Unbounce Guidelines – Pros & Cons

Last Updated on December 8, 2021

Have you been trying to find a landing page builder that is easy to utilize and has all the features you require? Unbounce Guidelines

UnBounce might be your best bet if so.

It’s not simply a landing page builder either – it also has marketing automation software that will help you increase conversions on your site!

Does UnBounce have the finest conversion features to help you increase your sales?

Let’s discover.

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What can you make with Unbounce? Unbounce Guidelines

Unbounce permits services to develop spectacular, practical landing pages utilizing one platform. Unbounce is focused on increasing your conversion rate, as visitors can be transformed into leads or customers.

Unbounce is an excellent tool for your organization. You wear’t need to hire a developer. It’s very easy to use the drag-and-drop page maker, even for non-techies like me.

Unbounce uses a variety of landing page templates and conversion-focused features such as sticky bars and popups.

Unbounce’s A/B split-testing feature is one of its biggest benefits. This tool permits you to produce several landing pages and test various elements. Unbounce will continue to gather information over time so that you can see which elements cause higher conversions.

Pros & Cons of Unbounce

There will be drawbacks and assets, much like any other marketing software tool. Unbounce is no exception.

Let’s take a more detailed look at Unbounce’s cons and pros.

Unbounce Pros

  • Online marketers can increase their return on investments (ROI), with extremely personalized dynamic text replacement
  • Drag and drop editor enables users to develop landing pages quickly and quickly with no design experience
  • Smart Traffic eliminates the uncertainty involved in testing different variations
  • A/B testing can be basic and boost conversion rates

Unbounce Cons

  • For a standalone product, it is costly
  • It is not suggested for website development but does include some tools that can be used to produce basic pages
  • It is a steep learning curve. Support is not available 24/5

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Unbounce Features

Unbounce is mainly used to create landing pages. It also supplies a variety of other features, including a landing page creator. These include sticky bars, pop-ups and A/B testing.

We’ll now take a more detailed look at these features.

Related Article: unbounce image clarity

Unbounce’s Main Feature – The Landing Page Builder

Unbounce’s drag and drop landing page builder makes it simple to produce landing pages without needing to write any code. This tool permits you to quickly produce landing pages utilizing templates or construct your own.

You can pick from over 100 templates to get you began. After you are done developing, you can quickly duplicate or edit pages so they can be reused throughout numerous campaigns. You can likewise personalize each element down to the pixel without restriction.

UnBounce landing page builder

A/B Testing

The first action in A/B testing with UnBounce is to create a split test. Split testing is a procedure where you produce two versions of a page, one with one copy and the other with a different copy. You split the assets 50/50.

As soon as you have 2 various variations, you can utilize the split tests to see which one converts better. If the split test doesn \’t transform, move the original version to the other variation.

You can examine which version is performing much better when you have your split test results. You can compare the results of each variant versus the control. When analyzing the data, you can determine which version is delivering the greatest conversions. A/B testing helps you decide which page is more efficient. It permits you to test different versions of a landing page to find which one converts better. You can even run a test against an existing page and see which one creates the most conversions.

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Smart Traffic

This is my preferred Unbounce feature. I love being in control of how visitors reach my site.

Smart Traffic allows you to pick where your visitors come from. You could, for instance, direct traffic from Facebook Ads to an email optin kind.

You can also use Google Adwords for direct traffic to your homepage. You may choose to send out traffic via social media platforms like Instagram or Twitter. Whatever your choice, you can track who came through these channels and determine their effect.

Sticky Bars & Popups

Unbounce comes with its own pop-up builder and bar builder, in addition to the main landing page feature. These tools make it simple to quickly produce pop-ups.

Popups can be utilized in many ways. You can create a full-screen popup with exit intent.

Popups can be set up to appear on the leading or side of the website, or slide in from the sides. The popup can be activated in numerous other ways than exit intent. You can likewise set the trigger based on time invested in the site or how far the person scrolls to the page.

Mobile view

Dynamic Text Replacement

Dynamic text replacement allows you to customize the copy of your landing pages according to the keywords individuals utilize in order to discover your website. You can likewise modify the copy of your ads according to the keywords individuals type into Google.

This will permit you to customize your landing pages and ads to each user, increasing conversions.

Dynamic Text Replacement likewise offers analytics that demonstrate how various variations carry out. You’ll be able to see if changing something had a negative or favorable impact.

Unbounce Analytics

Unbounce offers you insights into the efficiency of your landing pages and how your A/B testing are performing. Incorporating Unbounce with Google Analytics will permit you to get the most from this tool. You can then draw in additional data and drill down to the outcomes.


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Faster Landing Pages

Unbounce was among the very first to adopt AMP (Accelerated Mobile Pages) as a landing page builder.

These pages have actually been specifically optimized to load faster on mobile phones, minimizing load times by an average of one second.

Unbounce has actually gone to excellent lengths to guarantee that their pages load faster. The factors are twofold:

Google now focuses on making certain websites are mobile-friendly and load quickly for mobile users. More than 60% of internet users access the internet via mobile phones.

Studies show that pages packed faster lead to higher conversions. One study revealed that conversions come by 7% for every single one second of loading time.

Then you’ll require to rely on an AMP plugin if you want to achieve similar page speeds, if you’re running a WordPress site. Nevertheless, UnBounce’s pages are far superior and will load faster and more efficiently.

Unbounce pages

Unbounce Form Builder

The type builder is another useful feature of the Unbounce marketing software. This is a feature that you put on’t requirement to use any third-party tool. It is easy to create forms from your Unbounce control panel.

There are no constraints on the kind of fields that you can add. You are limited just by the number of rows in each field. These limitations aren’t necessarily set guidelines. Unbounce support can help you get beyond these restrictions.

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Unbounce Prices

Unbounce uses 4 plans that can be utilized to assist companies of any size. These strategies are particularly tailored to the particular requirements of numerous kinds of organizations.

Launch Plan – $72 monthly

This plan is ideal for small companies that expect to convert up to 500 visitors per month and receive 20,000 visits.

The Optimize plan – $120 per Month

This plan is suitable for medium-sized business that expect 500 to 1,000 conversions, 30,000 to 66,000 visits monthly on among the linked domains.

The Accelerate Plan – $200 monthly

This plan is developed for big companies that expect to convert between 2,000 and 3,000 visitors per month on seven associated domains.

The Scale plan – $300 each month

This plan is developed for big plans and can be used to fulfill various company needs. They differ in their conversion and visit limits and the maximum variety of domains that can connect.

Man presenting

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Unbounce Alternatives

Let’s now compare Unbounce to some of its rivals.

Unbounce vs. ClickFunnels

  1. Although both tools have comparable features, they approach them from different angles. Both tools use drag-and-drop performance. Nevertheless, Unbounce can just be used to create landing pages ClickFunnels lets you build sales funnels and landing pages.|Both tools have comparable features, they approach them from various angles. ClickFunnels lets you build sales funnels and landing pages.}
  2. Unbounce’s user interface and UX design are much better. It is much easier to use and looks cleaner than Clickfunnels’ interface.
  3. Unbounce permits multiple domain connections, while Clickfunnels allows just 3 domains to be connected on their starter plan and 20 on their Platinum plan.
  4. Unbounce loads faster pages.
  5. ClickFunnels is more costly than Unbounce

Unbounce vs. LeadPages

  1. Unbounce offers more versatility in structure landing page templates.
  2. UnBounce’s pricing structure is easy to understand, making it both ideal for innovative online marketers and newbies.
  3. UnBounce provides exceptional customer support by means of phone or live chat.
  4. If you are looking to start an online business, LeadPages is more affordable.

InstaPage vs. Unbounce

  1. Unbounces Landing page Builder transcends to Instapages. Instapage needs that users download extra plugins in order to develop landing pages.
  2. Unboundless is cheaper than InstaPage. We suggest InstaPage if you are comfy using Unbounced.
  3. Unboundless doesn’t allow you to alter colors as InstaPage does.

Last Ideas

Unbounce deserves taking a look at. This tool is basic and effective adequate to develop sensational landing pages with no programming skills.

ClickFunnels is an excellent option if you are trying to find something that will please your clients, even ecommerce capabilities.

Unbounce, however, is the very best option if landing pages are your primary concern.

If you are prepared to get started, get a 14-day free trial of Unbounce. Unbounce Guidelines

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