Oct Promo 2021

Unbounce Landing Page Best Practices – Everything You Need To Know

Last Updated on April 2, 2018

Have you ever been annoyed by how difficult it is to develop a landing page? Unbounce Landing Page Best Practices

I know when I was beginning, it seemed like there were a lot of choices and guidelines that required to be followed. Due to the fact that they make the procedure easy, that’s why I’m excited about UnBounce!

UnBounce is perfect for blog writers, online marketers, small business owners and influencers who desire a cost effective way to get their message or item in front of people online. You can likewise use it as a list building tool too!

With over 1 million satisfied consumers, you can’t go wrong with this one! You’ll get lifetime access to all of their remarkable features including A/B testing, Lead Forms & Conversion Tracking – which will help you optimize your campaigns.

Plus they have an entire group committed to helping marketers prosper so there’s no requirement to fret about support or customer support problems.

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What can you make with Unbounce? Unbounce Landing Page Best Practices

Unbounce permits businesses to develop stunning, practical landing pages utilizing one platform. Unbounce is focused on increasing your conversion rate, as visitors can be converted into leads or consumers.

Unbounce is a fantastic tool for your organization. You don’t need to employ a developer. It’s extremely basic to use the drag-and-drop page maker, even for non-techies like me.

Unbounce offers a variety of landing page templates and conversion-focused features such as sticky bars and popups.

Unbounce’s A/B split-testing feature is one of its greatest advantages. This tool allows you to develop several landing pages and test various elements. Unbounce will continue to collect information over time so that you can see which elements lead to higher conversions.

Pros and cons of Unbounce

There will be disadvantages and assets, similar to any other marketing software tool. Unbounce is no exception.

Let’s take a more detailed look at Unbounce’s cons and pros.

Unbounce Pros

  • Online marketers can increase their return on investments (ROI), with extremely customizable dynamic text replacement
  • Drag and drop editor permits users to create landing pages quickly and easily with no design experience
  • Smart Traffic eliminates the guesswork involved in testing different versions
  • A/B testing can be easy and increase conversion rates

Unbounce Cons

  • For a standalone product, it is expensive
  • It is not suggested for website creation however does consist of some tools that can be used to produce standard pages
  • It is a steep learning curve. Support is not available 24/5

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Unbounce Features

Unbounce is primarily used to create landing pages. It likewise supplies a variety of other features, including a landing page creator. These include sticky bars, pop-ups and A/B testing.

We’ll now take a better take a look at these features.

Unbounce’s Highlight – The Landing Page Builder

Unbounce’s drag and drop landing page builder makes it easy to create landing pages without having to compose any code. This tool enables you to quickly develop landing pages using templates or build your own.

You can choose from over 100 templates to get you began. After you are done creating, you can quickly duplicate or modify pages so they can be recycled across several campaigns. You can likewise personalize each element down to the pixel without constraint.

UnBounce landing page builder

A/B Testing

You can rapidly create A/B test with Unbounce. These tests enable you to rapidly test pages, make small modifications or analyze specific elements such as call to action.

They also offer detailed reports revealing which variations worked and failed. You can for that reason make informed choices based upon real results and not uncertainty.

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Smart Traffic

This is my favorite Unbounce feature. I love being in control of how visitors arrive at my site.

Smart Traffic permits you to select where your visitors come from. You could, for instance, direct traffic from Facebook Ads to an email optin form.

You can likewise utilize Google Adwords for direct traffic to your homepage. You may choose to send traffic via social networks platforms like Instagram or Twitter. Whatever your choice, you can track who came through these channels and determine their effect.

Related Article: what is an unbounce landing page?

Sticky Bars & Popups

Unbounce includes its own pop-up builder and bar builder, in addition to the primary landing page feature. These tools make it easy to rapidly produce pop-ups.

Popups can be utilized in numerous methods. You can create a full-screen popup with exit intent. The popup will be shown when the visitor browses towards the back button, suggesting that they are about leave your site. This popup represents our last attempt to catch an email address, or offer a product.

Popups can be set up to appear on the leading or side of the website, or slide in from the sides. The popup can be triggered in lots of other methods than exit intent. You can also set the trigger based on time invested in the site or how far the individual scrolls to the page.

Mobile view

Dynamic Text Replacement

Dynamic text replacement permits you to customize the copy of your landing pages according to the keywords people use in order to find your site. You can also modify the copy of your ads according to the keywords individuals type into Google.

This will permit you to tailor your landing pages and ads to each user, increasing conversions.

Dynamic Text Replacement likewise provides analytics that show how various variations perform. You’ll have the ability to see if changing something had a favorable or negative impact.

Unbounce Analytics

Unbounce offers you insights into the performance of your landing pages and how your A/B testing are carrying out. Incorporating Unbounce with Google Analytics will permit you to get the most from this tool. You can then pull in extra data and drill down to the results.


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Faster Landing Pages

Unbounce was among the very first to embrace AMP (Accelerated Mobile Pages) as a landing page builder.

These pages have actually been specifically optimized to load faster on mobile phones, minimizing load times by approximately one second.

Unbounce has gone to terrific lengths to make sure that their pages load faster. The factors are twofold:

Google now focuses on ensuring websites are mobile-friendly and load quickly for mobile users. More than 60% of internet users access the internet via mobile phones.

Research studies reveal that pages loaded faster result in greater conversions. One research study showed that conversions visit 7% for each one second of loading time.

Unbounce pages

Unbounce Type Builder

The type builder is another helpful feature of the Unbounce marketing software. This is a feature that you put on’t need to use any third-party tool. It is simple to produce types from your Unbounce control panel.

There are no constraints on the type of fields that you can add. Unbounce support can help you get beyond these limitations.

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Unbounce Rates

Unbounce uses four plans that can be utilized to help organizations of any size. These strategies are particularly customized to the particular needs of various types of services.

Launch Plan – $72 per Month

This plan is ideal for small businesses that anticipate to convert approximately 500 visitors each month and get 20,000 visits.

The Optimize plan – $120 monthly

This plan appropriates for medium-sized business that anticipate 500 to 1,000 conversions, 30,000 to 66,000 visits monthly on among the linked domains.

The Accelerate Plan – $200 per Month

This plan is developed for big businesses that anticipate to convert in between 2,000 and 3,000 visitors each month on 7 related domains.

The Scale plan – $300 monthly

This plan is designed for large plans and can be used to meet various business needs. They vary in their conversion and check out limitations and the maximum number of domains that can connect.

Man presenting

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Unbounce Alternatives

Let’s now compare Unbounce to some of its rivals.

Unbounce vs ClickFunnels

  1. Although both tools have similar features, they approach them from different angles. Both tools offer drag-and-drop performance. Unbounce can just be utilized to create landing pages ClickFunnels lets you develop sales funnels and landing pages.|Both tools have comparable features, they approach them from various angles. ClickFunnels lets you develop sales funnels and landing pages.}
  2. Unbounce’s interface and UX design are much better. It is much easier to use and looks cleaner than Clickfunnels’ interface.
  3. Unbounce enables multiple domain connections, while Clickfunnels enables only 3 domains to be connected on their starter plan and 20 on their Platinum plan.
  4. Unbounce loads faster pages.
  5. ClickFunnels is more costly than Unbounce

Unbounce vs. LeadPages

  1. Unbounce provides more flexibility in building landing page templates.
  2. UnBounce’s rates structure is simple to comprehend, making it both perfect for sophisticated marketers and novices.
  3. UnBounce uses excellent client service by means of phone or live chat.
  4. If you are looking to start an online company, LeadPages is more budget-friendly.

InstaPage vs Unbounce

  1. Unbounces Landing page Builder transcends to Instapages. Instapage requires that users download additional plugins in order to create landing pages.
  2. Unboundless is more affordable than InstaPage. We suggest InstaPage if you are comfy utilizing Unbounced.
  3. Unboundless doesn’t enable you to alter colors as InstaPage does.

Last Thoughts

Unbounce deserves taking a look at. This tool is simple and powerful enough to produce stunning landing pages with no programming skills.

ClickFunnels is a terrific choice if you are looking for something that will satisfy your customers, even ecommerce abilities.

Unbounce, however, is the very best option if landing pages are your primary concern.

Get a 14-day free trial of Unbounce if you are all set to start. Unbounce Landing Page Best Practices

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