Have you started a new online business? Would you like to gather leads and nurture them until they become paying customers? Well, it is important that you first understand how to drive traffic to your sales funnel.
A sales funnel is a tool that online marketers use to assess where prospective customers are in the buying process with the aim of turning them into loyal customers.
A sales funnel has various stages, which include awareness, interest, decision-making and action. These stages reflect the customer’s process from when a potential customer discovers your product or service, researches it, makes a decision which product or service they want, to finally making a purchase.
Each stage of the sales funnel has leads, and there are various ways of nurturing them. In this article, we are going to focus on how to drive traffic to your sales funnel by creating awareness.
Strategies for Driving Traffic to Your Sales Funnel
The top of the sales funnel entails creating awareness. During this stage, you can use various marketing tools including social media, youtube, pay-per-click or paid ads.
The idea is to attract visitors to your website so they can eventually get into your sales funnel.
Social media has become increasingly popular among online businesses. Billions of people all over the world use social networks to engage with brands. What’s more, many people discover new products and services when using social media.
With that said, it is evident that social media is a great tool for creating brand awareness. Therefore, if you are not already taking advantage of social media, you are certainly missing out on the fastest, inexpensive, and most effective way of reaching out to populations across the globe.
You can increase awareness in social media by:
- Promoting a free lead magnet on your social media pages that directs people to your sales funnel
This is an effective way of not only driving traffic to your sales funnel, but also building an email list. You can create a valuable free digital product such as an ebook for your target audience.
You can promote the ebook to your social media followers and fans. An interesting ebook will certainly make your audience want to download it. They will want to go to your website and subscribe so that they can receive the ebook in their email accounts.
- Promoting blog posts on social media
You can also promote a blog post to your target audience. The blog post should be interesting enough to encourage your target audience to visit your site.
To ensure that these leads get to your sales funnel, it is important that you find a way to capture their emails using a free lead magnet.
- Social media groups
Another effective way of driving traffic to your website is by creating groups. The idea is to create groups that will capture the interest of your target audience.
You can facilitate discussions and target specific topics. In addition, you can also promote your free lead magnet and blog posts on the forums. This is a great strategy for growing your traffic and email list.
- Write attention grabbing headlines
Use enticing headlines that will encourage your target audience to click through to your website.
The above are just some of the strategies you can use to attract leads to your site. With a lot of nurturing, you can turn these leads into buying and loyal customers.
SEO helps to increase traffic and visibility for your website. It helps to increase visibility of your content in search engines. SEO is a useful tool for capturing the attention of prospective customers.
In addition, customers desire authenticity and reliability from their suppliers. Therefore, when you use SEO consistently, your target audience tends to become aware of your brand and what you do.
For instance, a blog post that captures your prospects’ interest may encourage them to click through to your website. While there, they may decide to check out your offers for products or services, as well as other blog posts.
Over time, your prospects will certainly feel more comfortable to make a purchasing decision.
Steps for increasing website traffic using SEO include:
Auditing your website. You check if it has relevant information, as well as whether it is secure.
- Optimizing your website
- Assessing your website’s performance
- Keyword research
- Blogging regularly
- Increasing backlinks
- Increasing social shares
YouTube is a great way of driving free organic traffic to your site. This is probably because Google likes YouTube videos. In addition, YouTube is the second largest search engine across the globe.
Therefore, if you want to create awareness for your brand, drive more traffic to your site and generate more leads, YouTube is the answer. To gain exposure, you need to create valuable tutorials and videos that add immense value to your target audience.
- If you are looking to create more brand awareness, the following types of videos will help:Brand videos talking about your online business and core values
- How to videos/educational videos
- Interview videos with influencers in your niche
Do not forget to link your content through your description section.
Do you have a budget for paid advertising? Paid advertising is a great way of piquing the interest of your prospects and driving traffic to your sales funnel.
Therefore, you can attract your target audience using paid promotions. You can launch social media ad campaigns and PPC campaigns to reach your preferred audience.
This strategy will not only increase traffic to your site, but also your conversion rate.
The possibilities of driving traffic to your sales funnel are certainly endless. The above are just some of the strategies you can use to attract potential customers.
These strategies will help to increase awareness for your business and online brand, and will eventually increase your sales.