4 Top Ways to Get People into Your Sales Funnel

Have you started a new online business? Would you like to gather leads and nurture them until they become paying customers? Well, it is important that you first understand how to drive traffic to your sales funnel.

A sales funnel is a tool that online marketers use to assess where prospective customers are in the buying process with the aim of turning them into loyal customers.

A sales funnel has various stages, which include awareness, interest, decision-making and action. These stages reflect the customer’s process from when a potential customer discovers your product or service, researches it, makes a decision which product or service they want, to finally making a purchase.

Each stage of the sales funnel has leads, and there are various ways of nurturing them. In this article, we are going to focus on how to drive traffic to your sales funnel by creating awareness.

Strategies for Driving Traffic to Your Sales Funnel

The top of the sales funnel entails creating awareness. During this stage, you can use various marketing tools including social media, youtube, pay-per-click or paid ads.
The idea is to attract visitors to your website so they can eventually get into your sales funnel.

Social Media

Social media has become increasingly popular among online businesses. Billions of people all over the world use social networks to engage with brands. What’s more, many people discover new products and services when using social media.

With that said, it is evident that social media is a great tool for creating brand awareness. Therefore, if you are not already taking advantage of social media, you are certainly missing out on the fastest, inexpensive, and most effective way of reaching out to populations across the globe.

You can increase awareness in social media by:

  • Promoting a free lead magnet on your social media pages that directs people to your sales funnel

This is an effective way of not only driving traffic to your sales funnel, but also building an email list. You can create a valuable free digital product such as an ebook for your target audience.

You can promote the ebook to your social media followers and fans. An interesting ebook will certainly make your audience want to download it. They will want to go to your website and subscribe so that they can receive the ebook in their email accounts.

  • Promoting blog posts on social media

You can also promote a blog post to your target audience. The blog post should be interesting enough to encourage your target audience to visit your site.
To ensure that these leads get to your sales funnel, it is important that you find a way to capture their emails using a free lead magnet.

  • Social media groups

Another effective way of driving traffic to your website is by creating groups. The idea is to create groups that will capture the interest of your target audience.

You can facilitate discussions and target specific topics. In addition, you can also promote your free lead magnet and blog posts on the forums. This is a great strategy for growing your traffic and email list.

  • Write attention grabbing headlines

Use enticing headlines that will encourage your target audience to click through to your website.
The above are just some of the strategies you can use to attract leads to your site. With a lot of nurturing, you can turn these leads into buying and loyal customers.


SEO helps to increase traffic and visibility for your website. It helps to increase visibility of your content in search engines. SEO is a useful tool for capturing the attention of prospective customers.

In addition, customers desire authenticity and reliability from their suppliers. Therefore, when you use SEO consistently, your target audience tends to become aware of your brand and what you do.

For instance, a blog post that captures your prospects’ interest may encourage them to click through to your website. While there, they may decide to check out your offers for products or services, as well as other blog posts.

Over time, your prospects will certainly feel more comfortable to make a purchasing decision.
Steps for increasing website traffic using SEO include:
Auditing your website. You check if it has relevant information, as well as whether it is secure.

  • Optimizing your website
  • Assessing your website’s performance
  • Keyword research
  • Blogging regularly
  • Increasing backlinks
  • Increasing social shares


YouTube is a great way of driving free organic traffic to your site. This is probably because Google likes YouTube videos. In addition, YouTube is the second largest search engine across the globe.

Therefore, if you want to create awareness for your brand, drive more traffic to your site and generate more leads, YouTube is the answer. To gain exposure, you need to create valuable tutorials and videos that add immense value to your target audience.

  • If you are looking to create more brand awareness, the following types of videos will help:Brand videos talking about your online business and core values
  • How to videos/educational videos
  • Interview videos with influencers in your niche
  • Documentaries

Do not forget to link your content through your description section.

Paid ads

Do you have a budget for paid advertising? Paid advertising is a great way of piquing the interest of your prospects and driving traffic to your sales funnel.
Therefore, you can attract your target audience using paid promotions. You can launch social media ad campaigns and PPC campaigns to reach your preferred audience.
This strategy will not only increase traffic to your site, but also your conversion rate.

Final Thoughts

The possibilities of driving traffic to your sales funnel are certainly endless. The above are just some of the strategies you can use to attract potential customers.
These strategies will help to increase awareness for your business and online brand, and will eventually increase your sales.

Website Vs Sales Funnels: Pros & Cons of Each

Do you have an online business? Would you like to increase your online visibility and grow your business at a faster pace?

Well, if you answered yes, the truth is that you need both a website and a sales funnel.

A website is important for your business because it gives you an online presence. It helps to ensure that potential customers find you on Google. On the other hand, if you want to generate leads, automate your marketing and increase sales, you need a sales funnel.

What is the Difference Between a Website and a Sales Funnel?

What is a website?

A website refers to a set of related web pages found under a single domain name. depending on the business, a website can consist of various pages including home page, about page, service page, contact page, just to mention, but a few.

Websites are created for various reasons. For instance, a website can be used to sell a product or service, blogging, article writing, among many other uses. A good website is one that is easy to navigate and user-friendly.

What are sales funnels?

A sales funnel is the step-by-step process your prospects go through from the initial contact until they become a buying customer. It portrays the sales process from the awareness stage to the action stage.

Advantages & Disadvantages of a Website

Ability to reach a wider audience

The first advantage of having a website for your business is its the ability to reach a wider audience. Billions of people from all over the world use the internet. What’s more, all these people are always looking for information, products or services.

So, with a website, you have the potential to reach online shoppers both locally and internationally. Internet shopping is on the rise and you will certainly grow and expand your business.

Accessible to many consumers

Without a website, business will not be visible on Google. Without a website, you are likely to lose potential customers because they are not aware your business exists.
So, having a website is critical because the name of your business, as well as your product or service, will appear on Google.

This can lead to someone landing on your website, particularly when you invest in Search Engine Optimization.

Builds credibility

A website that is designed well tends to instil confidence and build credibility. According to recent studies, at least 80% of consumers will Google a brand, product or service before making a purchasing decision.

Online customer reviews

There’s no greater way of building credibility than to have your happy customers talk about your brand, products or services. Testimonials from past consumers help to alleviate any fear that potential customers may have about your products and services. Reviews help to build trust among potential customers.

Showcase your work

A website gives you a platform to showcase your work and achievements. So, if you have received an award, appeared on a local daily or gained recognition in your locality for having great products or services, you can put up photos and videos so people can see what your business can do for them.

Makes engagement with target audience easy

A website allows you to respond to your visitor’s emails and comments promptly. In addition, you can use your blog section to inform people about your business.

You can also link all your social media sites directly to your website, which helps you to stay connected with all your consumers.

You’re able to interact and provide information to all your social media fans.

Disadvantages of Websites


The information on your website may be misleading, particularly if you do not update it regularly.

Crashes and uptime

Your website may go down. As a result, potential customers will not be able to find you nor purchase from you, which means that you will miss potential sales.

It may be difficult to reach your target audience

There are numerous websites on the internet. So, the high level of competition, particularly within your niche market can hinder you from reaching your target audience.

Advantages of A Sales Funnel

Below are some reasons why you need a sales funnel for your online business:

Increases conversion rate

People moving down your funnel may decrease. However, people who stay in the funnel are more likely and willing to make a buying decision.

So, a sales funnel helps to filter non-targeted people, which helps to ensure that only those who are willing to make a purchase stay.

In other words, a sales funnel allows you to maintain a lasting connection with prospective customers at every stage of the purchasing cycle.

Builds trust

A sales funnel allows you to build trust with prospective customers and nurture until they make a purchasing decision.

Increases the lifetime value of customers

A sales funnel allows you to upsell and retain your customers. You will be able to sell to them on a regular basis, unlike in other business models where customers buy only once and never return.

It converts email subscribers easily

Building your sales funnel with email marketing at the core allows you to take advantage of email’s efficiency of driving sales to your online business. In other words, a sales funnel will allow you to use email to convince and convert your leads.

Increases sales

A sales funnel allows you to have a landing page for your product or service. One of the ways that a landing page drives sales is that it can have a contact form for lead generation.

What’s more, you can outline how your product or service will be beneficial to your potential customers. A sales copy helps to not only anticipate common questions but also answer them.

Informs you about products and services that do not sell

A sales funnel lets you identify products or services that are not selling well. So, you are able to make adjustments on your plan, as well as products to improve them.

What’s more, you will be able to replace or remove those products.

Disadvantages of a Sales Funnel

Can’t do blogging

A website allows you to do blogging regarding your product, service or for a content marketing strategy. However, sales funnel cannot do that. Trying to blog on a sales funnel would turn your sales funnel into a traditional website.

Directs people to what they need most

A website allows you to offer your visitors access to unlimited information before they can make a buying decision. However, a sales funnel directs your potential customers through stages of the most commonly asked questions and most commonly needed information.

In other words, your audience only sees the information you want them to see. Therefore, your leads may not have access to any extra information they might need to make a buying decision. It is not easy to address unique problems on a sales funnel.

Potential customers have to go through a bunch of products before they get what they want

If a prospective client needs a specific product or service you offer, and it is probably buried down within your funnel, they will not know that you have that product. As a result, they will not be able to buy from you.

If you would like more info on this topic then check out the video below.

Final Thoughts

A website and sales funnel are both important to your business. I believe this article will help you decide whether a website or sales funnel is the best for your business.

Welcome to Brilliant Marketing Funnels

Hello and welcome to http://brilliancorp.com/. Kindly bear with us as this website is still under construction.

We intend to be your one-stop site for all you need to know about digital tools that you can use to grow your business including sales funnels. In the meantime, we have an insightful article for you below. We will appreciate if you spare some time to read it.

 Why Sales Funnels Are Necessary For Online Businesses

Most business owners are always looking for online marketing strategies that will not only generate leads, but also increase revenue. Well, if you’re looking for an effective marketing strategy that will convert people who have never heard about your business into paying customers, you need a sales funnel.

A sales funnel helps to ensure that your marketing and sales efforts are working together. As a result, it helps to put your potential customers in the right path.

With that said, this article will help you understand what a sales funnel is, and why it is important for your online business. Please keep reading.

What is a Sales Funnel?

A sales funnel is a representation of the journey your prospects go through before they become buyers. While you may promote or advertise your products or services to a large number of people, only a few of them are likely to provide their contact information.

In essence, just a few of them end up becoming leads and long-term clients. However, it is not the same story with a sales funnel. A sales funnel helps you to funnel you prospects down until they make a purchasing decision.

Having said that, let us now look at the various sales funnel stages.

Stages of a Sales Funnel

  • Awareness

At this stage, potential clients get to learn about your business for the first time. You can attract visitors to your online business through advertising, blog post, email, among other awareness strategies.

Regardless of how they hear about you, your goal is to make them aware that you exist. Eventually, they will move to the next stage.

  • Interest

The content of your advertisements, blog posts or emails needs to capture the interest of your potential clients. If you decide to use a lead magnet, your goal is to have them sign up for the free offer, which can be an ebook, webinar, or an exclusive report.

Signing up is a sign of interest, and it is critical that you nurture that interest.

  • Consideration

When you convert a potential client into a lead, you need to persuade them so that they can consider buying your product or service. You need to turn their interest into desire by using lead magnets such as free ebooks, webinars, videos, etcetera.

If your potential customers find your free ebook or webinar valuable, they are likely to consider your products or services. However, you need to nurture them through a series of emails to push them into action.

You can also increase the value of your lead magnet by offering your leads a little bit more.

  • Close

This stage entails putting effort to encourage your leads to close and become buyers or paying customers. For instance, you can direct their attention to positive reviews, a great product page, and a strong call-to-action.

Nurturing your leads throughout the sales process will certainly encourage them to purchase your product or service.

  • Delight

At this stage, you inspire your customers by providing them with quality products and services. The idea is to keep them happy so that they can refer more people to your business.

Top 5 Reasons Why You Need a Sales Funnel    

  • High conversion

A sales funnel will certainly make your online business more scalable. Not only will it help you nurture your website’s visitors into leads, but it will also turn them into paying customers.

  • It positions you as an expert

A good sales funnel not only makes you and your online business known, but it also helps clients view you as an expert in your specific niche. It makes potential clients view you as someone who has the ability to help them achieve their goals.

  • Builds trust

A sales funnel helps you to build trust with prospects. It enables you to nurture mutually valuable relationships, particularly when you offer your clients solutions to their problems.

  • It takes away the guessing

A sales funnel helps to reduce failure and risk, thus providing safety for your online business.

  • It automates your business

A sales funnel helps to automate your entire business process so it runs for 24 hours. This can help you triple your sales and profits.

Parting Shot!

Sales funnels are often referred to as the backbone of internet marketing or online businesses. Therefore, if you want to generate more sales and income for your online business, it is critical that you start using a sales funnel.

A sales funnel helps to give your prospective clients a clear path. It nurtures them from one end of your sales experience to the next until they eventually make a purchase.

In future articles I will also be sharing some effective methods to drive traffic into your sales funnels including Google and Facebook ads, creating YouTube videos, connecting with other influencers in your space and more.

Below is a video that breaks down everything for you on why you need a sales funnel.