Leverages LCoS™ Gen II Microdisplay Technology to Develop And Manufacture Rear-Projection, High-Definition Televisions

TEMPE, Ariz., NOVEMBER 11 /PRNewswire-FirstCall/ – Brillian Corporation (Nasdaq: BRLC) today announced that it has entered the 720p and 1080p high-definition television (HDTV) product market. Having developed its first 720p rear-projection HDTV platform in the third quarter of 2003, the company is now offering its liquid-crystal-on-silicon (LCoS™) Gen II microdisplay-based digital television to brand-name original equipment manufacturers (OEMs), who will be offered an opportunity to rebrand Brillian's digital televisions and offer customized systems as part of their large-area display portfolios. Brillian's microdisplay-based televisions offer outstanding product performance and breakthrough image quality that sets a new standard for HDTV price/performance.

As the industry's first and only provider of LCoS™ Gen II technology, Brillian is leveraging its proprietary and patented technologies, its systems integration expertise, and supplier relationships to offer complete 720p and 1080p HDTV systems in the over 50-inch diagonal screen size.

"We're offering a unique value proposition: a large-screen television with breakthrough image quality so realistic it's nearly photographic – at an incredible price/performance level for the HDTV market," said Rainer Kuhn, Senior Director of Sales and Marketing for Brillian. "To win in this market, we have to continue to offer higher-performance solutions than our competition. That's why we're offering complete high-end, rear-projection HDTVs and why we're so committed to pushing our already sizable technology and systems integration edge closer to the consumer. By managing the entire image delivery system, we can ensure that each component is optimized to our new technology and that no compromises are made in delivering the absolute best possible image on the screen. In addition, because of the speed and ease with which our technology can be scaled to higher resolutions, it is the most attractive technology platform for enabling the next generation of high-definition television and computing video products. As a result, we believe Brillian will play a key role in the further transformation of television moving forward."

HDTV PRODUCT STRATEGY
Brillian intends to sell its 720p and 1080p televisions exclusively to brand-name OEMs and retailers, which may carry turnkey HDTV sets or integrate the base TV-chassis with customized or complementary features. These customers will then market the televisions through their distribution channels. Brillian expects its LCoS™ Gen II-based HDTV products to be available via a variety of retail channels in North America in 2004.

Brillian is internally developing or sourcing all of the key components necessary for its HDTVs. It will design and manufacture the LCoS™ Gen II microdisplays; partner with light engine designers and integrators; design and/or purchase all of the necessary components; and develop strategic manufacturing partners for final assembly. By offering a total system solution, rather than simply selling components, Brillian believes its high-end HDTVs can enter the consumer market more rapidly and at attractive price/performance levels – offering development flexibility to its OEM customers.

TECHNOLOGY DIFFERENTATION
Brillian's LCoS™ Gen II technology delivers extraordinary picture quality – with contrast ratios as high as 2500:1 for very bright images (compared with the typical 600:1 or less for other products). It also features high pixel fill factors (greater than 93%) for smooth, eye-catching imagery; fast response times (less than 10 milliseconds) for excellent video reproduction without motion or digital artifacts; and the ability to easily scale to high resolutions to meet increasingly higher-definition broadcast standards, all with the high reliability demanded in consumer applications.

As a result, Brillian's televisions offer crystal-clear, detailed images. There is no pixelation or "screen-door" effect found in some other microdisplay technologies. Also, there is no "rainbow" effect that some consumers find troubling. With a color palette of 500 million colors, Brillian's complete television systems feature rich, saturated colors for vivid imagery. In addition, the technology can scale to very large screen sizes without the weight and bulk associated with projection CRT.

According to Kuhn, "With our technology leadership, we believe our OEM customers can acquire premium, high-performance, large-format (50-inch and above) HDTVs that will differentiate their products in the marketplace from the older trailing-edge technologies."

HDTV FORUM 2003
Brillian's President and Chief Executive Officer Vincent F. Sollitto, Jr. will be speaking on the topic of "LCoS™ Technology: Fulfilling the Promise" at the HDTV Forum 2003: Enabling HDTV from the Factory to the Home, being held in Marina Del Rey, Calif. on November 12-13, 2003.

ADDITIONAL INFORMATION ON BRILLIAN'S HDTV PRODUCTS
Specifications for products are available to OEMs or retailers. Brillian has also published a new white paper that details the LCoS™ Gen II technology and market opportunity. Interested companies should contact Rainer Kuhn, Senior Director of Sales and Marketing at 720-406-8400 ext. 40 or by e-mail Rainer.Kuhn@BrillianCorp.com .

In addition to selling complete system solutions, Brillian offers microdisplay panels, ICs and optical subsystems to select OEMs for integration into their internally developed products.

ABOUT BRILLIAN CORPORATION
Brillian Corporation (Nasdaq: BRLC) develops and manufactures rear-projection HDTVs targeted at brand-name OEMs looking for breakthrough performance and image quality that sets a benchmark in HDTV price/performance. The company is the first and only provider of LCoS™ Gen II technology used in these products. In addition to its turnkey televisions, Brillian also offers a complete line of LCoS™ microdisplay products and subsystems that developers integrate into proprietary HDTV products, multimedia projectors, and near-to-eye products such as monocular and binocular headsets. Brillian's LCoS™ Gen I and LCoS™ Gen II microdisplay technologies address the market demand for a high-performance display solution with high image fidelity, high-resolution scalability, and high-contrast ratios. www.brilliancorp.com

LCoS and Brillian are trademarks or registered trademarks of Brillian Corporation. All other trademarks are the property of their respective owners.

SOURCE
Brillian Corporation
-0- 11/11/2003

CONTACT
Rainer Kuhn, Sr. Director, Sales and Marketing of Brillian
Corporation, +1-720-406-8400, ext. 40, Rainer.Kuhn@BrillianCorp.com; or
Jocelyn Hunter of Financial Relations Board, +1-415-248-3433,
jhunter@financialrelationsboard.com, for Brillian Corporation/
/Web site: http://www.brilliancorp.com /
(BRLC)

CO: Brillian Corporation
ST: Arizona
IN: CPR CSE TVN HOU REA
SU: PDT TDS

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"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Brillian Corporation's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.