8 Ways To Increase Your Facebook Page Engagement

Many people believe that for a Facebook page to be successful, all they need to do is to post content regularly and optimize it. However, it is important to note that your Facebook page will not be successful without engagement.

Engagement is critical due to various reasons. For instance, engaging posts increase visibility, maximize reach, and promote trust in your brand. Engaging posts can also increase interest in your Facebook page.

With that in mind, it is critical to have a Facebook engagement strategy. In this article, you are going to gain insights on how to increase engagement on Facebook. You will learn how to earn more clicks, comments, likes, and shares on your posts. Please keep reading.

Facebook Engagement Tactics for your Business Page

Pose a question

Posts with questions tend to get the most engagement. So, if you are looking for a simple and effective strategy for starting a conversation with your Facebook fans and followers, ask a question.

When you ask a question, you encourage your fans to share their thoughts. The trick of getting more responses is to ensure that your fans can relate to your question. Therefore, it is important that you understand your fans interests and needs.

Examples of questions you can ask include:

  • Events: Who is attending or who went to…
  • Tips: How do you…..
  • Specific: What is your favorite…

Post relevant images

Visuals are an essential component of a successful social media strategy. This is because posts with images perform better than text posts. According to Jeff Bullas, a social media strategist, Facebook posts with images receive a 37% increase in engagement.

Therefore, if you want to double your Facebook engagement, use images. With that said, it is important that you figure out the kind of images that have a high chance of resonating with your audience.

The images you use should be highly relevant, of high quality and colourful. You can use free tools like Adobe Spark and Canva to spice up your images.

Post when the majority of your fans are online

People use Facebook at different times. Some people use Facebook the entire day, others at night, while others may just log in on during specific hours. Therefore, sharing content randomly may not be an effective Facebook engagement strategy.

If you want to get loads of views, likes and maximize engagement, it is critical that you know the best times to publish on your Facebook page. With that said, the best times to post on Facebook are morning to mid-afternoon hours, or mid-week especially on a day like Wednesday.

Lunch breaks are also peak times. People also tend to use Facebook more on weekends. So, you can plan to post on Sundays and Saturdays.

Anticipate and Meet the Needs of Your Fans With Content

The best way to receive comments, likes and shares is to post valuable content for your audience. Posting helpful and timely information is also a great way of encouraging your followers to purchase from your business.

With that said, it is important that you know and understands your target audience so that you can share the information they want and value.
In addition, it is also possible to generate loads of engagement by sharing content from other influential people.

Use Facebook Live Consistently

Facebook lives are increasingly becoming popular. They are being accepted by brands and consumers, and they can have great results when used effectively. Facebook lives are a great way of engaging with your audience on a regular basis. They enable you to share relevant stories with your audience and maximize brand awareness in real-time.

It is important to note that Facebook live Videos outperform pre-recorded videos. They get six times more engagement than regular video posts. In addition, Facebook live video has 10 times more reach than other types of content on Facebook.

With that said, if you want a higher rate of engagement with real-time reactions, comments, and shares, start using live videos to interact with your audience. If you do not have a video camera, you can always start live recording with your phone.

Include a Call-to-Action button

It is important to have call-to-action buttons for your Facebook posts. Call to action is a great way of eliciting the desired response from your target audience.

So, if you want your audience to click, view, share, like, RSVP, or opt-in, you need to tell them to do exactly that using a call-to-action.

Apart from increasing engagement, your EdgeRank can also increase when your audience click, view, share and like your content.

Respond to your fans

It is important to reply to all the comments on your posts. Responding to comments will encourage your fans to engage with you. So, if you do not have time to respond, you can have someone do the work for you.

A simple comment is better than ignoring your fans. For customer-related issues, you can direct your customers to your customer care representative. Remember to follow-up with your customers and find out if their expectations were met.

Train, Inform, Entertain, and Inspire

Your Facebook users want to engage with information that will put a smile on their faces. They also want content that will stimulate their minds or change their lives.
So, do not forget to impart valuable knowledge to your audience. Remember to give them a good laugh in the process.

Final Thoughts

Facebook engagement is critical because it can expand your organic reach. What’s more, people spend many hours on Facebook every day. Therefore, if you are not capturing their attention, they are probably engaging with your competitor’s business or brand instead of yours.

This article has discussed Facebook page engagement tactics that you can use to promote your page and create awareness for the products and services that you offer.

With that said, it is worth adding them to your marketing strategy.

6 Important Parts of Facebook Advertising

Facebook advertising is quite profitable, especially when you know how to go about it.

According to an eMarketer study, 96% of social media marketers reported that Facebook advertising has the best ROI when compared to other social networks.

Knowing how to use Facebook advertising, particularly when running a small company, can give you a competitive advantage. What’s more, Facebook advertising is a great Adwords alternative because it is not too expensive.

Having said that, this article will give you insights on how Facebook advertising works. You will gain knowledge on the 6 components of a typical Facebook ad copy, which include headline, text, link description, URL/caption, CTA and thumbnail image.

Elements of an Effective Facebook Ad

A good advertisement is dependent on the following components:

Headline

A great headline is a very critical part of your advertising campaign. The strength of your headline tends to influence the kind of action people take on your Facebook ad.

It sets not only the tone but also the expectation for what’s to come. So, without a good headline, people will not pay much attention to your ads. They will not read, watch or listen to your ads.

A headline allows your users to know about your offers, to read your content, and to act on calls to action. It is important to note that failing to write a great headline can decrease your chance of success.

Steps of Writing a Great Facebook Ad Headline

Below are things you should consider when writing a headline for your ad:

  • Know who you are talking to or targeting. It is important to remember that it is an individual who will read, watch or listen to your headline and not a market niche or a target group.
  • Understand the needs of your audience or what they care about most
  • Understand why your audience should purchase from you.
  • Understand how you will write that information into a headline that your users will read. In other words, it is critical to write a headline that will entice people to click on your ad.
  • Take note of what gives results and what doesn’t give results
  • Remember that a lengthy headline might not fully show on small screens. So, a short headline that is positive and attention-grabbing will do the trick. The ideal length for a headline is five or fewer words.

Image

You probably know the saying, “A picture is worth a thousand words.” Well, the first thing people will see when they decide to read your ad copy is the image. With that said, a great ad copy is one that has great visuals.

An ad copy that has an image is likely to get 2.3 times more engagement than an ad without an image. Having said that, if someone decides to read your ad copy, it is probably because the image has compelled them to seek more information.

Below are things you should consider when putting an image:

  • Use a clear image. The photo should not be too cluttered
  • Use little image text. Facebook advertising guidelines emphasize on 20 per cent text rule, which means that text on your images shouldn’t take up more than
  • 20% of the ad copy photo. An image with more text tends to get less exposure
  • Ensure that the image you use is relevant to your advertising message
  • Use images that are compelling and engaging

Text

Text for your Facebook ad copy is just like your body copy. It helps to echo your headline in a compelling way. The aim of an advert is often to build brand awareness. What’s more, it allows you to tell people what you do briefly.

As earlier mention, it is important to put into consideration your target audience before writing an ad copy. In addition, it is critical to consider the problem your product or service will solve for your audience.

With that in mind, your audience should be able to know how your product or service will make their life easier, for instance. So, your text should highlight the benefits of your product or service.

The ideal length for your text should be at least 14 words, and most brands use 14 words according to Adspresso.

Link Description

The next important part is the news feed link description. The link description is a supporting copy for your ad. It is more like a secondary body text, which directs your users to your call-to-action or CTA.

Link description is very effective in driving your message across to your audience. It allows you to give more information and details regarding your product, service or offer. It describes to your users the things they will access by clicking through.

The news feed link description should be between 200 to 250 characters long. If you’re looking to accommodate people with smaller screens, Facebook recommends that you use 30 characters. Remember to use words that will compel people to respond.

Captions

Subtitles, also known as captions, are important for Facebook video Ads. According to Facebook, about 85% of Facebook videos are normally watched without sound. 76% of their video advertisements require sound to be understood.

Therefore, if you are using video ads, it is advisable that you use captions so that your audience can watch them with the sound off. The process is hassle-free. Facebook will add the subtitles to your Videos automatically.

So, remember to add captions when you are ready to start advertising.

Call-to-Action

Another important part of your Facebook ad is the call-to-action. A call-to-action button is good for click-through rates. What’s more, Facebook users are more likely to take action when they are prompted to act.

Therefore, your ad copy should always include a call-to-action button. You can also use a call-to-action button within the image thumbnail to get more clicks.

Final Thoughts

Facebook has over 2 billion users daily. Therefore, familiarizing yourself with Facebook ad targeting would be a good idea. Facebook targeting options allow you to get your advertisements to people you care about.

However, it is critical that you make an advert that will compel your users to take action. With that in mind, the information above on important elements of creating a Facebook ad copy will certainly be of help.

If you have enjoyed this post then you may also like to read our tips to increase your Facebook page engagement.