Unbounce Overlays – Pros & Cons

Last Updated on April 24, 2020

Have you been trying to find a landing page builder that is simple to use and has all the features you require? Unbounce Overlays

If so, then UnBounce might be your best choice.

It’s not just a landing page builder either – it also has marketing automation software that will assist you increase conversions on your site!

Does UnBounce have the finest conversion features to assist you boost your sales?

Let’s learn.

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What can you make with Unbounce? Unbounce Overlays

Unbounce allows services to produce stunning, practical landing pages using one platform. Unbounce is focused on increasing your conversion rate, as visitors can be transformed into clients or leads.

Unbounce is an excellent tool for your company. You wear’t requirement to work with a developer. It’s super easy to use the drag-and-drop page maker, even for non-techies like me.

Unbounce uses a range of landing page templates and conversion-focused features such as sticky bars and popups.

Unbounce’s A/B split-testing feature is one of its biggest advantages. This tool enables you to develop numerous landing pages and test different elements. Unbounce will continue to gather information gradually so that you can see which elements cause greater conversions.

Pros & Cons of Unbounce

There will be drawbacks and good points, much like any other marketing software tool. Unbounce is no exception.

Let’s take a closer look at Unbounce’s advantages and disadvantages.

Unbounce Pros

  • Marketers can increase their return on investments (ROI), with extremely customizable dynamic text replacement
  • Drag and drop editor enables users to create landing pages quickly and quickly without any design experience
  • Smart Traffic removes the uncertainty associated with testing various versions
  • A/B testing can be basic and boost conversion rates

Unbounce Cons

  • For a standalone item, it is costly
  • It is not suggested for site development however does consist of some tools that can be used to develop basic pages
  • It is a steep learning curve. Support is not offered 24/5

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Unbounce Features

Unbounce is mainly used to create landing pages. It also offers a range of other features, consisting of a landing page creator. These include sticky bars, pop-ups and A/B testing.

We’ll now take a more detailed take a look at these features.

Related Article: 2 step forms unbounce

Unbounce’s Highlight – The Landing Page Builder

Unbounce’s drag and drop landing page builder makes it easy to create landing pages without needing to write any code. This tool allows you to rapidly create landing pages utilizing templates or develop your own.

You can pick from over 100 templates to get you began. After you are done creating, you can quickly duplicate or edit pages so they can be recycled across multiple projects. You can likewise personalize each element down to the pixel without limitation.

UnBounce landing page builder

A/B Testing

The primary step in A/B testing with UnBounce is to produce a split test. Split testing is a procedure where you develop two versions of a page, one with one copy and the other with a various copy. Then you split the assets 50/50. You can see which one is converting visitors better. You can then assign various weights to the variants. The higher the weight, the higher the confidence in the test results.

You can utilize the split tests to see which one converts better when you have two various variations. You can see which version of the page drives more conversions. Compare the 2 variations of the page. If the split test reveals a greater number of signups, the second version must be more effective. If the split test doesn \’t convert, move the original version to the other variation.

You can examine which version is carrying out much better once you have your split test results. You can compare the results of each version versus the control. When analyzing the data, you can determine which version is delivering the greatest conversions. A/B testing helps you decide which page is more efficient. It enables you to test different versions of a landing page to find which one converts better. You can even run a test against an existing page and see which one creates the most conversions.

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Smart Traffic

This is my preferred Unbounce feature. I enjoy being in control of how visitors reach my site.

Smart Traffic enables you to select where your visitors come from. You could, for example, direct traffic from Facebook Ads to an email optin kind.

You can also utilize Google Adwords for direct traffic to your homepage. You may prefer to send traffic by means of social networks platforms like Instagram or Twitter. Whatever your choice, you can track who came through these channels and measure their impact.

Sticky Bars & Popups

Unbounce includes its own pop-up builder and bar builder, in addition to the main landing page feature. These tools make it easy to quickly create pop-ups.

Popups can be utilized in many ways. You can create a full-screen popup with exit intent.

Popups can be set up to appear on the top or side of the website, or slide in from the sides. The popup can be activated in many other ways than exit intent. You can also set the trigger based upon time invested in the website or how far the individual scrolls to the page.

Mobile view

Dynamic Text Replacement

Dynamic text replacement allows you to modify the copy of your landing pages according to the keywords people utilize in order to discover your website. You can likewise modify the copy of your ads according to the keywords people type into Google.

This will enable you to customize your landing pages and ads to each user, increasing conversions.

Dynamic Text Replacement likewise offers analytics that demonstrate how various versions carry out. You’ll have the ability to see if altering something had a negative or positive result.

Unbounce Analytics

Unbounce gives you insights into the efficiency of your landing pages and how your A/B testing are performing. Integrating Unbounce with Google Analytics will enable you to get the most from this tool. You can then pull in extra information and drill down to the results.


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Faster Landing Pages

Unbounce was among the first to embrace AMP (Accelerated Mobile Pages) as a landing page builder.

These pages have actually been specially optimized to load faster on mobile phones, lowering load times by approximately one second.

Unbounce has gone to terrific lengths to guarantee that their pages load faster. The reasons are twofold:

Google now concentrates on making certain websites are mobile-friendly and load rapidly for mobile users. More than 60% of web users access the internet through mobile devices.

Studies reveal that pages packed faster result in greater conversions. One study showed that conversions come by 7% for every single one second of loading time.

If you’re running a WordPress website then you’ll require to rely on an AMP plugin if you want to achieve similar page speeds. Nevertheless, UnBounce’s pages are far exceptional and will load faster and more efficiently.

Unbounce pages

Unbounce Form Builder

The form builder is another useful feature of the Unbounce marketing software. This is a feature that you wear’t requirement to use any third-party tool. It is easy to produce kinds from your Unbounce dashboard.

There are no limitations on the type of fields that you can include. Unbounce support can help you get beyond these limitations.

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Unbounce Prices

Unbounce provides 4 strategies that can be used to help businesses of any size. These strategies are particularly tailored to the particular needs of different kinds of companies.

Launch Plan – $72 each month

This plan is perfect for small businesses that anticipate to convert up to 500 visitors per month and get 20,000 visits.

The Optimize plan – $120 monthly

This plan is suitable for medium-sized business that anticipate 500 to 1,000 conversions, 30,000 to 66,000 visits monthly on one of the connected domains.

The Accelerate Plan – $200 per Month

This plan is designed for big companies that anticipate to convert between 2,000 and 3,000 visitors monthly on 7 related domains.

The Scale plan – $300 each month

This plan is designed for big plans and can be utilized to meet various organization needs. They differ in their conversion and visit limitations and the optimum variety of domains that can connect.

Man presenting

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Unbounce Alternatives

Let’s now compare Unbounce to a few of its competitors.

Unbounce vs. ClickFunnels

  1. Both tools have comparable features, they approach them from different angles. Both tools use drag-and-drop functionality. Nevertheless, Unbounce can only be used to produce landing pages ClickFunnels lets you construct sales funnels and landing pages.|Both tools have similar features, they approach them from various angles. ClickFunnels lets you build sales funnels and landing pages.}
  2. Unbounce’s user interface and UX design are better. It is simpler to utilize and looks cleaner than Clickfunnels’ user interface.
  3. Unbounce permits multiple domain connections, while Clickfunnels allows only 3 domains to be connected on their starter plan and 20 on their Platinum plan.
  4. Unbounce loads faster pages.
  5. ClickFunnels is more pricey than Unbounce

Unbounce vs. LeadPages

  1. Unbounce offers more flexibility in structure landing page templates.
  2. UnBounce’s rates structure is simple to understand, making it both suitable for advanced marketers and newbies.
  3. UnBounce offers excellent customer support by means of phone or live chat.
  4. If you are looking to begin an online organization, LeadPages is more budget friendly.

InstaPage vs. Unbounce

  1. Unbounces Landing page Builder is superior to Instapages. Instapage needs that users download additional plugins in order to create landing pages.
  2. Unboundless is more affordable than InstaPage. We suggest InstaPage if you are comfortable using Unbounced.
  3. Unboundless doesn’t allow you to alter colors as InstaPage does.

Last Thoughts

Unbounce deserves checking out. This tool is powerful and easy enough to produce stunning landing pages with no programming skills.

ClickFunnels is a great option if you are looking for something that will please your consumers, even ecommerce capabilities.

Unbounce, however, is the very best option if landing pages are your primary top priority.

If you are prepared to get begun, get a 14-day free trial of Unbounce. Unbounce Overlays

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