Two Column Forms Unbounce – Pros & Cons

Last Updated on February 15, 2021

Have you been trying to find a landing page builder that is simple to use and has all the features you need? Two Column Forms Unbounce

If so, then UnBounce may be your best bet.

It’s not just a landing page builder either – it likewise has marketing automation software that will help you increase conversions on your site!

But, does UnBounce have the very best conversion features to assist you boost your sales?

Let’s learn.

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What can you finish with Unbounce? Two Column Forms Unbounce

Unbounce permits businesses to create spectacular, practical landing pages utilizing one platform. Unbounce is concentrated on increasing your conversion rate, as visitors can be converted into leads or clients.

Unbounce is an excellent tool for your business. You wear’t need to hire a developer. It’s extremely basic to utilize the drag-and-drop page maker, even for non-techies like me.

Unbounce uses a range of landing page templates and conversion-focused features such as sticky bars and popups.

Unbounce’s A/B split-testing feature is among its greatest advantages. This tool enables you to create numerous landing pages and test various elements. Unbounce will continue to collect data with time so that you can see which elements lead to higher conversions.

Pros & Cons of Unbounce

There will be disadvantages and good points, just like any other marketing software tool. Unbounce is no exception.

Let’s take a closer take a look at Unbounce’s cons and pros.

Unbounce Pros

  • Marketers can increase their return on investments (ROI), with highly customizable dynamic text replacement
  • Drag and drop editor enables users to produce landing pages quickly and easily without any design experience
  • Smart Traffic gets rid of the uncertainty involved in testing different variations
  • A/B testing can be basic and increase conversion rates

Unbounce Cons

  • For a standalone product, it is expensive
  • It is not recommended for website creation but does consist of some tools that can be utilized to develop basic pages
  • It is a steep learning curve. Support is not readily available 24/5

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Unbounce Features

Unbounce is primarily utilized to produce landing pages. It likewise offers a range of other features, including a landing page creator. These consist of sticky bars, pop-ups and A/B testing.

We’ll now take a closer look at these features.

Related Article: adding custom fonts unbounce

Unbounce’s Main Feature – The Landing Page Builder

Unbounce’s drag and drop landing page builder makes it easy to produce landing pages without needing to compose any code. This tool permits you to quickly produce landing pages utilizing templates or construct your own.

You can pick from over 100 templates to get you began. After you are done designing, you can rapidly replicate or modify pages so they can be recycled across multiple campaigns. You can also customize each element down to the pixel without constraint.

UnBounce landing page builder

A/B Testing

The first step in A/B testing with UnBounce is to create a split test. Split testing is a process where you produce two versions of a page, one with one copy and the other with a different copy. Then you split the assets 50/50. You can see which one is converting visitors much better. You can then appoint various weights to the variants. The higher the weight, the higher the self-confidence in the test results.

As soon as you have 2 different variations, you can use the split tests to see which one converts better. If the split test doesn \’t transform, move the initial version to the other variation.

Once you have your split test results, you can assess which version is performing better. You can compare the results of each version against the control. When analyzing the data, you can figure out which version is delivering the greatest conversions. A/B testing helps you decide which page is more reliable. It permits you to test different versions of a landing page to find which one converts much better. You can even run a test against an existing page and see which one generates the most conversions.

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Smart Traffic

This is my preferred Unbounce feature. I like being in control of how visitors arrive at my site.

Smart Traffic permits you to choose where your visitors originate from. You could, for instance, direct traffic from Facebook Ads to an email optin form.

You can also utilize Google Adwords for direct traffic to your homepage. You might choose to send out traffic via social media platforms like Instagram or Twitter. Whatever your choice, you can track who came through these channels and determine their impact.

Sticky Bars & Popups

Unbounce features its own pop-up builder and bar builder, in addition to the primary landing page feature. These tools make it simple to rapidly create pop-ups.

Popups can be utilized in numerous ways. You can produce a full-screen popup with exit intent.

Popups can be set up to appear on the top or side of the site, or slide in from the sides. The popup can be activated in numerous other ways than exit intent. You can also set the trigger based upon time spent on the site or how far the person scrolls to the page.

Mobile view

Dynamic Text Replacement

Dynamic text replacement enables you to customize the copy of your landing pages according to the keywords individuals utilize in order to discover your website. You can also customize the copy of your ads according to the keywords individuals type into Google.

This will enable you to customize your landing pages and ads to each user, increasing conversions.

Dynamic Text Replacement likewise offers analytics that demonstrate how different variations carry out. You’ll have the ability to see if altering something had a favorable or negative effect.

Unbounce Analytics

Unbounce offers you insights into the performance of your landing pages and how your A/B testing are performing. Incorporating Unbounce with Google Analytics will allow you to get the most from this tool. You can then pull in additional data and drill down to the outcomes.


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Faster Landing Pages

Unbounce was amongst the very first to adopt AMP (Accelerated Mobile Pages) as a landing page builder.

These pages have actually been specifically optimized to load faster on mobile devices, decreasing load times by an average of one second.

Unbounce has actually gone to fantastic lengths to guarantee that their pages load faster. The reasons are twofold:

Google now focuses on making sure web pages are mobile-friendly and load rapidly for mobile users. More than 60% of web users access the internet via mobile devices.

Studies show that pages filled faster result in higher conversions. One study showed that conversions drop by 7% for each one second of loading time.

Then you’ll need to rely on an AMP plugin if you desire to achieve similar page speeds, if you’re running a WordPress site. UnBounce’s pages are far remarkable and will load faster and more effectively.

Unbounce pages

Unbounce Form Builder

The kind builder is another helpful feature of the Unbounce marketing software. This is a feature that you wear’t requirement to utilize any third-party tool. It is simple to produce forms from your Unbounce control panel.

There are no restrictions on the type of fields that you can add. Unbounce support can assist you get beyond these restrictions.

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Unbounce Pricing

Unbounce provides 4 strategies that can be used to help businesses of any size. These strategies are specifically customized to the specific requirements of different kinds of businesses.

Launch Plan – $72 per Month

This plan is ideal for small businesses that anticipate to convert as much as 500 visitors monthly and receive 20,000 visits.

The Optimize plan – $120 each month

This plan is suitable for medium-sized business that expect 500 to 1,000 conversions, 30,000 to 66,000 visits each month on one of the linked domains.

The Accelerate Plan – $200 each month

This plan is developed for big businesses that expect to convert in between 2,000 and 3,000 visitors each month on 7 associated domains.

The Scale plan – $300 each month

This plan is developed for large strategies and can be utilized to fulfill various company requirements. They differ in their conversion and visit limits and the optimum variety of domains that can connect.

Man presenting

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Unbounce Alternatives

Let’s now compare Unbounce to some of its competitors.

Unbounce vs. ClickFunnels

  1. Both tools have similar features, they approach them from different angles. Both tools use drag-and-drop performance. Unbounce can only be utilized to create landing pages ClickFunnels lets you construct sales funnels and landing pages.|Both tools have similar features, they approach them from various angles. ClickFunnels lets you construct sales funnels and landing pages.}
  2. Unbounce’s interface and UX design are much better. It is simpler to utilize and looks cleaner than Clickfunnels’ interface.
  3. Unbounce allows multiple domain connections, while Clickfunnels allows only 3 domains to be linked on their starter plan and 20 on their Platinum plan.
  4. Unbounce loads faster pages.
  5. ClickFunnels is more expensive than Unbounce

Unbounce vs. LeadPages

  1. Unbounce provides more versatility in building landing page templates.
  2. UnBounce’s rates structure is simple to understand, making it both perfect for sophisticated marketers and novices.
  3. UnBounce provides exceptional customer care by means of phone or live chat.
  4. If you are looking to start an online business, LeadPages is more budget friendly.

InstaPage vs. Unbounce

  1. Unbounces Landing page Builder transcends to Instapages. Instapage requires that users download extra plugins in order to develop landing pages.
  2. Unboundless is less expensive than InstaPage. We suggest InstaPage if you are comfy using Unbounced.
  3. Unboundless doesn’t enable you to change colors as InstaPage does.

Last Thoughts

Unbounce is worth checking out. This tool is effective and simple enough to produce sensational landing pages with no programming abilities.

ClickFunnels is a great choice if you are trying to find something that will satisfy your customers, even ecommerce abilities.

Unbounce, however, is the best choice if landing pages are your main top priority.

Get a 14-day free trial of Unbounce if you are all set to get started. Two Column Forms Unbounce

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