Unbounce Feature Benefit Landing Page – Pros & Cons

Last Updated on October 27, 2020

Have you been searching for a landing page builder that is simple to utilize and has all the features you require? Unbounce Feature Benefit Landing Page

If so, then UnBounce may be your best option.

It’s not just a landing page builder either – it likewise has marketing automation software that will assist you increase conversions on your site!

But, does UnBounce have the very best conversion features to assist you boost your sales?

Let’s discover.

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What can you finish with Unbounce? Unbounce Feature Benefit Landing Page

Unbounce permits organizations to develop spectacular, practical landing pages utilizing one platform. Unbounce is focused on increasing your conversion rate, as visitors can be converted into consumers or leads.

Unbounce is a great tool for your company. You put on’t need to employ a developer. It’s incredibly basic to use the drag-and-drop page maker, even for non-techies like me.

Unbounce offers a variety of landing page templates and conversion-focused features such as sticky bars and popups.

Unbounce’s A/B split-testing feature is one of its biggest benefits. This tool permits you to create several landing pages and test various elements. Unbounce will continue to collect data in time so that you can see which elements cause higher conversions.

Pros & Cons of Unbounce

There will be drawbacks and good points, much like any other marketing software tool. Unbounce is no exception.

Let’s take a more detailed take a look at Unbounce’s advantages and disadvantages.

Unbounce Pros

  • Online marketers can increase their return on investments (ROI), with extremely customizable dynamic text replacement
  • Drag and drop editor enables users to create landing pages rapidly and quickly without any design experience
  • Smart Traffic removes the uncertainty involved in testing different versions
  • A/B testing can be basic and increase conversion rates

Unbounce Cons

  • For a standalone item, it is expensive
  • It is not advised for website development but does consist of some tools that can be used to create fundamental pages
  • It is a steep knowing curve. Support is not offered 24/5

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Unbounce Features

Unbounce is primarily utilized to produce landing pages. It also offers a range of other features, consisting of a landing page creator. These consist of sticky bars, pop-ups and A/B testing.

We’ll now take a more detailed take a look at these features.

Related Article: unbounce autofill forms

Unbounce’s Highlight – The Landing Page Builder

Unbounce’s drag and drop landing page builder makes it easy to produce landing pages without needing to write any code. This tool allows you to quickly create landing pages utilizing templates or build your own.

You can pick from over 100 templates to get you started. After you are done developing, you can quickly duplicate or modify pages so they can be reused throughout multiple projects. You can likewise tailor each element down to the pixel without limitation.

UnBounce landing page builder

A/B Testing

The first step in A/B testing with UnBounce is to create a split test. Split testing is a process where you produce two versions of a page, one with one copy and the other with a various copy. You split the assets 50/50.

Once you have 2 different variations, you can use the split tests to see which one converts much better. Then, you can see which version of the page drives more conversions. Then, compare the 2 variations of the page. If the split test reveals a greater number of signups, the 2nd version needs to be more effective. If the split test doesn \’t convert, move the original version to the other variation.

You can assess which version is carrying out much better when you have your split test results. You can compare the results of each version versus the control. When analyzing the data, you can identify which version is delivering the highest conversions. A/B testing assists you decide which page is more reliable. It allows you to test various versions of a landing page to discover which one converts much better. You can even run a test versus an existing page and see which one creates the most conversions.

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Smart Traffic

This is my preferred Unbounce feature. I love being in control of how visitors come to my website.

Smart Traffic permits you to choose where your visitors originate from. You could, for example, direct traffic from Facebook Ads to an e-mail optin type.

You can also use Google Adwords for direct traffic to your homepage. You might prefer to send out traffic via social networks platforms like Instagram or Twitter. Whatever your choice, you can track who came through these channels and determine their impact.

Sticky Bars & Popups

Unbounce comes with its own pop-up builder and bar builder, in addition to the primary landing page feature. These tools make it easy to quickly produce pop-ups.

Popups can be used in lots of ways. You can develop a full-screen popup with exit intent.

Popups can be configured to appear on the top or side of the website, or slide in from the sides. The popup can be activated in many other methods than exit intent. You can likewise set the trigger based upon time spent on the website or how far the individual scrolls to the page.

Mobile view

Dynamic Text Replacement

Dynamic text replacement allows you to customize the copy of your landing pages according to the keywords individuals use in order to discover your site. You can likewise modify the copy of your ads according to the keywords individuals type into Google.

This will permit you to customize your landing pages and ads to each user, increasing conversions.

Dynamic Text Replacement likewise supplies analytics that demonstrate how different versions perform. You’ll have the ability to see if altering something had a unfavorable or positive result.

Unbounce Analytics

Unbounce provides you insights into the efficiency of your landing pages and how your A/B testing are carrying out. Integrating Unbounce with Google Analytics will permit you to get the most from this tool. You can then pull in additional data and drill down to the results.


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Faster Landing Pages

Unbounce was among the first to embrace AMP (Accelerated Mobile Pages) as a landing page builder.

These pages have been specifically enhanced to load faster on mobile devices, lowering load times by approximately one second.

Unbounce has gone to excellent lengths to ensure that their pages load faster. The factors are twofold:

Google now focuses on making certain websites are mobile-friendly and load rapidly for mobile users. More than 60% of internet users access the internet via mobile phones.

Research studies show that pages loaded faster cause higher conversions. One research study showed that conversions stop by 7% for every single one second of loading time.

If you’re running a WordPress site then you’ll require to count on an AMP plugin if you wish to attain comparable page speeds. UnBounce’s pages are far remarkable and will load faster and more effectively.

Unbounce pages

Unbounce Type Builder

The type builder is another useful feature of the Unbounce marketing software. This is a feature that you wear’t need to utilize any third-party tool. It is easy to produce forms from your Unbounce control panel.

There are no restrictions on the kind of fields that you can include. You are limited just by the variety of rows in each field. These limits aren’t fast and always difficult guidelines. Unbounce support can assist you get beyond these limitations.

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Unbounce Prices

Unbounce uses four strategies that can be used to assist organizations of any size. These strategies are specifically customized to the specific requirements of various types of organizations.

Launch Plan – $72 per Month

This plan is perfect for small businesses that anticipate to convert up to 500 visitors monthly and receive 20,000 visits.

The Optimize plan – $120 each month

This plan is suitable for medium-sized business that anticipate 500 to 1,000 conversions, 30,000 to 66,000 visits each month on among the connected domains.

The Accelerate Plan – $200 per Month

This plan is developed for large businesses that expect to convert between 2,000 and 3,000 visitors per month on seven related domains.

The Scale plan – $300 per month

This plan is developed for large plans and can be utilized to fulfill various service requirements. They differ in their conversion and go to limits and the maximum variety of domains that can connect.

Man presenting

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Unbounce Alternatives

Let’s now compare Unbounce to some of its competitors.

Unbounce vs. ClickFunnels

  1. Both tools have similar features, they approach them from various angles. Both tools provide drag-and-drop functionality. Unbounce can only be utilized to produce landing pages ClickFunnels lets you build sales funnels and landing pages.|Both tools have comparable features, they approach them from various angles. ClickFunnels lets you construct sales funnels and landing pages.}
  2. Unbounce’s user interface and UX design are better. It is easier to utilize and looks cleaner than Clickfunnels’ user interface.
  3. Unbounce permits numerous domain connections, while Clickfunnels permits only 3 domains to be connected on their starter plan and 20 on their Platinum plan.
  4. Unbounce loads faster pages.
  5. ClickFunnels is more pricey than Unbounce

Unbounce vs. LeadPages

  1. Unbounce uses more versatility in building landing page templates.
  2. UnBounce’s pricing structure is easy to comprehend, making it both perfect for innovative marketers and newbies.
  3. UnBounce offers outstanding customer care through phone or live chat.
  4. LeadPages is more affordable if you are aiming to begin an online company.

InstaPage vs. Unbounce

  1. Unbounces Landing page Builder is superior to Instapages. Instapage needs that users download additional plugins in order to create landing pages.
  2. Unboundless is more affordable than InstaPage. If you are comfy utilizing Unbounced, we advise InstaPage.
  3. Unboundless doesn’t allow you to change colors as InstaPage does.

Last Thoughts

Unbounce deserves taking a look at. This tool is basic and effective sufficient to produce spectacular landing pages with no programming skills.

ClickFunnels is a great option if you are looking for something that will please your clients, even ecommerce abilities.

Unbounce, however, is the very best option if landing pages are your primary concern.

Get a 14-day free trial of Unbounce if you are ready to begin. Unbounce Feature Benefit Landing Page

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