Ab Test Landing Pages Unbounce – Pros & Cons

Last Updated on May 18, 2020

Have you been looking for a landing page builder that is easy to utilize and has all the features you require? Ab Test Landing Pages Unbounce

UnBounce might be your best bet if so.

It’s not just a landing page builder either – it also has marketing automation software that will help you increase conversions on your site!

But, does UnBounce have the very best conversion features to help you increase your sales?

Let’s learn.

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What can you do with Unbounce? Ab Test Landing Pages Unbounce

Unbounce enables companies to produce stunning, practical landing pages using one platform. Unbounce is concentrated on increasing your conversion rate, as visitors can be converted into leads or consumers.

Unbounce is a terrific tool for your service. You don’t need to work with a developer. It’s very easy to use the drag-and-drop page maker, even for non-techies like me.

Unbounce provides a range of landing page templates and conversion-focused features such as sticky bars and popups.

Unbounce’s A/B split-testing feature is one of its biggest advantages. This tool allows you to create numerous landing pages and test various elements. Unbounce will continue to collect data over time so that you can see which elements lead to greater conversions.

UnBounce Pros & Cons

There will be drawbacks and assets, similar to any other marketing software tool. Unbounce is no exception.

Let’s take a closer look at Unbounce’s benefits and drawbacks.

Unbounce Pros

  • Online marketers can increase their return on investments (ROI), with extremely personalized dynamic text replacement
  • Drag and drop editor enables users to develop landing pages quickly and quickly without any design experience
  • Smart Traffic gets rid of the uncertainty involved in testing different variations
  • A/B testing can be easy and boost conversion rates

Unbounce Cons

  • For a standalone product, it is expensive
  • It is not suggested for website production however does consist of some tools that can be used to develop basic pages
  • It is a high learning curve. Support is not available 24/5

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Unbounce Features

Unbounce is mainly utilized to produce landing pages. It also supplies a range of other features, consisting of a landing page creator. These consist of sticky bars, pop-ups and A/B testing.

We’ll now take a more detailed take a look at these features.

Related Article: what i turn mobile off on unbounce

Unbounce’s Main Feature – The Landing Page Builder

Unbounce’s drag and drop landing page builder makes it easy to develop landing pages without having to write any code. This tool permits you to quickly create landing pages utilizing templates or develop your own.

You can choose from over 100 templates to get you began. After you are done creating, you can quickly replicate or modify pages so they can be recycled across numerous campaigns. You can likewise personalize each element down to the pixel without constraint.

UnBounce landing page builder

A/B Testing

The very first step in A/B testing with UnBounce is to create a split test. Split testing is a process where you develop two versions of a page, one with one copy and the other with a various copy. You split the assets 50/50.

You can use the split tests to see which one converts much better when you have two various variations. Then, you can see which version of the page drives more conversions. Compare the two variations of the page. The 2nd version needs to be more efficient if the split test reveals a greater number of signups. If the split test doesn \’t transform, move the original version to the other variation.

Once you have your split test results, you can assess which version is carrying out much better. It permits you to test different versions of a landing page to find which one converts much better. You can even run a test versus an existing page and see which one generates the most conversions.

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Smart Traffic

This is my preferred Unbounce feature. I like being in control of how visitors reach my website.

Smart Traffic enables you to pick where your visitors originate from. You could, for instance, direct traffic from Facebook Ads to an e-mail optin form.

You can also use Google Adwords for direct traffic to your homepage. You might prefer to send traffic via social networks platforms like Instagram or Twitter. Whatever your option, you can track who came through these channels and determine their effect.

Sticky Bars & Popups

Unbounce comes with its own pop-up builder and bar builder, in addition to the main landing page feature. These tools make it easy to quickly create pop-ups.

Popups can be used in lots of ways. You can create a full-screen popup with exit intent.

Popups can be set up to appear on the leading or side of the site, or slide in from the sides. The popup can be triggered in many other ways than exit intent. You can also set the trigger based upon time invested in the website or how far the person scrolls down to the page.

Mobile view

Dynamic Text Replacement

Dynamic text replacement permits you to modify the copy of your landing pages according to the keywords people utilize in order to discover your website. You can likewise customize the copy of your ads according to the keywords people type into Google.

This will allow you to tailor your landing pages and ads to each user, increasing conversions.

Dynamic Text Replacement also offers analytics that demonstrate how different variations carry out. You’ll have the ability to see if altering something had a favorable or unfavorable impact.

Unbounce Analytics

Unbounce gives you insights into the efficiency of your landing pages and how your A/B testing are performing. Incorporating Unbounce with Google Analytics will permit you to get the most from this tool. You can then draw in additional information and drill down to the results.


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Faster Landing Pages

Unbounce was amongst the first to embrace AMP (Accelerated Mobile Pages) as a landing page builder.

These pages have been specially enhanced to load faster on mobile devices, lowering load times by approximately one second.

Unbounce has actually gone to great lengths to make sure that their pages load faster. The reasons are twofold:

Google now concentrates on making certain websites are mobile-friendly and load rapidly for mobile users. More than 60% of internet users access the internet via mobile phones.

Studies show that pages filled faster result in higher conversions. One research study showed that conversions visit 7% for each one second of loading time.

If you’re running a WordPress site then you’ll need to rely on an AMP plugin if you wish to accomplish similar page speeds. However, UnBounce’s pages are far exceptional and will load faster and more effectively.

Unbounce pages

Unbounce Form Builder

The kind builder is another beneficial feature of the Unbounce marketing software. This is a feature that you don’t requirement to use any third-party tool. It is easy to produce kinds from your Unbounce dashboard.

There are no limitations on the type of fields that you can include. You are restricted only by the number of rows in each field. These limitations aren’t necessarily set rules. Unbounce support can assist you get beyond these constraints.

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Unbounce Pricing

Unbounce offers four plans that can be used to help organizations of any size. These plans are specifically tailored to the specific requirements of numerous types of organizations.

Launch Plan – $72 monthly

This plan is perfect for small companies that anticipate to convert as much as 500 visitors monthly and get 20,000 visits.

The Optimize plan – $120 each month

This plan is suitable for medium-sized business that anticipate 500 to 1,000 conversions, 30,000 to 66,000 visits monthly on one of the connected domains.

The Accelerate Plan – $200 monthly

This plan is developed for big services that anticipate to convert in between 2,000 and 3,000 visitors each month on seven associated domains.

The Scale plan – $300 monthly

This plan is created for large strategies and can be utilized to fulfill various company requirements. They vary in their conversion and visit limits and the maximum number of domains that can connect.

Man presenting

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Unbounce Alternatives

Let’s now compare Unbounce to some of its rivals.

Unbounce vs. ClickFunnels

  1. Both tools have similar features, they approach them from various angles. Both tools provide drag-and-drop functionality. Unbounce can just be used to produce landing pages ClickFunnels lets you construct sales funnels and landing pages.|Both tools have comparable features, they approach them from various angles. ClickFunnels lets you build sales funnels and landing pages.}
  2. Unbounce’s interface and UX design are much better. It is much easier to utilize and looks cleaner than Clickfunnels’ user interface.
  3. Unbounce permits numerous domain connections, while Clickfunnels allows just 3 domains to be connected on their starter plan and 20 on their Platinum plan.
  4. Unbounce loads faster pages.
  5. ClickFunnels is more pricey than Unbounce

Unbounce vs. LeadPages

  1. Unbounce uses more flexibility in structure landing page templates.
  2. UnBounce’s rates structure is easy to comprehend, making it both ideal for innovative online marketers and beginners.
  3. UnBounce provides exceptional customer support via phone or live chat.
  4. If you are looking to start an online company, LeadPages is more budget friendly.

InstaPage vs. Unbounce

  1. Unbounces Landing page Builder is superior to Instapages. Instapage needs that users download extra plugins in order to create landing pages.
  2. Unboundless is more affordable than InstaPage. We recommend InstaPage if you are comfortable utilizing Unbounced.
  3. Unboundless doesn’t permit you to alter colors as InstaPage does.

Last Thoughts

Unbounce is worth taking a look at. This tool is powerful and easy enough to produce sensational landing pages with no programming abilities.

ClickFunnels is a great option if you are trying to find something that will please your consumers, even ecommerce abilities.

Unbounce, however, is the very best choice if landing pages are your main concern.

If you are all set to get started, get a 14-day free trial of Unbounce. Ab Test Landing Pages Unbounce

GET 20% OFF UNBOUNCE HERE >>

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