comparable features, they approach them from different angles. Both tools provide drag-and-drop functionality. However, Unbounce can only be utilized to develop landing pages ClickFunnels lets you build sales funnels and landing pages.|Both tools have similar features, they approach them from various angles. ClickFunnels lets you construct sales funnels and landing pages.}
  2. Unbounce’s user interface and UX design are better. It is easier to utilize and looks cleaner than Clickfunnels’ user interface.
  3. Unbounce allows multiple domain connections, while Clickfunnels enables just 3 domains to be linked on their starter plan and 20 on their Platinum plan.
  4. Unbounce loads faster pages.
  5. ClickFunnels is more costly than Unbounce

Unbounce vs. LeadPages

  1. Unbounce provides more versatility in building landing page templates.
  2. UnBounce’s pricing structure is simple to understand, making it both suitable for sophisticated marketers and newbies.
  3. UnBounce provides exceptional customer care by means of phone or live chat.
  4. If you are looking to start an online company, LeadPages is more inexpensive.

InstaPage vs. Unbounce

  1. Unbounces Landing page Builder transcends to Instapages. Instapage requires that users download additional plugins in order to produce landing pages.
  2. Unboundless is more affordable than InstaPage. If you are comfortable utilizing Unbounced, we advise InstaPage.
  3. Unboundless doesn’t enable you to change colors as InstaPage does.

Last Ideas

Unbounce is worth having a look at. This tool is simple and powerful sufficient to create stunning landing pages with no programming skills.

ClickFunnels is a terrific option if you are searching for something that will please your consumers, even ecommerce abilities.

Unbounce, however, is the best option if landing pages are your primary concern.

If you are prepared to get begun, get a 14-day free trial of Unbounce. Unbounce Variable

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