Oct Promo 2021

Unbounce Marketing – Everything You Need To Know

Last Updated on January 5, 2019

Have you ever been frustrated by how difficult it is to produce a landing page? Unbounce Marketing

I understand when I was beginning, it felt like there were a lot of choices and guidelines that needed to be followed. Since they make the procedure simple, that’s why I’m excited about UnBounce!

UnBounce is ideal for blog writers, online marketers, small company owners and influencers who desire a budget friendly way to get their message or product in front of people online. You can likewise use it as a lead generation tool too!

With over 1 million pleased customers, you can’t fail with this one! You’ll get lifetime access to all of their incredible features consisting of A/B testing, Lead Forms & Conversion Tracking – which will help you optimize your campaigns.

Plus they have a whole group committed to assisting marketers succeed so there’s no requirement to fret about support or client service issues.

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What can you do with Unbounce? Unbounce Marketing

Unbounce enables businesses to develop spectacular, functional landing pages using one platform. Unbounce is focused on increasing your conversion rate, as visitors can be converted into leads or consumers.

Unbounce is a fantastic tool for your company. You put on’t requirement to hire a developer. It’s incredibly simple to use the drag-and-drop page maker, even for non-techies like me.

Unbounce offers a range of landing page templates and conversion-focused features such as sticky bars and popups.

Unbounce’s A/B split-testing feature is among its greatest advantages. This tool enables you to create numerous landing pages and test various elements. Unbounce will continue to gather information in time so that you can see which elements result in higher conversions.

Benefits and drawbacks of Unbounce

There will be disadvantages and assets, just like any other marketing software tool. Unbounce is no exception.

Let’s take a more detailed look at Unbounce’s advantages and disadvantages.

Unbounce Pros

  • Marketers can increase their roi (ROI), with extremely customizable dynamic text replacement
  • Drag and drop editor permits users to create landing pages quickly and easily with no design experience
  • Smart Traffic eliminates the guesswork associated with testing different variations
  • A/B testing can be basic and increase conversion rates

Unbounce Cons

  • For a standalone product, it is costly
  • It is not suggested for website development but does consist of some tools that can be utilized to create standard pages
  • It is a steep knowing curve. Support is not available 24/5

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Unbounce Features

Unbounce is mostly used to develop landing pages. It also provides a variety of other features, including a landing page creator. These consist of sticky bars, pop-ups and A/B testing.

We’ll now take a more detailed look at these features.

Unbounce’s Main Feature – The Landing Page Builder

Unbounce’s drag and drop landing page builder makes it simple to develop landing pages without having to compose any code. This tool allows you to quickly produce landing pages using templates or build your own.

You can pick from over 100 templates to get you began. After you are done creating, you can rapidly replicate or modify pages so they can be reused throughout numerous campaigns. You can likewise personalize each element down to the pixel without restriction.

UnBounce landing page builder

A/B Testing

You can rapidly develop A/B test with Unbounce. These tests allow you to rapidly test pages, make little changes or analyze specific elements such as call to action.

They likewise provide detailed reports showing which variations stopped working and worked. You can for that reason make informed decisions based upon real results and not uncertainty.

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Smart Traffic

This is my favorite Unbounce feature. I enjoy being in control of how visitors come to my site.

Smart Traffic allows you to select where your visitors come from. You could, for example, direct traffic from Facebook Ads to an e-mail optin kind.

You can likewise utilize Google Adwords for direct traffic to your homepage. You may choose to send traffic via social media platforms like Instagram or Twitter. Whatever your choice, you can track who came through these channels and determine their impact.

Related Article: unbounce vs leadpages vs clickfunnels

Sticky Bars & Popups

Unbounce features its own pop-up builder and bar builder, in addition to the primary landing page feature. These tools make it simple to rapidly create pop-ups.

Popups can be used in numerous ways. You can produce a full-screen popup with exit intent. The popup will be shown when the visitor browses towards the back button, indicating that they have to do with leave your website. This popup represents our last effort to capture an e-mail address, or sell an item.

Popups can be configured to appear on the leading or side of the site, or slide in from the sides. The popup can be triggered in lots of other methods than exit intent. You can also set the trigger based on time spent on the site or how far the person scrolls to the page.

Mobile view

Dynamic Text Replacement

Dynamic text replacement allows you to customize the copy of your landing pages according to the keywords individuals use in order to discover your site. You can likewise modify the copy of your ads according to the keywords individuals type into Google.

This will permit you to customize your landing pages and ads to each user, increasing conversions.

Dynamic Text Replacement likewise offers analytics that demonstrate how various variations perform. You’ll be able to see if altering something had a negative or positive effect.

Unbounce Analytics

Unbounce gives you insights into the performance of your landing pages and how your A/B testing are carrying out. Incorporating Unbounce with Google Analytics will enable you to get the most from this tool. You can then pull in extra data and drill down to the results.


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Faster Landing Pages

Unbounce was among the first to adopt AMP (Accelerated Mobile Pages) as a landing page builder.

These pages have been specially enhanced to load faster on mobile devices, decreasing load times by approximately one second.

Unbounce has actually gone to great lengths to guarantee that their pages load faster. The reasons are twofold:

Google now concentrates on ensuring websites are mobile-friendly and load rapidly for mobile users. More than 60% of web users access the internet via mobile devices.

Research studies reveal that pages filled faster cause higher conversions. One study showed that conversions visit 7% for each one second of loading time.

Unbounce pages

Unbounce Type Builder

The kind builder is another useful feature of the Unbounce marketing software. This is a feature that you wear’t requirement to utilize any third-party tool. It is easy to produce kinds from your Unbounce control panel.

There are no limitations on the type of fields that you can include. Unbounce support can assist you get beyond these restrictions.

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Unbounce Pricing

Unbounce uses four plans that can be used to help organizations of any size. These strategies are specifically tailored to the particular needs of numerous kinds of businesses.

Launch Plan – $72 each month

This plan is perfect for small businesses that anticipate to convert up to 500 visitors per month and receive 20,000 visits.

The Optimize plan – $120 each month

This plan appropriates for medium-sized business that anticipate 500 to 1,000 conversions, 30,000 to 66,000 visits per month on one of the connected domains.

The Accelerate Plan – $200 monthly

This plan is designed for big organizations that expect to convert between 2,000 and 3,000 visitors monthly on 7 associated domains.

The Scale plan – $300 per month

This plan is created for big plans and can be used to meet various company needs. They vary in their conversion and visit limits and the maximum variety of domains that can connect.

Man presenting

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Unbounce Alternatives

Let’s now compare Unbounce to a few of its competitors.

Unbounce vs ClickFunnels

  1. Both tools have similar features, they approach them from various angles. Both tools offer drag-and-drop functionality. However, Unbounce can only be utilized to produce landing pages ClickFunnels lets you develop sales funnels and landing pages.|Both tools have comparable features, they approach them from various angles. ClickFunnels lets you build sales funnels and landing pages.}
  2. Unbounce’s interface and UX design are better. It is simpler to use and looks cleaner than Clickfunnels’ user interface.
  3. Unbounce permits multiple domain connections, while Clickfunnels enables only 3 domains to be linked on their starter plan and 20 on their Platinum plan.
  4. Unbounce loads faster pages.
  5. ClickFunnels is more costly than Unbounce

Unbounce vs. LeadPages

  1. Unbounce offers more versatility in building landing page templates.
  2. UnBounce’s prices structure is easy to understand, making it both perfect for innovative marketers and newbies.
  3. UnBounce offers outstanding customer service through phone or live chat.
  4. LeadPages is more affordable if you are seeking to start an online organization.

InstaPage vs Unbounce

  1. Unbounces Landing page Builder is superior to Instapages. Instapage requires that users download extra plugins in order to develop landing pages.
  2. Unboundless is more affordable than InstaPage. We recommend InstaPage if you are comfy utilizing Unbounced.
  3. Unboundless doesn’t enable you to alter colors as InstaPage does.

Last Ideas

Unbounce is worth checking out. This tool is simple and powerful enough to produce stunning landing pages with no programming skills.

ClickFunnels is a fantastic choice if you are looking for something that will please your customers, even ecommerce abilities.

Unbounce, nevertheless, is the best choice if landing pages are your main concern.

If you are all set to get started, get a 14-day free trial of Unbounce. Unbounce Marketing

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