Testing Multivariant Pages In Unbounce Tracking – Pros & Cons

Last Updated on June 4, 2021

Have you been trying to find a landing page builder that is easy to utilize and has all the features you need? Testing Multivariant Pages In Unbounce Tracking

UnBounce may be your finest bet if so.

It’s not simply a landing page builder either – it likewise has marketing automation software that will help you increase conversions on your site!

But, does UnBounce have the very best conversion features to assist you enhance your sales?

Let’s learn.

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What can you make with Unbounce? Testing Multivariant Pages In Unbounce Tracking

Unbounce enables services to develop stunning, functional landing pages utilizing one platform. Unbounce is concentrated on increasing your conversion rate, as visitors can be converted into customers or leads.

Unbounce is an excellent tool for your company. You put on’t requirement to work with a developer. It’s incredibly basic to use the drag-and-drop page maker, even for non-techies like me.

Unbounce uses a variety of landing page templates and conversion-focused features such as sticky bars and popups.

Unbounce’s A/B split-testing feature is one of its biggest benefits. This tool permits you to create several landing pages and test various elements. Unbounce will continue to collect data in time so that you can see which elements cause greater conversions.

UnBounce Pros & Cons

There will be disadvantages and good points, just like any other marketing software tool. Unbounce is no exception.

Let’s take a better look at Unbounce’s cons and pros.

Unbounce Pros

  • Marketers can increase their return on investments (ROI), with extremely customizable dynamic text replacement
  • Drag and drop editor enables users to develop landing pages rapidly and quickly without any design experience
  • Smart Traffic eliminates the uncertainty associated with testing various variations
  • A/B testing can be simple and increase conversion rates

Unbounce Cons

  • For a standalone product, it is pricey
  • It is not recommended for site production however does include some tools that can be utilized to develop basic pages
  • It is a steep learning curve. Support is not readily available 24/5

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Unbounce Features

Unbounce is mostly utilized to create landing pages. It also provides a range of other features, consisting of a landing page creator. These include sticky bars, pop-ups and A/B testing.

We’ll now take a closer look at these features.

Related Article: field validation for a min dollar in unbounce

Unbounce’s Highlight – The Landing Page Builder

Unbounce’s drag and drop landing page builder makes it easy to produce landing pages without having to write any code. This tool enables you to rapidly develop landing pages using templates or construct your own.

You can select from over 100 templates to get you began. After you are done creating, you can rapidly duplicate or modify pages so they can be reused throughout several campaigns. You can likewise personalize each element down to the pixel without restriction.

UnBounce landing page builder

A/B Testing

The primary step in A/B testing with UnBounce is to create a split test. Split testing is a process where you create two versions of a page, one with one copy and the other with a various copy. Then you split the assets 50/50. You can see which one is converting visitors much better. You can then designate different weights to the variants. The higher the weight, the higher the confidence in the test results.

You can use the split tests to see which one converts much better as soon as you have 2 different variations. You can see which version of the page drives more conversions. Then, compare the 2 variations of the page. The 2nd version ought to be more effective if the split test shows a higher number of signups. If the split test doesn \’t transform, move the initial version to the other variation.

When you have your split test results, you can examine which version is carrying out much better. It enables you to test various versions of a landing page to find which one converts much better. You can even run a test versus an existing page and see which one produces the most conversions.

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Smart Traffic

This is my preferred Unbounce feature. I love being in control of how visitors come to my site.

Smart Traffic allows you to select where your visitors originate from. You could, for instance, direct traffic from Facebook Ads to an e-mail optin type.

You can also use Google Adwords for direct traffic to your homepage. You may prefer to send out traffic through social media platforms like Instagram or Twitter. Whatever your option, you can track who came through these channels and determine their impact.

Sticky Bars & Popups

Unbounce comes with its own pop-up builder and bar builder, in addition to the main landing page feature. These tools make it easy to quickly develop pop-ups.

Popups can be used in numerous ways. You can create a full-screen popup with exit intent. The popup will be shown when the visitor browses towards the back button, suggesting that they are about leave your website. This popup represents our final attempt to capture an e-mail address, or sell an item.

Popups can be configured to appear on the leading or side of the site, or slide in from the sides. The popup can be activated in many other ways than exit intent. You can likewise set the trigger based upon time spent on the website or how far the person scrolls down to the page.

Mobile view

Dynamic Text Replacement

Dynamic text replacement allows you to customize the copy of your landing pages according to the keywords people use in order to discover your website. You can likewise modify the copy of your ads according to the keywords people type into Google.

This will permit you to tailor your landing pages and ads to each user, increasing conversions.

Dynamic Text Replacement likewise offers analytics that demonstrate how various variations carry out. You’ll be able to see if altering something had a negative or positive result.

Unbounce Analytics

Unbounce gives you insights into the efficiency of your landing pages and how your A/B testing are performing. Incorporating Unbounce with Google Analytics will permit you to get the most from this tool. You can then pull in extra information and drill down to the outcomes.


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Faster Landing Pages

Unbounce was amongst the first to embrace AMP (Accelerated Mobile Pages) as a landing page builder.

These pages have been specifically enhanced to load faster on mobile phones, decreasing load times by approximately one second.

Unbounce has gone to terrific lengths to make sure that their pages load faster. The factors are twofold:

Google now concentrates on making sure web pages are mobile-friendly and load quickly for mobile users. More than 60% of web users access the internet through mobile devices.

Research studies show that pages packed faster lead to higher conversions. One research study revealed that conversions come by 7% for each one second of loading time.

Then you’ll need to rely on an AMP plugin if you desire to attain similar page speeds, if you’re running a WordPress website. UnBounce’s pages are far superior and will load faster and more effectively.

Unbounce pages

Unbounce Form Builder

The kind builder is another helpful feature of the Unbounce marketing software. This is a feature that you don’t need to use any third-party tool. It is easy to develop types from your Unbounce control panel.

There are no limitations on the type of fields that you can include. Unbounce support can assist you get beyond these limitations.

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Unbounce Rates

Unbounce offers four plans that can be utilized to help organizations of any size. These plans are specifically customized to the particular needs of various types of businesses.

Launch Plan – $72 monthly

This plan is perfect for small businesses that anticipate to convert as much as 500 visitors per month and get 20,000 visits.

The Optimize plan – $120 each month

This plan is suitable for medium-sized companies that anticipate 500 to 1,000 conversions, 30,000 to 66,000 visits per month on among the linked domains.

The Accelerate Plan – $200 per Month

This plan is designed for big companies that expect to convert between 2,000 and 3,000 visitors each month on 7 associated domains.

The Scale plan – $300 each month

This plan is created for large plans and can be utilized to meet various organization requirements. They vary in their conversion and see limits and the optimum variety of domains that can connect.

Man presenting

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Unbounce Alternatives

Let’s now compare Unbounce to some of its rivals.

Unbounce vs. ClickFunnels

  1. Although both tools have comparable features, they approach them from various angles. Both tools use drag-and-drop performance. Unbounce can only be utilized to develop landing pages ClickFunnels lets you construct sales funnels and landing pages.|Both tools have comparable features, they approach them from various angles. ClickFunnels lets you build sales funnels and landing pages.}
  2. Unbounce’s user interface and UX design are much better. It is easier to use and looks cleaner than Clickfunnels’ user interface.
  3. Unbounce permits several domain connections, while Clickfunnels permits only 3 domains to be linked on their starter plan and 20 on their Platinum plan.
  4. Unbounce loads faster pages.
  5. ClickFunnels is more costly than Unbounce

Unbounce vs. LeadPages

  1. Unbounce uses more flexibility in structure landing page templates.
  2. UnBounce’s pricing structure is simple to comprehend, making it both perfect for innovative online marketers and novices.
  3. UnBounce offers exceptional client service via phone or live chat.
  4. If you are looking to start an online business, LeadPages is more budget-friendly.

InstaPage vs. Unbounce

  1. Unbounces Landing page Builder is superior to Instapages. Instapage needs that users download additional plugins in order to develop landing pages.
  2. Unboundless is less expensive than InstaPage. If you are comfortable using Unbounced, we suggest InstaPage.
  3. Unboundless doesn’t permit you to change colors as InstaPage does.

Last Ideas

Unbounce is worth having a look at. This tool is easy and powerful enough to develop sensational landing pages without any programming abilities.

ClickFunnels is a terrific choice if you are trying to find something that will please your clients, even ecommerce capabilities.

Unbounce, however, is the best option if landing pages are your main concern.

Get a 14-day free trial of Unbounce if you are prepared to begin. Testing Multivariant Pages In Unbounce Tracking

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