Unbounce Conversion Marketing Glossary – Pros & Cons

Last Updated on July 26, 2021

Have you been searching for a landing page builder that is simple to use and has all the features you require? Unbounce Conversion Marketing Glossary

UnBounce might be your best bet if so.

It’s not just a landing page builder either – it also has marketing automation software that will assist you increase conversions on your site!

But, does UnBounce have the best conversion features to assist you boost your sales?

Let’s discover.

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What can you do with Unbounce? Unbounce Conversion Marketing Glossary

Unbounce allows organizations to produce sensational, functional landing pages using one platform. Unbounce is focused on increasing your conversion rate, as visitors can be converted into leads or customers.

Unbounce is a fantastic tool for your service. You don’t requirement to work with a developer. It’s very simple to use the drag-and-drop page maker, even for non-techies like me.

Unbounce offers a variety of landing page templates and conversion-focused features such as sticky bars and popups.

Unbounce’s A/B split-testing feature is one of its biggest benefits. This tool permits you to create several landing pages and test different elements. Unbounce will continue to collect information gradually so that you can see which elements cause greater conversions.

Pros & Cons of Unbounce

There will be disadvantages and assets, similar to any other marketing software tool. Unbounce is no exception.

Let’s take a better take a look at Unbounce’s cons and pros.

Unbounce Pros

  • Online marketers can increase their return on investments (ROI), with highly customizable dynamic text replacement
  • Drag and drop editor allows users to develop landing pages quickly and quickly with no design experience
  • Smart Traffic gets rid of the uncertainty involved in testing various variations
  • A/B testing can be basic and boost conversion rates

Unbounce Cons

  • For a standalone product, it is costly
  • It is not recommended for site development however does include some tools that can be utilized to develop fundamental pages
  • It is a steep knowing curve. Support is not available 24/5

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Unbounce Features

Unbounce is mainly utilized to develop landing pages. It likewise supplies a range of other features, consisting of a landing page creator. These include sticky bars, pop-ups and A/B testing.

We’ll now take a more detailed take a look at these features.

Related Article: install google analytics on unbounce

Unbounce’s Main Feature – The Landing Page Builder

Unbounce’s drag and drop landing page builder makes it easy to develop landing pages without needing to compose any code. This tool allows you to rapidly create landing pages using templates or construct your own.

You can select from over 100 templates to get you began. After you are done developing, you can rapidly duplicate or modify pages so they can be recycled throughout several projects. You can likewise tailor each element down to the pixel without restriction.

UnBounce landing page builder

A/B Testing

The first step in A/B testing with UnBounce is to produce a split test. Split testing is a process where you develop 2 versions of a page, one with one copy and the other with a different copy. You split the assets 50/50.

When you have two various variations, you can use the split tests to see which one converts better. Then, you can see which version of the page drives more conversions. Then, compare the two variations of the page. The 2nd version should be more efficient if the split test shows a greater number of signups. If the split test doesn \’t transform, move the initial version to the other variation.

You can evaluate which version is performing better once you have your split test results. You can compare the results of each variation versus the control. When analyzing the data, you can figure out which version is delivering the greatest conversions. A/B testing assists you choose which page is more effective. It allows you to test different versions of a landing page to discover which one converts much better. You can even run a test against an existing page and see which one creates the most conversions.

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Smart Traffic

This is my favorite Unbounce feature. I like being in control of how visitors come to my site.

Smart Traffic permits you to pick where your visitors originate from. You could, for example, direct traffic from Facebook Ads to an email optin kind.

You can also use Google Adwords for direct traffic to your homepage. You might prefer to send traffic by means of social media platforms like Instagram or Twitter. Whatever your choice, you can track who came through these channels and measure their impact.

Sticky Bars & Popups

Unbounce comes with its own pop-up builder and bar builder, in addition to the primary landing page feature. These tools make it easy to quickly produce pop-ups.

Popups can be utilized in numerous ways. You can produce a full-screen popup with exit intent.

Popups can be set up to appear on the leading or side of the website, or slide in from the sides. The popup can be triggered in lots of other methods than exit intent. You can likewise set the trigger based on time invested in the website or how far the person scrolls to the page.

Mobile view

Dynamic Text Replacement

Dynamic text replacement allows you to modify the copy of your landing pages according to the keywords individuals utilize in order to discover your website. You can also customize the copy of your ads according to the keywords people type into Google.

This will allow you to tailor your landing pages and ads to each user, increasing conversions.

Dynamic Text Replacement also offers analytics that demonstrate how different variations perform. You’ll have the ability to see if altering something had a favorable or unfavorable impact.

Unbounce Analytics

Unbounce gives you insights into the performance of your landing pages and how your A/B testing are performing. Incorporating Unbounce with Google Analytics will permit you to get the most from this tool. You can then pull in extra data and drill down to the results.


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Faster Landing Pages

Unbounce was amongst the very first to embrace AMP (Accelerated Mobile Pages) as a landing page builder.

These pages have been specially optimized to load faster on mobile devices, reducing load times by approximately one second.

Unbounce has gone to terrific lengths to make sure that their pages load faster. The reasons are twofold:

Google now focuses on making certain web pages are mobile-friendly and load quickly for mobile users. More than 60% of web users access the web via mobile phones.

Research studies reveal that pages filled faster cause greater conversions. One study showed that conversions drop by 7% for every one second of loading time.

Then you’ll require to rely on an AMP plugin if you desire to attain comparable page speeds, if you’re running a WordPress site. Nevertheless, UnBounce’s pages are far exceptional and will load faster and more effectively.

Unbounce pages

Unbounce Kind Builder

The kind builder is another useful feature of the Unbounce marketing software. This is a feature that you wear’t requirement to utilize any third-party tool. It is easy to develop forms from your Unbounce control panel.

There are no limitations on the type of fields that you can include. You are restricted only by the number of rows in each field. These limitations aren’t fast and necessarily hard rules. Unbounce support can assist you get beyond these restrictions.

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Unbounce Prices

Unbounce provides 4 plans that can be utilized to assist organizations of any size. These plans are particularly tailored to the particular needs of different types of organizations.

Launch Plan – $72 per Month

This plan is perfect for small businesses that expect to convert as much as 500 visitors per month and receive 20,000 visits.

The Optimize plan – $120 monthly

This plan is suitable for medium-sized companies that expect 500 to 1,000 conversions, 30,000 to 66,000 visits each month on one of the linked domains.

The Accelerate Plan – $200 each month

This plan is created for big companies that anticipate to convert in between 2,000 and 3,000 visitors per month on 7 associated domains.

The Scale plan – $300 per month

This plan is developed for large plans and can be utilized to satisfy different service needs. They vary in their conversion and visit limitations and the maximum number of domains that can link.

Man presenting

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Unbounce Alternatives

Let’s now compare Unbounce to some of its rivals.

Unbounce vs. ClickFunnels

  1. Although both tools have similar features, they approach them from different angles. Both tools provide drag-and-drop functionality. Unbounce can just be used to create landing pages ClickFunnels lets you develop sales funnels and landing pages.|Both tools have comparable features, they approach them from different angles. ClickFunnels lets you construct sales funnels and landing pages.}
  2. Unbounce’s interface and UX design are better. It is easier to use and looks cleaner than Clickfunnels’ user interface.
  3. Unbounce permits several domain connections, while Clickfunnels allows only 3 domains to be linked on their starter plan and 20 on their Platinum plan.
  4. Unbounce loads faster pages.
  5. ClickFunnels is more costly than Unbounce

Unbounce vs. LeadPages

  1. Unbounce uses more flexibility in structure landing page templates.
  2. UnBounce’s rates structure is simple to comprehend, making it both perfect for advanced marketers and newbies.
  3. UnBounce provides excellent customer support through phone or live chat.
  4. LeadPages is more budget-friendly if you are looking to start an online business.

InstaPage vs. Unbounce

  1. Unbounces Landing page Builder transcends to Instapages. Instapage needs that users download additional plugins in order to produce landing pages.
  2. Unboundless is cheaper than InstaPage. If you are comfortable using Unbounced, we suggest InstaPage.
  3. Unboundless doesn’t allow you to change colors as InstaPage does.

Last Ideas

Unbounce is worth taking a look at. This tool is simple and effective adequate to develop spectacular landing pages without any programming abilities.

ClickFunnels is an excellent choice if you are searching for something that will please your clients, even ecommerce abilities.

Unbounce, however, is the very best choice if landing pages are your main top priority.

Get a 14-day free trial of Unbounce if you are prepared to begin. Unbounce Conversion Marketing Glossary

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