Marketo Unbounce Integration – Pros & Cons

Last Updated on February 19, 2020

Have you been searching for a landing page builder that is easy to use and has all the features you need? Marketo Unbounce Integration

If so, then UnBounce might be your best option.

It’s not simply a landing page builder either – it likewise has marketing automation software that will help you increase conversions on your site!

But, does UnBounce have the best conversion features to assist you improve your sales?

Let’s find out.

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What can you finish with Unbounce? Marketo Unbounce Integration

Unbounce permits companies to produce sensational, practical landing pages utilizing one platform. Unbounce is focused on increasing your conversion rate, as visitors can be transformed into leads or consumers.

Unbounce is an excellent tool for your service. You don’t requirement to employ a developer. It’s extremely simple to use the drag-and-drop page maker, even for non-techies like me.

Unbounce offers a range of landing page templates and conversion-focused features such as sticky bars and popups.

Unbounce’s A/B split-testing feature is one of its greatest benefits. This tool allows you to create numerous landing pages and test different elements. Unbounce will continue to gather data over time so that you can see which elements lead to greater conversions.

Pros & Cons of Unbounce

There will be disadvantages and good points, similar to any other marketing software tool. Unbounce is no exception.

Let’s take a more detailed take a look at Unbounce’s benefits and drawbacks.

Unbounce Pros

  • Online marketers can increase their return on investments (ROI), with extremely adjustable dynamic text replacement
  • Drag and drop editor allows users to produce landing pages quickly and easily with no design experience
  • Smart Traffic removes the uncertainty associated with testing various variations
  • A/B testing can be easy and boost conversion rates

Unbounce Cons

  • For a standalone product, it is expensive
  • It is not advised for site development however does include some tools that can be utilized to create basic pages
  • It is a high knowing curve. Support is not available 24/5

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Unbounce Features

Unbounce is mainly used to produce landing pages. It likewise provides a variety of other features, including a landing page creator. These consist of sticky bars, pop-ups and A/B testing.

We’ll now take a better look at these features.

Related Article: how to convert unbounce to world press

Unbounce’s Highlight – The Landing Page Builder

Unbounce’s drag and drop landing page builder makes it simple to create landing pages without needing to write any code. This tool permits you to quickly create landing pages using templates or develop your own.

You can select from over 100 templates to get you started. After you are done developing, you can quickly replicate or modify pages so they can be recycled across several campaigns. You can likewise tailor each element down to the pixel without limitation.

UnBounce landing page builder

A/B Testing

The first step in A/B testing with UnBounce is to create a split test. Split testing is a procedure where you produce two versions of a page, one with one copy and the other with a different copy. You split the assets 50/50.

As soon as you have two various variations, you can use the split tests to see which one converts better. Then, you can see which version of the page drives more conversions. Compare the 2 variations of the page. The second version ought to be more effective if the split test shows a greater number of signups. If the split test doesn \’t transform, move the original version to the other variation.

As soon as you have your split test results, you can assess which version is carrying out better. It allows you to test various versions of a landing page to discover which one converts much better. You can even run a test versus an existing page and see which one creates the most conversions.

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Smart Traffic

This is my preferred Unbounce feature. I like being in control of how visitors come to my website.

Smart Traffic allows you to choose where your visitors originate from. You could, for instance, direct traffic from Facebook Ads to an e-mail optin kind.

You can also utilize Google Adwords for direct traffic to your homepage. You may prefer to send out traffic by means of social networks platforms like Instagram or Twitter. Whatever your choice, you can track who came through these channels and measure their impact.

Sticky Bars & Popups

Unbounce features its own pop-up builder and bar builder, in addition to the primary landing page feature. These tools make it easy to rapidly produce pop-ups.

Popups can be utilized in lots of ways. You can create a full-screen popup with exit intent.

Popups can be configured to appear on the leading or side of the site, or slide in from the sides. The popup can be activated in many other ways than exit intent. You can likewise set the trigger based on time spent on the website or how far the individual scrolls down to the page.

Mobile view

Dynamic Text Replacement

Dynamic text replacement allows you to customize the copy of your landing pages according to the keywords individuals utilize in order to find your website. You can likewise modify the copy of your ads according to the keywords individuals type into Google.

This will permit you to tailor your landing pages and ads to each user, increasing conversions.

Dynamic Text Replacement also supplies analytics that show how different versions perform. You’ll be able to see if altering something had a negative or favorable effect.

Unbounce Analytics

Unbounce gives you insights into the efficiency of your landing pages and how your A/B testing are carrying out. Integrating Unbounce with Google Analytics will permit you to get the most from this tool. You can then draw in extra data and drill down to the results.

https://www.youtube.com/watch?v=txSQiFMBNcI


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Faster Landing Pages

Unbounce was among the very first to embrace AMP (Accelerated Mobile Pages) as a landing page builder.

These pages have been specially optimized to load faster on mobile phones, minimizing load times by approximately one second.

Unbounce has gone to excellent lengths to guarantee that their pages load faster. The factors are twofold:

Google now focuses on making sure web pages are mobile-friendly and load rapidly for mobile users. More than 60% of web users access the internet via mobile phones.

Studies reveal that pages loaded faster cause greater conversions. One research study showed that conversions visit 7% for every single one second of loading time.

If you’re running a WordPress website then you’ll require to depend on an AMP plugin if you want to accomplish similar page speeds. UnBounce’s pages are far exceptional and will load faster and more effectively.

Unbounce pages

Unbounce Form Builder

The form builder is another useful feature of the Unbounce marketing software. This is a feature that you wear’t need to utilize any third-party tool. It is easy to create forms from your Unbounce control panel.

There are no limitations on the type of fields that you can add. You are restricted just by the variety of rows in each field. These limits aren’t fast and always hard guidelines. Unbounce support can assist you get beyond these limitations.

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Unbounce Rates

Unbounce provides four plans that can be used to help businesses of any size. These plans are particularly customized to the specific needs of numerous kinds of services.

Launch Plan – $72 per Month

This plan is ideal for small businesses that expect to convert as much as 500 visitors monthly and receive 20,000 visits.

The Optimize plan – $120 per Month

This plan is suitable for medium-sized companies that expect 500 to 1,000 conversions, 30,000 to 66,000 visits each month on one of the linked domains.

The Accelerate Plan – $200 each month

This plan is created for large services that anticipate to convert in between 2,000 and 3,000 visitors monthly on seven related domains.

The Scale plan – $300 each month

This plan is created for big plans and can be utilized to meet various business requirements. They vary in their conversion and go to limits and the optimum variety of domains that can link.

Man presenting

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Unbounce Alternatives

Let’s now compare Unbounce to a few of its rivals.

Unbounce vs. ClickFunnels

  1. Although both tools have comparable features, they approach them from different angles. Both tools offer drag-and-drop functionality. Nevertheless, Unbounce can just be utilized to develop landing pages ClickFunnels lets you build sales funnels and landing pages.|Both tools have comparable features, they approach them from various angles. ClickFunnels lets you develop sales funnels and landing pages.}
  2. Unbounce’s interface and UX design are better. It is simpler to use and looks cleaner than Clickfunnels’ user interface.
  3. Unbounce permits several domain connections, while Clickfunnels allows only 3 domains to be connected on their starter plan and 20 on their Platinum plan.
  4. Unbounce loads faster pages.
  5. ClickFunnels is more costly than Unbounce

Unbounce vs. LeadPages

  1. Unbounce uses more versatility in structure landing page templates.
  2. UnBounce’s prices structure is easy to comprehend, making it both perfect for advanced marketers and newbies.
  3. UnBounce offers exceptional customer service via phone or live chat.
  4. LeadPages is more budget-friendly if you are looking to start an online business.

InstaPage vs. Unbounce

  1. Unbounces Landing page Builder transcends to Instapages. Instapage requires that users download extra plugins in order to produce landing pages.
  2. Unboundless is cheaper than InstaPage. If you are comfortable utilizing Unbounced, we advise InstaPage.
  3. Unboundless doesn’t permit you to alter colors as InstaPage does.

Last Thoughts

Unbounce deserves checking out. This tool is simple and powerful adequate to produce spectacular landing pages without any programming abilities.

ClickFunnels is a fantastic option if you are searching for something that will please your clients, even ecommerce capabilities.

Unbounce, nevertheless, is the best option if landing pages are your main top priority.

If you are ready to get started, get a 14-day free trial of Unbounce. Marketo Unbounce Integration

GET 20% OFF UNBOUNCE HERE >>

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