Unbounce Elements Of A Landing Page – Pros & Cons

Last Updated on October 16, 2021

Have you been trying to find a landing page builder that is simple to utilize and has all the features you need? Unbounce Elements Of A Landing Page

UnBounce might be your finest bet if so.

It’s not simply a landing page builder either – it likewise has marketing automation software that will help you increase conversions on your site!

But, does UnBounce have the best conversion features to assist you increase your sales?

Let’s learn.

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What can you make with Unbounce? Unbounce Elements Of A Landing Page

Unbounce allows organizations to produce stunning, practical landing pages utilizing one platform. Unbounce is concentrated on increasing your conversion rate, as visitors can be transformed into leads or customers.

Unbounce is a terrific tool for your business. You put on’t requirement to hire a developer. It’s extremely basic to utilize the drag-and-drop page maker, even for non-techies like me.

Unbounce provides a range of landing page templates and conversion-focused features such as sticky bars and popups.

Unbounce’s A/B split-testing feature is among its biggest benefits. This tool enables you to create several landing pages and test various elements. Unbounce will continue to collect data over time so that you can see which elements result in greater conversions.

UnBounce Pros & Cons

There will be drawbacks and assets, much like any other marketing software tool. Unbounce is no exception.

Let’s take a closer take a look at Unbounce’s cons and pros.

Unbounce Pros

  • Marketers can increase their return on investments (ROI), with extremely personalized dynamic text replacement
  • Drag and drop editor allows users to develop landing pages rapidly and easily without any design experience
  • Smart Traffic gets rid of the guesswork involved in testing different versions
  • A/B testing can be basic and boost conversion rates

Unbounce Cons

  • For a standalone product, it is costly
  • It is not recommended for site development however does include some tools that can be utilized to develop fundamental pages
  • It is a steep learning curve. Support is not readily available 24/5

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Unbounce Features

Unbounce is mostly utilized to develop landing pages. It also supplies a range of other features, consisting of a landing page creator. These consist of sticky bars, pop-ups and A/B testing.

We’ll now take a better look at these features.

Related Article: place javascript on unbounce page

Unbounce’s Main Feature – The Landing Page Builder

Unbounce’s drag and drop landing page builder makes it simple to develop landing pages without having to write any code. This tool allows you to rapidly produce landing pages using templates or construct your own.

You can select from over 100 templates to get you started. After you are done creating, you can rapidly replicate or edit pages so they can be reused across several campaigns. You can also tailor each element down to the pixel without constraint.

UnBounce landing page builder

A/B Testing

The first step in A/B testing with UnBounce is to develop a split test. Split testing is a process where you create two versions of a page, one with one copy and the other with a various copy. Then you split the assets 50/50. You can see which one is converting visitors much better. You can then designate different weights to the variants. The higher the weight, the higher the self-confidence in the test results.

As soon as you have two different variations, you can use the split tests to see which one converts better. You can see which version of the page drives more conversions. Then, compare the two variations of the page. The second version needs to be more reliable if the split test shows a higher number of signups. If the split test doesn \’t convert, move the initial version to the other variation.

When you have your split test results, you can evaluate which version is carrying out better. It allows you to test different versions of a landing page to discover which one converts much better. You can even run a test against an existing page and see which one generates the most conversions.

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Smart Traffic

This is my favorite Unbounce feature. I like being in control of how visitors get to my site.

Smart Traffic enables you to choose where your visitors originate from. You could, for example, direct traffic from Facebook Ads to an e-mail optin kind.

You can likewise utilize Google Adwords for direct traffic to your homepage. You may prefer to send out traffic via social media platforms like Instagram or Twitter. Whatever your option, you can track who came through these channels and measure their impact.

Sticky Bars & Popups

Unbounce includes its own pop-up builder and bar builder, in addition to the main landing page feature. These tools make it easy to quickly develop pop-ups.

Popups can be utilized in lots of ways. You can develop a full-screen popup with exit intent. The popup will be displayed when the visitor browses towards the back button, showing that they are about leave your website. This popup represents our last effort to capture an e-mail address, or offer an item.

Popups can be set up to appear on the leading or side of the website, or slide in from the sides. The popup can be activated in lots of other methods than exit intent. You can likewise set the trigger based on time spent on the website or how far the individual scrolls down to the page.

Mobile view

Dynamic Text Replacement

Dynamic text replacement allows you to modify the copy of your landing pages according to the keywords individuals utilize in order to discover your website. You can also customize the copy of your ads according to the keywords individuals type into Google.

This will permit you to tailor your landing pages and ads to each user, increasing conversions.

Dynamic Text Replacement also supplies analytics that show how various variations carry out. You’ll have the ability to see if altering something had a negative or favorable effect.

Unbounce Analytics

Unbounce provides you insights into the efficiency of your landing pages and how your A/B testing are performing. Incorporating Unbounce with Google Analytics will permit you to get the most from this tool. You can then pull in extra data and drill down to the results.


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Faster Landing Pages

Unbounce was among the first to adopt AMP (Accelerated Mobile Pages) as a landing page builder.

These pages have actually been specifically optimized to load faster on mobile phones, decreasing load times by approximately one second.

Unbounce has actually gone to terrific lengths to guarantee that their pages load faster. The reasons are twofold:

Google now focuses on ensuring websites are mobile-friendly and load rapidly for mobile users. More than 60% of web users access the web via mobile phones.

Studies reveal that pages filled faster result in greater conversions. One study showed that conversions visit 7% for every one second of loading time.

Then you’ll require to rely on an AMP plugin if you desire to accomplish comparable page speeds, if you’re running a WordPress website. UnBounce’s pages are far superior and will load faster and more effectively.

Unbounce pages

Unbounce Kind Builder

The form builder is another beneficial feature of the Unbounce marketing software. This is a feature that you wear’t requirement to use any third-party tool. It is easy to produce types from your Unbounce dashboard.

There are no constraints on the type of fields that you can add. Unbounce support can help you get beyond these constraints.

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Unbounce Rates

Unbounce offers four plans that can be utilized to assist businesses of any size. These strategies are particularly customized to the specific needs of numerous kinds of businesses.

Launch Plan – $72 per Month

This plan is ideal for small businesses that expect to convert as much as 500 visitors monthly and get 20,000 visits.

The Optimize plan – $120 each month

This plan appropriates for medium-sized business that expect 500 to 1,000 conversions, 30,000 to 66,000 visits monthly on among the connected domains.

The Accelerate Plan – $200 monthly

This plan is designed for big organizations that expect to convert in between 2,000 and 3,000 visitors per month on 7 associated domains.

The Scale plan – $300 each month

This plan is designed for large strategies and can be used to meet various service needs. They differ in their conversion and visit limitations and the optimum number of domains that can connect.

Man presenting

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Unbounce Alternatives

Let’s now compare Unbounce to a few of its competitors.

Unbounce vs. ClickFunnels

  1. Although both tools have comparable features, they approach them from different angles. Both tools provide drag-and-drop functionality. Unbounce can only be used to develop landing pages ClickFunnels lets you build sales funnels and landing pages.|Both tools have similar features, they approach them from various angles. ClickFunnels lets you construct sales funnels and landing pages.}
  2. Unbounce’s user interface and UX design are much better. It is much easier to use and looks cleaner than Clickfunnels’ interface.
  3. Unbounce enables several domain connections, while Clickfunnels enables just 3 domains to be connected on their starter plan and 20 on their Platinum plan.
  4. Unbounce loads faster pages.
  5. ClickFunnels is more expensive than Unbounce

Unbounce vs. LeadPages

  1. Unbounce uses more flexibility in structure landing page templates.
  2. UnBounce’s rates structure is easy to comprehend, making it both perfect for advanced marketers and novices.
  3. UnBounce provides outstanding customer care via phone or live chat.
  4. LeadPages is more budget-friendly if you are aiming to start an online company.

InstaPage vs. Unbounce

  1. Unbounces Landing page Builder transcends to Instapages. Instapage needs that users download extra plugins in order to develop landing pages.
  2. Unboundless is cheaper than InstaPage. If you are comfy using Unbounced, we recommend InstaPage.
  3. Unboundless doesn’t permit you to change colors as InstaPage does.

Last Thoughts

Unbounce deserves taking a look at. This tool is simple and powerful adequate to produce sensational landing pages without any programming skills.

ClickFunnels is a great option if you are trying to find something that will please your clients, even ecommerce abilities.

Unbounce, however, is the best option if landing pages are your primary concern.

Get a 14-day free trial of Unbounce if you are prepared to begin. Unbounce Elements Of A Landing Page

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