Unbounce Change Icon – Pros & Cons

Last Updated on February 2, 2021

Have you been looking for a landing page builder that is simple to use and has all the features you require? Unbounce Change Icon

If so, then UnBounce might be your best bet.

It’s not just a landing page builder either – it likewise has marketing automation software that will assist you increase conversions on your site!

But, does UnBounce have the best conversion features to help you boost your sales?

Let’s find out.

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What can you make with Unbounce? Unbounce Change Icon

Unbounce permits businesses to create spectacular, functional landing pages using one platform. Unbounce is focused on increasing your conversion rate, as visitors can be converted into customers or leads.

Unbounce is a great tool for your service. You wear’t need to employ a developer. It’s incredibly simple to utilize the drag-and-drop page maker, even for non-techies like me.

Unbounce offers a range of landing page templates and conversion-focused features such as sticky bars and popups.

Unbounce’s A/B split-testing feature is one of its biggest benefits. This tool permits you to develop multiple landing pages and test different elements. Unbounce will continue to gather data over time so that you can see which elements lead to higher conversions.

Pros & Cons of Unbounce

There will be disadvantages and good points, similar to any other marketing software tool. Unbounce is no exception.

Let’s take a more detailed take a look at Unbounce’s pros and cons.

Unbounce Pros

  • Marketers can increase their return on investments (ROI), with extremely adjustable dynamic text replacement
  • Drag and drop editor allows users to develop landing pages rapidly and easily with no design experience
  • Smart Traffic gets rid of the guesswork involved in testing various versions
  • A/B testing can be basic and increase conversion rates

Unbounce Cons

  • For a standalone item, it is costly
  • It is not advised for site development however does consist of some tools that can be utilized to develop standard pages
  • It is a steep learning curve. Support is not readily available 24/5

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Unbounce Features

Unbounce is mostly used to produce landing pages. It likewise provides a variety of other features, including a landing page creator. These consist of sticky bars, pop-ups and A/B testing.

We’ll now take a more detailed look at these features.

Related Article: integrate callrail with unbounce and see calls as goals

Unbounce’s Main Feature – The Landing Page Builder

Unbounce’s drag and drop landing page builder makes it easy to create landing pages without needing to compose any code. This tool enables you to quickly produce landing pages using templates or build your own.

You can pick from over 100 templates to get you began. After you are done designing, you can rapidly duplicate or modify pages so they can be recycled across multiple projects. You can also personalize each element down to the pixel without limitation.

UnBounce landing page builder

A/B Testing

The initial step in A/B testing with UnBounce is to create a split test. Split testing is a process where you create 2 versions of a page, one with one copy and the other with a various copy. Then you split the assets 50/50. You can see which one is converting visitors much better. You can then designate various weights to the variants. The higher the weight, the higher the confidence in the test results.

When you have two different variations, you can use the split tests to see which one converts much better. If the split test doesn \’t convert, move the original version to the other variation.

Once you have your split test results, you can assess which version is carrying out better. It enables you to test various versions of a landing page to discover which one converts better. You can even run a test against an existing page and see which one creates the most conversions.

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Smart Traffic

This is my preferred Unbounce feature. I enjoy being in control of how visitors get to my website.

Smart Traffic enables you to pick where your visitors come from. You could, for example, direct traffic from Facebook Ads to an email optin kind.

You can likewise use Google Adwords for direct traffic to your homepage. You might prefer to send traffic via social networks platforms like Instagram or Twitter. Whatever your choice, you can track who came through these channels and measure their impact.

Sticky Bars & Popups

Unbounce includes its own pop-up builder and bar builder, in addition to the primary landing page feature. These tools make it easy to quickly develop pop-ups.

Popups can be utilized in numerous methods. You can develop a full-screen popup with exit intent. The popup will be displayed when the visitor navigates towards the back button, showing that they have to do with leave your site. This popup represents our final effort to record an e-mail address, or offer an item.

Popups can be set up to appear on the leading or side of the website, or slide in from the sides. The popup can be triggered in many other ways than exit intent. You can likewise set the trigger based on time spent on the site or how far the person scrolls to the page.

Mobile view

Dynamic Text Replacement

Dynamic text replacement allows you to modify the copy of your landing pages according to the keywords individuals use in order to discover your site. You can likewise modify the copy of your ads according to the keywords individuals type into Google.

This will permit you to tailor your landing pages and ads to each user, increasing conversions.

Dynamic Text Replacement likewise provides analytics that demonstrate how various versions perform. You’ll be able to see if altering something had a unfavorable or positive result.

Unbounce Analytics

Unbounce offers you insights into the efficiency of your landing pages and how your A/B testing are carrying out. Incorporating Unbounce with Google Analytics will permit you to get the most from this tool. You can then draw in additional information and drill down to the results.


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Faster Landing Pages

Unbounce was among the first to embrace AMP (Accelerated Mobile Pages) as a landing page builder.

These pages have been specially enhanced to load faster on mobile phones, reducing load times by approximately one second.

Unbounce has actually gone to terrific lengths to make sure that their pages load faster. The factors are twofold:

Google now concentrates on ensuring websites are mobile-friendly and load quickly for mobile users. More than 60% of internet users access the internet by means of mobile devices.

Research studies reveal that pages loaded faster lead to greater conversions. One study showed that conversions visit 7% for every single one second of loading time.

If you’re running a WordPress site then you’ll require to rely on an AMP plugin if you want to accomplish similar page speeds. UnBounce’s pages are far exceptional and will load faster and more efficiently.

Unbounce pages

Unbounce Type Builder

The form builder is another helpful feature of the Unbounce marketing software. This is a feature that you don’t need to use any third-party tool. It is simple to develop forms from your Unbounce dashboard.

There are no constraints on the type of fields that you can add. You are limited just by the number of rows in each field. These limits aren’t quick and necessarily difficult rules. Unbounce support can help you get beyond these restrictions.

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Unbounce Prices

Unbounce provides four strategies that can be used to help companies of any size. These plans are particularly tailored to the specific needs of different types of services.

Launch Plan – $72 monthly

This plan is perfect for small businesses that expect to convert as much as 500 visitors monthly and get 20,000 visits.

The Optimize plan – $120 each month

This plan appropriates for medium-sized companies that expect 500 to 1,000 conversions, 30,000 to 66,000 visits each month on among the linked domains.

The Accelerate Plan – $200 each month

This plan is designed for big businesses that anticipate to convert in between 2,000 and 3,000 visitors monthly on 7 associated domains.

The Scale plan – $300 each month

This plan is created for big strategies and can be used to satisfy different company requirements. They differ in their conversion and visit limits and the optimum variety of domains that can link.

Man presenting

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Unbounce Alternatives

Let’s now compare Unbounce to some of its rivals.

Unbounce vs. ClickFunnels

  1. Both tools have comparable features, they approach them from different angles. Both tools use drag-and-drop performance. Unbounce can only be utilized to create landing pages ClickFunnels lets you build sales funnels and landing pages.|Both tools have similar features, they approach them from different angles. ClickFunnels lets you construct sales funnels and landing pages.}
  2. Unbounce’s user interface and UX design are better. It is easier to utilize and looks cleaner than Clickfunnels’ user interface.
  3. Unbounce permits multiple domain connections, while Clickfunnels permits only 3 domains to be linked on their starter plan and 20 on their Platinum plan.
  4. Unbounce loads faster pages.
  5. ClickFunnels is more expensive than Unbounce

Unbounce vs. LeadPages

  1. Unbounce provides more versatility in building landing page templates.
  2. UnBounce’s prices structure is easy to understand, making it both suitable for sophisticated marketers and newbies.
  3. UnBounce offers outstanding customer care via phone or live chat.
  4. If you are looking to begin an online organization, LeadPages is more budget friendly.

InstaPage vs. Unbounce

  1. Unbounces Landing page Builder is superior to Instapages. Instapage requires that users download extra plugins in order to develop landing pages.
  2. Unboundless is cheaper than InstaPage. If you are comfy using Unbounced, we recommend InstaPage.
  3. Unboundless doesn’t permit you to change colors as InstaPage does.

Last Ideas

Unbounce deserves having a look at. This tool is easy and effective adequate to create sensational landing pages without any programming skills.

ClickFunnels is an excellent choice if you are trying to find something that will satisfy your consumers, even ecommerce capabilities.

Unbounce, however, is the best option if landing pages are your main priority.

If you are prepared to get begun, get a 14-day free trial of Unbounce. Unbounce Change Icon

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