Unbounce A/b Split Tests – Pros & Cons

Last Updated on September 5, 2021

Have you been looking for a landing page builder that is easy to use and has all the features you require? Unbounce A/b Split Tests

UnBounce might be your finest bet if so.

It’s not simply a landing page builder either – it likewise has marketing automation software that will assist you increase conversions on your site!

But, does UnBounce have the very best conversion features to assist you boost your sales?

Let’s find out.

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What can you make with Unbounce? Unbounce A/b Split Tests

Unbounce permits services to produce spectacular, functional landing pages utilizing one platform. Unbounce is focused on increasing your conversion rate, as visitors can be converted into leads or customers.

Unbounce is a fantastic tool for your organization. You wear’t requirement to employ a developer. It’s extremely basic to use the drag-and-drop page maker, even for non-techies like me.

Unbounce offers a variety of landing page templates and conversion-focused features such as sticky bars and popups.

Unbounce’s A/B split-testing feature is one of its biggest advantages. This tool enables you to develop multiple landing pages and test various elements. Unbounce will continue to gather data gradually so that you can see which elements lead to higher conversions.

Pros & Cons of Unbounce

There will be downsides and assets, similar to any other marketing software tool. Unbounce is no exception.

Let’s take a better take a look at Unbounce’s benefits and drawbacks.

Unbounce Pros

  • Marketers can increase their return on investments (ROI), with extremely adjustable dynamic text replacement
  • Drag and drop editor enables users to produce landing pages quickly and quickly with no design experience
  • Smart Traffic gets rid of the guesswork associated with testing various versions
  • A/B testing can be basic and boost conversion rates

Unbounce Cons

  • For a standalone product, it is expensive
  • It is not suggested for website development but does consist of some tools that can be utilized to create basic pages
  • It is a steep learning curve. Support is not readily available 24/5

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Unbounce Features

Unbounce is mostly utilized to create landing pages. It likewise offers a variety of other features, including a landing page creator. These consist of sticky bars, pop-ups and A/B testing.

We’ll now take a more detailed look at these features.

Related Article: unbounce javascript onsubmit

Unbounce’s Main Feature – The Landing Page Builder

Unbounce’s drag and drop landing page builder makes it easy to develop landing pages without having to compose any code. This tool allows you to quickly create landing pages using templates or build your own.

You can pick from over 100 templates to get you started. After you are done designing, you can rapidly replicate or edit pages so they can be recycled throughout numerous projects. You can also customize each element down to the pixel without constraint.

UnBounce landing page builder

A/B Testing

The primary step in A/B testing with UnBounce is to develop a split test. Split testing is a procedure where you create 2 versions of a page, one with one copy and the other with a different copy. Then you split the assets 50/50. You can see which one is converting visitors better. You can then designate various weights to the variants. The higher the weight, the higher the self-confidence in the test results.

Once you have 2 various variations, you can utilize the split tests to see which one converts much better. If the split test doesn \’t convert, move the initial version to the other variation.

You can evaluate which version is carrying out much better as soon as you have your split test results. You can compare the results of each version against the control. When analyzing the data, you can determine which version is delivering the greatest conversions. A/B testing assists you decide which page is more effective. It permits you to test various versions of a landing page to find which one converts better. You can even run a test versus an existing page and see which one produces the most conversions.

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Smart Traffic

This is my favorite Unbounce feature. I love being in control of how visitors arrive at my site.

Smart Traffic allows you to pick where your visitors originate from. You could, for instance, direct traffic from Facebook Ads to an e-mail optin form.

You can likewise utilize Google Adwords for direct traffic to your homepage. You may prefer to send traffic through social networks platforms like Instagram or Twitter. Whatever your option, you can track who came through these channels and determine their effect.

Sticky Bars & Popups

Unbounce includes its own pop-up builder and bar builder, in addition to the primary landing page feature. These tools make it simple to quickly develop pop-ups.

Popups can be used in many ways. You can produce a full-screen popup with exit intent.

Popups can be configured to appear on the top or side of the website, or slide in from the sides. The popup can be activated in numerous other methods than exit intent. You can also set the trigger based on time invested in the website or how far the person scrolls to the page.

Mobile view

Dynamic Text Replacement

Dynamic text replacement allows you to customize the copy of your landing pages according to the keywords individuals utilize in order to discover your website. You can also customize the copy of your ads according to the keywords individuals type into Google.

This will enable you to tailor your landing pages and ads to each user, increasing conversions.

Dynamic Text Replacement likewise provides analytics that show how various versions carry out. You’ll have the ability to see if changing something had a negative or favorable effect.

Unbounce Analytics

Unbounce provides you insights into the performance of your landing pages and how your A/B testing are carrying out. Incorporating Unbounce with Google Analytics will allow you to get the most from this tool. You can then pull in extra information and drill down to the outcomes.


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Faster Landing Pages

Unbounce was amongst the very first to embrace AMP (Accelerated Mobile Pages) as a landing page builder.

These pages have been specifically enhanced to load faster on mobile devices, decreasing load times by an average of one second.

Unbounce has gone to excellent lengths to guarantee that their pages load faster. The factors are twofold:

Google now concentrates on making sure web pages are mobile-friendly and load quickly for mobile users. More than 60% of web users access the web through mobile phones.

Studies reveal that pages loaded faster result in greater conversions. One research study revealed that conversions come by 7% for each one second of loading time.

Then you’ll require to rely on an AMP plugin if you desire to achieve comparable page speeds, if you’re running a WordPress website. UnBounce’s pages are far remarkable and will load faster and more efficiently.

Unbounce pages

Unbounce Kind Builder

The form builder is another useful feature of the Unbounce marketing software. This is a feature that you wear’t requirement to use any third-party tool. It is simple to develop kinds from your Unbounce control panel.

There are no limitations on the kind of fields that you can include. You are restricted just by the number of rows in each field. These limits aren’t necessarily hard and fast rules. Unbounce support can help you get beyond these constraints.

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Unbounce Pricing

Unbounce provides 4 strategies that can be utilized to help services of any size. These plans are specifically tailored to the particular needs of various kinds of businesses.

Launch Plan – $72 each month

This plan is perfect for small companies that expect to convert as much as 500 visitors per month and receive 20,000 visits.

The Optimize plan – $120 monthly

This plan is suitable for medium-sized companies that expect 500 to 1,000 conversions, 30,000 to 66,000 visits per month on one of the connected domains.

The Accelerate Plan – $200 each month

This plan is created for big organizations that expect to convert in between 2,000 and 3,000 visitors per month on seven related domains.

The Scale plan – $300 each month

This plan is designed for big strategies and can be used to satisfy different service needs. They vary in their conversion and go to limitations and the maximum variety of domains that can link.

Man presenting

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Unbounce Alternatives

Let’s now compare Unbounce to a few of its competitors.

Unbounce vs. ClickFunnels

  1. Both tools have similar features, they approach them from various angles. Both tools offer drag-and-drop performance. Nevertheless, Unbounce can just be used to produce landing pages ClickFunnels lets you develop sales funnels and landing pages.|Both tools have comparable features, they approach them from various angles. ClickFunnels lets you develop sales funnels and landing pages.}
  2. Unbounce’s interface and UX design are better. It is simpler to use and looks cleaner than Clickfunnels’ user interface.
  3. Unbounce permits multiple domain connections, while Clickfunnels allows only 3 domains to be linked on their starter plan and 20 on their Platinum plan.
  4. Unbounce loads faster pages.
  5. ClickFunnels is more expensive than Unbounce

Unbounce vs. LeadPages

  1. Unbounce provides more flexibility in structure landing page templates.
  2. UnBounce’s prices structure is simple to understand, making it both perfect for advanced online marketers and novices.
  3. UnBounce uses outstanding customer care through phone or live chat.
  4. LeadPages is more economical if you are wanting to begin an online company.

InstaPage vs. Unbounce

  1. Unbounces Landing page Builder is superior to Instapages. Instapage needs that users download additional plugins in order to produce landing pages.
  2. Unboundless is more affordable than InstaPage. We suggest InstaPage if you are comfy utilizing Unbounced.
  3. Unboundless doesn’t allow you to change colors as InstaPage does.

Last Ideas

Unbounce is worth having a look at. This tool is easy and effective adequate to create spectacular landing pages without any programming skills.

ClickFunnels is a terrific option if you are looking for something that will please your customers, even ecommerce abilities.

Unbounce, nevertheless, is the very best choice if landing pages are your main concern.

If you are ready to get started, get a 14-day free trial of Unbounce. Unbounce A/b Split Tests

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