Including Video On A Landing Page Can Increase Conversion By 80% In Unbounce – Pros & Cons

Last Updated on August 27, 2019

Have you been searching for a landing page builder that is simple to use and has all the features you need? Including Video On A Landing Page Can Increase Conversion By 80% In Unbounce

If so, then UnBounce might be your best option.

It’s not simply a landing page builder either – it also has marketing automation software that will help you increase conversions on your site!

But, does UnBounce have the very best conversion features to assist you improve your sales?

Let’s find out.

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What can you do with Unbounce? Including Video On A Landing Page Can Increase Conversion By 80% In Unbounce

Unbounce permits services to produce spectacular, functional landing pages using one platform. Unbounce is concentrated on increasing your conversion rate, as visitors can be transformed into leads or clients.

Unbounce is a terrific tool for your organization. You put on’t need to work with a developer. It’s very easy to utilize the drag-and-drop page maker, even for non-techies like me.

Unbounce uses a variety of landing page templates and conversion-focused features such as sticky bars and popups.

Unbounce’s A/B split-testing feature is one of its biggest advantages. This tool allows you to produce numerous landing pages and test various elements. Unbounce will continue to collect data with time so that you can see which elements cause higher conversions.

Pros & Cons of Unbounce

There will be drawbacks and assets, similar to any other marketing software tool. Unbounce is no exception.

Let’s take a better look at Unbounce’s cons and pros.

Unbounce Pros

  • Online marketers can increase their return on investments (ROI), with highly personalized dynamic text replacement
  • Drag and drop editor allows users to produce landing pages rapidly and easily without any design experience
  • Smart Traffic gets rid of the guesswork associated with testing different versions
  • A/B testing can be easy and boost conversion rates

Unbounce Cons

  • For a standalone item, it is pricey
  • It is not suggested for website development however does include some tools that can be utilized to develop basic pages
  • It is a steep learning curve. Support is not available 24/5

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Unbounce Features

Unbounce is mainly utilized to produce landing pages. It likewise supplies a variety of other features, including a landing page creator. These include sticky bars, pop-ups and A/B testing.

We’ll now take a better take a look at these features.

Related Article: unbounce codes

Unbounce’s Main Feature – The Landing Page Builder

Unbounce’s drag and drop landing page builder makes it simple to create landing pages without having to compose any code. This tool enables you to quickly produce landing pages utilizing templates or develop your own.

You can pick from over 100 templates to get you began. After you are done developing, you can quickly duplicate or edit pages so they can be recycled across numerous projects. You can also customize each element down to the pixel without restriction.

UnBounce landing page builder

A/B Testing

The very first action in A/B testing with UnBounce is to develop a split test. Split testing is a procedure where you develop two versions of a page, one with one copy and the other with a different copy. You split the assets 50/50.

Once you have two different variations, you can use the split tests to see which one converts much better. If the split test doesn \’t transform, move the initial version to the other variation.

Once you have your split test results, you can evaluate which version is performing better. You can compare the results of each variation against the control. When analyzing the data, you can determine which version is providing the greatest conversions. A/B testing assists you decide which page is more effective. It enables you to test various versions of a landing page to discover which one converts much better. You can even run a test versus an existing page and see which one produces the most conversions.

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Smart Traffic

This is my favorite Unbounce feature. I like being in control of how visitors arrive at my website.

Smart Traffic permits you to pick where your visitors originate from. You could, for example, direct traffic from Facebook Ads to an e-mail optin form.

You can also utilize Google Adwords for direct traffic to your homepage. You may choose to send traffic via social media platforms like Instagram or Twitter. Whatever your choice, you can track who came through these channels and measure their effect.

Sticky Bars & Popups

Unbounce includes its own pop-up builder and bar builder, in addition to the main landing page feature. These tools make it simple to rapidly create pop-ups.

Popups can be utilized in many methods. You can develop a full-screen popup with exit intent. The popup will be displayed when the visitor navigates towards the back button, suggesting that they are about leave your website. This popup represents our last effort to catch an email address, or sell a product.

Popups can be configured to appear on the leading or side of the site, or slide in from the sides. The popup can be activated in numerous other ways than exit intent. You can also set the trigger based on time spent on the site or how far the person scrolls down to the page.

Mobile view

Dynamic Text Replacement

Dynamic text replacement permits you to customize the copy of your landing pages according to the keywords individuals utilize in order to discover your site. You can likewise modify the copy of your ads according to the keywords people type into Google.

This will enable you to customize your landing pages and ads to each user, increasing conversions.

Dynamic Text Replacement likewise supplies analytics that demonstrate how different variations perform. You’ll have the ability to see if changing something had a favorable or unfavorable result.

Unbounce Analytics

Unbounce offers you insights into the performance of your landing pages and how your A/B testing are carrying out. Incorporating Unbounce with Google Analytics will allow you to get the most from this tool. You can then pull in additional data and drill down to the results.

https://www.youtube.com/watch?v=13m9p–RbYE


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Faster Landing Pages

Unbounce was among the very first to adopt AMP (Accelerated Mobile Pages) as a landing page builder.

These pages have actually been specifically enhanced to load faster on mobile phones, minimizing load times by an average of one second.

Unbounce has actually gone to fantastic lengths to guarantee that their pages load faster. The reasons are twofold:

Google now concentrates on ensuring web pages are mobile-friendly and load rapidly for mobile users. More than 60% of internet users access the internet via mobile phones.

Research studies show that pages filled faster lead to higher conversions. One research study showed that conversions visit 7% for every one second of loading time.

If you’re running a WordPress website then you’ll require to rely on an AMP plugin if you want to achieve similar page speeds. However, UnBounce’s pages are far remarkable and will load faster and more effectively.

Unbounce pages

Unbounce Type Builder

The form builder is another useful feature of the Unbounce marketing software. This is a feature that you don’t need to utilize any third-party tool. It is easy to develop forms from your Unbounce dashboard.

There are no constraints on the type of fields that you can add. Unbounce support can assist you get beyond these limitations.

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Unbounce Pricing

Unbounce uses four strategies that can be used to assist businesses of any size. These strategies are particularly customized to the specific needs of various kinds of services.

Launch Plan – $72 monthly

This plan is perfect for small companies that anticipate to convert approximately 500 visitors per month and receive 20,000 visits.

The Optimize plan – $120 each month

This plan is suitable for medium-sized business that expect 500 to 1,000 conversions, 30,000 to 66,000 visits monthly on among the connected domains.

The Accelerate Plan – $200 each month

This plan is created for large businesses that expect to convert between 2,000 and 3,000 visitors per month on 7 related domains.

The Scale plan – $300 per month

This plan is designed for large plans and can be used to meet various organization needs. They vary in their conversion and visit limits and the optimum number of domains that can connect.

Man presenting

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Unbounce Alternatives

Let’s now compare Unbounce to some of its rivals.

Unbounce vs. ClickFunnels

  1. Although both tools have comparable features, they approach them from various angles. Both tools use drag-and-drop performance. Nevertheless, Unbounce can only be utilized to create landing pages ClickFunnels lets you build sales funnels and landing pages.|Both tools have similar features, they approach them from various angles. ClickFunnels lets you construct sales funnels and landing pages.}
  2. Unbounce’s user interface and UX design are better. It is much easier to use and looks cleaner than Clickfunnels’ user interface.
  3. Unbounce allows numerous domain connections, while Clickfunnels allows just 3 domains to be connected on their starter plan and 20 on their Platinum plan.
  4. Unbounce loads faster pages.
  5. ClickFunnels is more costly than Unbounce

Unbounce vs. LeadPages

  1. Unbounce provides more flexibility in building landing page templates.
  2. UnBounce’s rates structure is easy to comprehend, making it both ideal for advanced marketers and newbies.
  3. UnBounce uses outstanding customer service via phone or live chat.
  4. LeadPages is more cost effective if you are seeking to start an online business.

InstaPage vs. Unbounce

  1. Unbounces Landing page Builder transcends to Instapages. Instapage requires that users download extra plugins in order to develop landing pages.
  2. Unboundless is cheaper than InstaPage. If you are comfortable using Unbounced, we advise InstaPage.
  3. Unboundless doesn’t allow you to change colors as InstaPage does.

Last Thoughts

Unbounce is worth having a look at. This tool is basic and powerful adequate to create stunning landing pages with no programming skills.

ClickFunnels is an excellent option if you are looking for something that will satisfy your consumers, even ecommerce abilities.

Unbounce, however, is the very best choice if landing pages are your primary top priority.

If you are prepared to get started, get a 14-day free trial of Unbounce. Including Video On A Landing Page Can Increase Conversion By 80% In Unbounce

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