Last Updated on November 20, 2019
Have you been looking for a landing page builder that is simple to use and has all the features you need? Unbounce And Marketo
UnBounce may be your best bet if so.
It’s not just a landing page builder either – it also has marketing automation software that will assist you increase conversions on your site!
However, does UnBounce have the best conversion features to help you improve your sales?
Let’s learn.
What can you do with Unbounce? Unbounce And Marketo
Unbounce enables organizations to produce stunning, practical landing pages using one platform. Unbounce is focused on increasing your conversion rate, as visitors can be converted into leads or customers.
Unbounce is a terrific tool for your business. You don’t requirement to hire a developer. It’s incredibly easy to use the drag-and-drop page maker, even for non-techies like me.
Unbounce offers a variety of landing page templates and conversion-focused features such as sticky bars and popups.
Unbounce’s A/B split-testing feature is among its biggest benefits. This tool enables you to produce several landing pages and test different elements. Unbounce will continue to collect information over time so that you can see which elements lead to higher conversions.
UnBounce Pros & Cons
There will be disadvantages and good points, just like any other marketing software tool. Unbounce is no exception.
Let’s take a more detailed take a look at Unbounce’s advantages and disadvantages.
Unbounce Pros
- Marketers can increase their return on investments (ROI), with highly adjustable dynamic text replacement
- Drag and drop editor permits users to produce landing pages rapidly and easily with no design experience
- Smart Traffic eliminates the guesswork associated with testing different versions
- A/B testing can be simple and boost conversion rates
Unbounce Cons
- For a standalone item, it is pricey
- It is not suggested for site production however does consist of some tools that can be utilized to create fundamental pages
- It is a high learning curve. Support is not offered 24/5
Unbounce Features
Unbounce is primarily used to develop landing pages. It likewise offers a range of other features, including a landing page creator. These consist of sticky bars, pop-ups and A/B testing.
We’ll now take a closer take a look at these features.
Related Article: linking website unbounce analytics
Unbounce’s Highlight – The Landing Page Builder
Unbounce’s drag and drop landing page builder makes it easy to develop landing pages without needing to write any code. This tool permits you to quickly create landing pages utilizing templates or build your own.
You can choose from over 100 templates to get you started. After you are done creating, you can quickly replicate or modify pages so they can be reused across numerous campaigns. You can likewise tailor each element down to the pixel without constraint.
A/B Testing
The initial step in A/B testing with UnBounce is to develop a split test. Split testing is a process where you develop two versions of a page, one with one copy and the other with a different copy. Then you split the assets 50/50. You can see which one is converting visitors much better. You can then assign different weights to the variants. The higher the weight, the higher the self-confidence in the test results.
You can use the split tests to see which one converts better as soon as you have two different variations. You can see which version of the page drives more conversions. Compare the two variations of the page. The second version ought to be more reliable if the split test shows a greater number of signups. If the split test doesn \’t convert, move the initial version to the other variation.
Once you have your split test results, you can assess which version is carrying out better. You can compare the results of each variant versus the control. When analyzing the data, you can determine which version is providing the highest conversions. A/B testing helps you choose which page is more effective. It allows you to test various versions of a landing page to find which one converts much better. You can even run a test against an existing page and see which one produces the most conversions.
Smart Traffic
This is my favorite Unbounce feature. I love being in control of how visitors reach my website.
Smart Traffic permits you to select where your visitors come from. You could, for instance, direct traffic from Facebook Ads to an email optin form.
You can also utilize Google Adwords for direct traffic to your homepage. You may prefer to send out traffic through social media platforms like Instagram or Twitter. Whatever your choice, you can track who came through these channels and determine their impact.
Sticky Bars & Popups
Unbounce features its own pop-up builder and bar builder, in addition to the main landing page feature. These tools make it simple to rapidly develop pop-ups.
Popups can be used in many methods. You can create a full-screen popup with exit intent.
Popups can be set up to appear on the leading or side of the site, or slide in from the sides. The popup can be activated in lots of other methods than exit intent. You can also set the trigger based upon time spent on the site or how far the person scrolls down to the page.
Dynamic Text Replacement
Dynamic text replacement permits you to customize the copy of your landing pages according to the keywords people use in order to find your site. You can likewise customize the copy of your ads according to the keywords people type into Google.
This will permit you to customize your landing pages and ads to each user, increasing conversions.
Dynamic Text Replacement likewise provides analytics that demonstrate how different versions carry out. You’ll have the ability to see if changing something had a positive or unfavorable impact.
Unbounce Analytics
Unbounce provides you insights into the efficiency of your landing pages and how your A/B testing are performing. Incorporating Unbounce with Google Analytics will allow you to get the most from this tool. You can then pull in additional information and drill down to the results.
Faster Landing Pages
Unbounce was among the first to embrace AMP (Accelerated Mobile Pages) as a landing page builder.
These pages have actually been specifically optimized to load faster on mobile phones, reducing load times by approximately one second.
Unbounce has actually gone to fantastic lengths to guarantee that their pages load faster. The reasons are twofold:
Google now focuses on ensuring websites are mobile-friendly and load rapidly for mobile users. More than 60% of web users access the web via mobile phones.
Studies show that pages packed faster cause greater conversions. One research study showed that conversions visit 7% for every single one second of loading time.
Then you’ll require to rely on an AMP plugin if you desire to accomplish comparable page speeds, if you’re running a WordPress website. However, UnBounce’s pages are far exceptional and will load faster and more efficiently.
Unbounce Kind Builder
The kind builder is another helpful feature of the Unbounce marketing software. This is a feature that you don’t requirement to use any third-party tool. It is simple to develop kinds from your Unbounce control panel.
There are no restrictions on the type of fields that you can add. Unbounce support can assist you get beyond these constraints.
Unbounce Rates
Unbounce offers four strategies that can be utilized to help services of any size. These strategies are specifically customized to the particular requirements of numerous kinds of companies.
Launch Plan – $72 monthly
This plan is perfect for small businesses that expect to convert up to 500 visitors per month and get 20,000 visits.
The Optimize plan – $120 monthly
This plan appropriates for medium-sized business that anticipate 500 to 1,000 conversions, 30,000 to 66,000 visits monthly on among the connected domains.
The Accelerate Plan – $200 per Month
This plan is developed for large services that anticipate to convert between 2,000 and 3,000 visitors each month on 7 related domains.
The Scale plan – $300 per month
This plan is created for large strategies and can be used to meet various company needs. They differ in their conversion and go to limits and the maximum number of domains that can link.
Unbounce Alternatives
Let’s now compare Unbounce to some of its rivals.
Unbounce vs. ClickFunnels
- Both tools have similar features, they approach them from different angles. Both tools offer drag-and-drop performance. Nevertheless, Unbounce can only be used to develop landing pages ClickFunnels lets you construct sales funnels and landing pages.|Both tools have comparable features, they approach them from different angles. ClickFunnels lets you develop sales funnels and landing pages.}
- Unbounce’s interface and UX design are much better. It is easier to use and looks cleaner than Clickfunnels’ user interface.
- Unbounce enables numerous domain connections, while Clickfunnels enables just 3 domains to be linked on their starter plan and 20 on their Platinum plan.
- Unbounce loads faster pages.
- ClickFunnels is more expensive than Unbounce
Unbounce vs. LeadPages
- Unbounce provides more versatility in structure landing page templates.
- UnBounce’s pricing structure is easy to understand, making it both perfect for innovative online marketers and newbies.
- UnBounce offers excellent customer support through phone or live chat.
- LeadPages is more cost effective if you are aiming to begin an online organization.
InstaPage vs. Unbounce
- Unbounces Landing page Builder transcends to Instapages. Instapage needs that users download additional plugins in order to develop landing pages.
- Unboundless is less expensive than InstaPage. We advise InstaPage if you are comfortable using Unbounced.
- Unboundless doesn’t permit you to alter colors as InstaPage does.
Last Ideas
Unbounce is worth checking out. This tool is easy and effective enough to develop sensational landing pages with no programming skills.
ClickFunnels is a terrific option if you are trying to find something that will please your consumers, even ecommerce capabilities.
Unbounce, however, is the best choice if landing pages are your main concern.
Get a 14-day free trial of Unbounce if you are ready to get started. Unbounce And Marketo