Tracking Unbounce Page In Google Analytics – Pros & Cons

Last Updated on August 22, 2019

Have you been trying to find a landing page builder that is easy to utilize and has all the features you require? Tracking Unbounce Page In Google Analytics

If so, then UnBounce might be your best choice.

It’s not just a landing page builder either – it also has marketing automation software that will help you increase conversions on your site!

But, does UnBounce have the best conversion features to help you enhance your sales?

Let’s discover.

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What can you do with Unbounce? Tracking Unbounce Page In Google Analytics

Unbounce enables organizations to produce sensational, practical landing pages utilizing one platform. Unbounce is focused on increasing your conversion rate, as visitors can be converted into leads or customers.

Unbounce is a fantastic tool for your company. You don’t requirement to employ a developer. It’s super basic to utilize the drag-and-drop page maker, even for non-techies like me.

Unbounce offers a variety of landing page templates and conversion-focused features such as sticky bars and popups.

Unbounce’s A/B split-testing feature is one of its biggest benefits. This tool permits you to produce multiple landing pages and test various elements. Unbounce will continue to gather data with time so that you can see which elements result in higher conversions.

UnBounce Pros & Cons

There will be drawbacks and good points, much like any other marketing software tool. Unbounce is no exception.

Let’s take a better look at Unbounce’s cons and pros.

Unbounce Pros

  • Marketers can increase their return on investments (ROI), with highly personalized dynamic text replacement
  • Drag and drop editor allows users to produce landing pages rapidly and easily without any design experience
  • Smart Traffic gets rid of the uncertainty associated with testing different variations
  • A/B testing can be easy and increase conversion rates

Unbounce Cons

  • For a standalone item, it is pricey
  • It is not suggested for website development but does consist of some tools that can be utilized to develop basic pages
  • It is a high knowing curve. Support is not readily available 24/5

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Unbounce Features

Unbounce is mostly used to produce landing pages. It also offers a range of other features, including a landing page creator. These include sticky bars, pop-ups and A/B testing.

We’ll now take a more detailed take a look at these features.

Related Article: shopping cart via unbounce

Unbounce’s Highlight – The Landing Page Builder

Unbounce’s drag and drop landing page builder makes it simple to produce landing pages without having to write any code. This tool enables you to quickly produce landing pages using templates or construct your own.

You can choose from over 100 templates to get you began. After you are done developing, you can quickly replicate or edit pages so they can be reused throughout several campaigns. You can also tailor each element down to the pixel without restriction.

UnBounce landing page builder

A/B Testing

The initial step in A/B testing with UnBounce is to create a split test. Split testing is a procedure where you create 2 versions of a page, one with one copy and the other with a different copy. You split the assets 50/50. You can see which one is converting visitors much better. You can then assign different weights to the variants. The higher the weight, the higher the self-confidence in the test results.

Once you have 2 various variations, you can utilize the split tests to see which one converts much better. If the split test doesn \’t convert, move the initial version to the other variation.

Once you have your split test results, you can assess which version is carrying out better. You can compare the results of each version versus the control. When analyzing the data, you can determine which version is providing the highest conversions. A/B testing helps you choose which page is more reliable. It enables you to test different versions of a landing page to find which one converts better. You can even run a test against an existing page and see which one creates the most conversions.

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Smart Traffic

This is my preferred Unbounce feature. I love being in control of how visitors arrive at my site.

Smart Traffic allows you to choose where your visitors originate from. You could, for instance, direct traffic from Facebook Ads to an email optin kind.

You can also utilize Google Adwords for direct traffic to your homepage. You might prefer to send out traffic via social media platforms like Instagram or Twitter. Whatever your choice, you can track who came through these channels and determine their effect.

Sticky Bars & Popups

Unbounce comes with its own pop-up builder and bar builder, in addition to the primary landing page feature. These tools make it simple to rapidly create pop-ups.

Popups can be utilized in many methods. You can produce a full-screen popup with exit intent. The popup will be displayed when the visitor navigates towards the back button, indicating that they have to do with leave your site. This popup represents our last effort to catch an email address, or sell a product.

Popups can be configured to appear on the leading or side of the website, or slide in from the sides. The popup can be activated in numerous other ways than exit intent. You can also set the trigger based on time spent on the site or how far the individual scrolls to the page.

Mobile view

Dynamic Text Replacement

Dynamic text replacement allows you to customize the copy of your landing pages according to the keywords individuals use in order to find your site. You can likewise customize the copy of your ads according to the keywords individuals type into Google.

This will permit you to customize your landing pages and ads to each user, increasing conversions.

Dynamic Text Replacement likewise supplies analytics that demonstrate how various versions carry out. You’ll be able to see if altering something had a negative or favorable effect.

Unbounce Analytics

Unbounce provides you insights into the efficiency of your landing pages and how your A/B testing are performing. Incorporating Unbounce with Google Analytics will permit you to get the most from this tool. You can then pull in additional data and drill down to the results.


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Faster Landing Pages

Unbounce was amongst the first to embrace AMP (Accelerated Mobile Pages) as a landing page builder.

These pages have been specially enhanced to load faster on mobile devices, reducing load times by an average of one second.

Unbounce has actually gone to great lengths to guarantee that their pages load faster. The reasons are twofold:

Google now focuses on making sure web pages are mobile-friendly and load rapidly for mobile users. More than 60% of web users access the web via mobile phones.

Research studies reveal that pages packed faster result in greater conversions. One research study revealed that conversions drop by 7% for each one second of loading time.

Then you’ll need to rely on an AMP plugin if you want to attain similar page speeds, if you’re running a WordPress website. However, UnBounce’s pages are far superior and will load faster and more efficiently.

Unbounce pages

Unbounce Type Builder

The form builder is another helpful feature of the Unbounce marketing software. This is a feature that you wear’t requirement to use any third-party tool. It is easy to create kinds from your Unbounce dashboard.

There are no constraints on the type of fields that you can include. You are limited just by the number of rows in each field. These limits aren’t quick and always difficult guidelines. Unbounce support can assist you get beyond these limitations.

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Unbounce Prices

Unbounce offers four strategies that can be utilized to help services of any size. These strategies are specifically tailored to the particular needs of different kinds of organizations.

Launch Plan – $72 monthly

This plan is ideal for small companies that expect to convert up to 500 visitors monthly and get 20,000 visits.

The Optimize plan – $120 per Month

This plan appropriates for medium-sized business that expect 500 to 1,000 conversions, 30,000 to 66,000 visits each month on one of the linked domains.

The Accelerate Plan – $200 monthly

This plan is developed for large organizations that expect to convert between 2,000 and 3,000 visitors per month on 7 associated domains.

The Scale plan – $300 each month

This plan is designed for big strategies and can be used to satisfy various organization requirements. They differ in their conversion and check out limitations and the optimum number of domains that can link.

Man presenting

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Unbounce Alternatives

Let’s now compare Unbounce to a few of its rivals.

Unbounce vs. ClickFunnels

  1. Both tools have similar features, they approach them from different angles. Both tools use drag-and-drop functionality. Nevertheless, Unbounce can just be utilized to produce landing pages ClickFunnels lets you build sales funnels and landing pages.|Both tools have similar features, they approach them from various angles. ClickFunnels lets you build sales funnels and landing pages.}
  2. Unbounce’s interface and UX design are much better. It is much easier to utilize and looks cleaner than Clickfunnels’ interface.
  3. Unbounce permits multiple domain connections, while Clickfunnels allows just 3 domains to be linked on their starter plan and 20 on their Platinum plan.
  4. Unbounce loads faster pages.
  5. ClickFunnels is more pricey than Unbounce

Unbounce vs. LeadPages

  1. Unbounce uses more versatility in building landing page templates.
  2. UnBounce’s pricing structure is simple to understand, making it both ideal for advanced online marketers and newbies.
  3. UnBounce offers excellent customer care by means of phone or live chat.
  4. If you are looking to start an online organization, LeadPages is more budget friendly.

InstaPage vs. Unbounce

  1. Unbounces Landing page Builder transcends to Instapages. Instapage needs that users download additional plugins in order to create landing pages.
  2. Unboundless is cheaper than InstaPage. We suggest InstaPage if you are comfy utilizing Unbounced.
  3. Unboundless doesn’t allow you to change colors as InstaPage does.

Last Thoughts

Unbounce deserves checking out. This tool is effective and basic sufficient to create stunning landing pages without any programming abilities.

ClickFunnels is a great choice if you are searching for something that will satisfy your clients, even ecommerce capabilities.

Unbounce, nevertheless, is the very best choice if landing pages are your primary priority.

Get a 14-day free trial of Unbounce if you are ready to start. Tracking Unbounce Page In Google Analytics

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