4 Top Ways to Get People into Your Sales Funnel

Have you started a new online business? Would you like to gather leads and nurture them until they become paying customers? Well, it is important that you first understand how to drive traffic to your sales funnel.

A sales funnel is a tool that online marketers use to assess where prospective customers are in the buying process with the aim of turning them into loyal customers.

A sales funnel has various stages, which include awareness, interest, decision-making and action. These stages reflect the customer’s process from when a potential customer discovers your product or service, researches it, makes a decision which product or service they want, to finally making a purchase.

Each stage of the sales funnel has leads, and there are various ways of nurturing them. In this article, we are going to focus on how to drive traffic to your sales funnel by creating awareness.

Strategies for Driving Traffic to Your Sales Funnel

The top of the sales funnel entails creating awareness. During this stage, you can use various marketing tools including social media, youtube, pay-per-click or paid ads.
The idea is to attract visitors to your website so they can eventually get into your sales funnel.

Social Media

Social media has become increasingly popular among online businesses. Billions of people all over the world use social networks to engage with brands. What’s more, many people discover new products and services when using social media.

With that said, it is evident that social media is a great tool for creating brand awareness. Therefore, if you are not already taking advantage of social media, you are certainly missing out on the fastest, inexpensive, and most effective way of reaching out to populations across the globe.

You can increase awareness in social media by:

  • Promoting a free lead magnet on your social media pages that directs people to your sales funnel

This is an effective way of not only driving traffic to your sales funnel, but also building an email list. You can create a valuable free digital product such as an ebook for your target audience.

You can promote the ebook to your social media followers and fans. An interesting ebook will certainly make your audience want to download it. They will want to go to your website and subscribe so that they can receive the ebook in their email accounts.

  • Promoting blog posts on social media

You can also promote a blog post to your target audience. The blog post should be interesting enough to encourage your target audience to visit your site.
To ensure that these leads get to your sales funnel, it is important that you find a way to capture their emails using a free lead magnet.

  • Social media groups

Another effective way of driving traffic to your website is by creating groups. The idea is to create groups that will capture the interest of your target audience.

You can facilitate discussions and target specific topics. In addition, you can also promote your free lead magnet and blog posts on the forums. This is a great strategy for growing your traffic and email list.

  • Write attention grabbing headlines

Use enticing headlines that will encourage your target audience to click through to your website.
The above are just some of the strategies you can use to attract leads to your site. With a lot of nurturing, you can turn these leads into buying and loyal customers.


SEO helps to increase traffic and visibility for your website. It helps to increase visibility of your content in search engines. SEO is a useful tool for capturing the attention of prospective customers.

In addition, customers desire authenticity and reliability from their suppliers. Therefore, when you use SEO consistently, your target audience tends to become aware of your brand and what you do.

For instance, a blog post that captures your prospects’ interest may encourage them to click through to your website. While there, they may decide to check out your offers for products or services, as well as other blog posts.

Over time, your prospects will certainly feel more comfortable to make a purchasing decision.
Steps for increasing website traffic using SEO include:
Auditing your website. You check if it has relevant information, as well as whether it is secure.

  • Optimizing your website
  • Assessing your website’s performance
  • Keyword research
  • Blogging regularly
  • Increasing backlinks
  • Increasing social shares


YouTube is a great way of driving free organic traffic to your site. This is probably because Google likes YouTube videos. In addition, YouTube is the second largest search engine across the globe.

Therefore, if you want to create awareness for your brand, drive more traffic to your site and generate more leads, YouTube is the answer. To gain exposure, you need to create valuable tutorials and videos that add immense value to your target audience.

  • If you are looking to create more brand awareness, the following types of videos will help:Brand videos talking about your online business and core values
  • How to videos/educational videos
  • Interview videos with influencers in your niche
  • Documentaries

Do not forget to link your content through your description section.

Paid ads

Do you have a budget for paid advertising? Paid advertising is a great way of piquing the interest of your prospects and driving traffic to your sales funnel.
Therefore, you can attract your target audience using paid promotions. You can launch social media ad campaigns and PPC campaigns to reach your preferred audience.
This strategy will not only increase traffic to your site, but also your conversion rate.

Final Thoughts

The possibilities of driving traffic to your sales funnel are certainly endless. The above are just some of the strategies you can use to attract potential customers.
These strategies will help to increase awareness for your business and online brand, and will eventually increase your sales.

Website Vs Sales Funnels: Pros & Cons of Each

Do you have an online business? Would you like to increase your online visibility and grow your business at a faster pace?

Well, if you answered yes, the truth is that you need both a website and a sales funnel.

A website is important for your business because it gives you an online presence. It helps to ensure that potential customers find you on Google. On the other hand, if you want to generate leads, automate your marketing and increase sales, you need a sales funnel.

What is the Difference Between a Website and a Sales Funnel?

What is a website?

A website refers to a set of related web pages found under a single domain name. depending on the business, a website can consist of various pages including home page, about page, service page, contact page, just to mention, but a few.

Websites are created for various reasons. For instance, a website can be used to sell a product or service, blogging, article writing, among many other uses. A good website is one that is easy to navigate and user-friendly.

What are sales funnels?

A sales funnel is the step-by-step process your prospects go through from the initial contact until they become a buying customer. It portrays the sales process from the awareness stage to the action stage.

Advantages & Disadvantages of a Website

Ability to reach a wider audience

The first advantage of having a website for your business is its the ability to reach a wider audience. Billions of people from all over the world use the internet. What’s more, all these people are always looking for information, products or services.

So, with a website, you have the potential to reach online shoppers both locally and internationally. Internet shopping is on the rise and you will certainly grow and expand your business.

Accessible to many consumers

Without a website, business will not be visible on Google. Without a website, you are likely to lose potential customers because they are not aware your business exists.
So, having a website is critical because the name of your business, as well as your product or service, will appear on Google.

This can lead to someone landing on your website, particularly when you invest in Search Engine Optimization.

Builds credibility

A website that is designed well tends to instil confidence and build credibility. According to recent studies, at least 80% of consumers will Google a brand, product or service before making a purchasing decision.

Online customer reviews

There’s no greater way of building credibility than to have your happy customers talk about your brand, products or services. Testimonials from past consumers help to alleviate any fear that potential customers may have about your products and services. Reviews help to build trust among potential customers.

Showcase your work

A website gives you a platform to showcase your work and achievements. So, if you have received an award, appeared on a local daily or gained recognition in your locality for having great products or services, you can put up photos and videos so people can see what your business can do for them.

Makes engagement with target audience easy

A website allows you to respond to your visitor’s emails and comments promptly. In addition, you can use your blog section to inform people about your business.

You can also link all your social media sites directly to your website, which helps you to stay connected with all your consumers.

You’re able to interact and provide information to all your social media fans.

Disadvantages of Websites


The information on your website may be misleading, particularly if you do not update it regularly.

Crashes and uptime

Your website may go down. As a result, potential customers will not be able to find you nor purchase from you, which means that you will miss potential sales.

It may be difficult to reach your target audience

There are numerous websites on the internet. So, the high level of competition, particularly within your niche market can hinder you from reaching your target audience.

Advantages of A Sales Funnel

Below are some reasons why you need a sales funnel for your online business:

Increases conversion rate

People moving down your funnel may decrease. However, people who stay in the funnel are more likely and willing to make a buying decision.

So, a sales funnel helps to filter non-targeted people, which helps to ensure that only those who are willing to make a purchase stay.

In other words, a sales funnel allows you to maintain a lasting connection with prospective customers at every stage of the purchasing cycle.

Builds trust

A sales funnel allows you to build trust with prospective customers and nurture until they make a purchasing decision.

Increases the lifetime value of customers

A sales funnel allows you to upsell and retain your customers. You will be able to sell to them on a regular basis, unlike in other business models where customers buy only once and never return.

It converts email subscribers easily

Building your sales funnel with email marketing at the core allows you to take advantage of email’s efficiency of driving sales to your online business. In other words, a sales funnel will allow you to use email to convince and convert your leads.

Increases sales

A sales funnel allows you to have a landing page for your product or service. One of the ways that a landing page drives sales is that it can have a contact form for lead generation.

What’s more, you can outline how your product or service will be beneficial to your potential customers. A sales copy helps to not only anticipate common questions but also answer them.

Informs you about products and services that do not sell

A sales funnel lets you identify products or services that are not selling well. So, you are able to make adjustments on your plan, as well as products to improve them.

What’s more, you will be able to replace or remove those products.

Disadvantages of a Sales Funnel

Can’t do blogging

A website allows you to do blogging regarding your product, service or for a content marketing strategy. However, sales funnel cannot do that. Trying to blog on a sales funnel would turn your sales funnel into a traditional website.

Directs people to what they need most

A website allows you to offer your visitors access to unlimited information before they can make a buying decision. However, a sales funnel directs your potential customers through stages of the most commonly asked questions and most commonly needed information.

In other words, your audience only sees the information you want them to see. Therefore, your leads may not have access to any extra information they might need to make a buying decision. It is not easy to address unique problems on a sales funnel.

Potential customers have to go through a bunch of products before they get what they want

If a prospective client needs a specific product or service you offer, and it is probably buried down within your funnel, they will not know that you have that product. As a result, they will not be able to buy from you.

If you would like more info on this topic then check out the video below.

Final Thoughts

A website and sales funnel are both important to your business. I believe this article will help you decide whether a website or sales funnel is the best for your business.

8 Ways To Increase Your Facebook Page Engagement

Many people believe that for a Facebook page to be successful, all they need to do is to post content regularly and optimize it. However, it is important to note that your Facebook page will not be successful without engagement.

Engagement is critical due to various reasons. For instance, engaging posts increase visibility, maximize reach, and promote trust in your brand. Engaging posts can also increase interest in your Facebook page.

With that in mind, it is critical to have a Facebook engagement strategy. In this article, you are going to gain insights on how to increase engagement on Facebook. You will learn how to earn more clicks, comments, likes, and shares on your posts. Please keep reading.

Facebook Engagement Tactics for your Business Page

Pose a question

Posts with questions tend to get the most engagement. So, if you are looking for a simple and effective strategy for starting a conversation with your Facebook fans and followers, ask a question.

When you ask a question, you encourage your fans to share their thoughts. The trick of getting more responses is to ensure that your fans can relate to your question. Therefore, it is important that you understand your fans interests and needs.

Examples of questions you can ask include:

  • Events: Who is attending or who went to…
  • Tips: How do you…..
  • Specific: What is your favorite…

Post relevant images

Visuals are an essential component of a successful social media strategy. This is because posts with images perform better than text posts. According to Jeff Bullas, a social media strategist, Facebook posts with images receive a 37% increase in engagement.

Therefore, if you want to double your Facebook engagement, use images. With that said, it is important that you figure out the kind of images that have a high chance of resonating with your audience.

The images you use should be highly relevant, of high quality and colourful. You can use free tools like Adobe Spark and Canva to spice up your images.

Post when the majority of your fans are online

People use Facebook at different times. Some people use Facebook the entire day, others at night, while others may just log in on during specific hours. Therefore, sharing content randomly may not be an effective Facebook engagement strategy.

If you want to get loads of views, likes and maximize engagement, it is critical that you know the best times to publish on your Facebook page. With that said, the best times to post on Facebook are morning to mid-afternoon hours, or mid-week especially on a day like Wednesday.

Lunch breaks are also peak times. People also tend to use Facebook more on weekends. So, you can plan to post on Sundays and Saturdays.

Anticipate and Meet the Needs of Your Fans With Content

The best way to receive comments, likes and shares is to post valuable content for your audience. Posting helpful and timely information is also a great way of encouraging your followers to purchase from your business.

With that said, it is important that you know and understands your target audience so that you can share the information they want and value.
In addition, it is also possible to generate loads of engagement by sharing content from other influential people.

Use Facebook Live Consistently

Facebook lives are increasingly becoming popular. They are being accepted by brands and consumers, and they can have great results when used effectively. Facebook lives are a great way of engaging with your audience on a regular basis. They enable you to share relevant stories with your audience and maximize brand awareness in real-time.

It is important to note that Facebook live Videos outperform pre-recorded videos. They get six times more engagement than regular video posts. In addition, Facebook live video has 10 times more reach than other types of content on Facebook.

With that said, if you want a higher rate of engagement with real-time reactions, comments, and shares, start using live videos to interact with your audience. If you do not have a video camera, you can always start live recording with your phone.

Include a Call-to-Action button

It is important to have call-to-action buttons for your Facebook posts. Call to action is a great way of eliciting the desired response from your target audience.

So, if you want your audience to click, view, share, like, RSVP, or opt-in, you need to tell them to do exactly that using a call-to-action.

Apart from increasing engagement, your EdgeRank can also increase when your audience click, view, share and like your content.

Respond to your fans

It is important to reply to all the comments on your posts. Responding to comments will encourage your fans to engage with you. So, if you do not have time to respond, you can have someone do the work for you.

A simple comment is better than ignoring your fans. For customer-related issues, you can direct your customers to your customer care representative. Remember to follow-up with your customers and find out if their expectations were met.

Train, Inform, Entertain, and Inspire

Your Facebook users want to engage with information that will put a smile on their faces. They also want content that will stimulate their minds or change their lives.
So, do not forget to impart valuable knowledge to your audience. Remember to give them a good laugh in the process.

Final Thoughts

Facebook engagement is critical because it can expand your organic reach. What’s more, people spend many hours on Facebook every day. Therefore, if you are not capturing their attention, they are probably engaging with your competitor’s business or brand instead of yours.

This article has discussed Facebook page engagement tactics that you can use to promote your page and create awareness for the products and services that you offer.

With that said, it is worth adding them to your marketing strategy.

6 Important Parts of Facebook Advertising

Facebook advertising is quite profitable, especially when you know how to go about it.

According to an eMarketer study, 96% of social media marketers reported that Facebook advertising has the best ROI when compared to other social networks.

Knowing how to use Facebook advertising, particularly when running a small company, can give you a competitive advantage. What’s more, Facebook advertising is a great Adwords alternative because it is not too expensive.

Having said that, this article will give you insights on how Facebook advertising works. You will gain knowledge on the 6 components of a typical Facebook ad copy, which include headline, text, link description, URL/caption, CTA and thumbnail image.

Elements of an Effective Facebook Ad

A good advertisement is dependent on the following components:


A great headline is a very critical part of your advertising campaign. The strength of your headline tends to influence the kind of action people take on your Facebook ad.

It sets not only the tone but also the expectation for what’s to come. So, without a good headline, people will not pay much attention to your ads. They will not read, watch or listen to your ads.

A headline allows your users to know about your offers, to read your content, and to act on calls to action. It is important to note that failing to write a great headline can decrease your chance of success.

Steps of Writing a Great Facebook Ad Headline

Below are things you should consider when writing a headline for your ad:

  • Know who you are talking to or targeting. It is important to remember that it is an individual who will read, watch or listen to your headline and not a market niche or a target group.
  • Understand the needs of your audience or what they care about most
  • Understand why your audience should purchase from you.
  • Understand how you will write that information into a headline that your users will read. In other words, it is critical to write a headline that will entice people to click on your ad.
  • Take note of what gives results and what doesn’t give results
  • Remember that a lengthy headline might not fully show on small screens. So, a short headline that is positive and attention-grabbing will do the trick. The ideal length for a headline is five or fewer words.


You probably know the saying, “A picture is worth a thousand words.” Well, the first thing people will see when they decide to read your ad copy is the image. With that said, a great ad copy is one that has great visuals.

An ad copy that has an image is likely to get 2.3 times more engagement than an ad without an image. Having said that, if someone decides to read your ad copy, it is probably because the image has compelled them to seek more information.

Below are things you should consider when putting an image:

  • Use a clear image. The photo should not be too cluttered
  • Use little image text. Facebook advertising guidelines emphasize on 20 per cent text rule, which means that text on your images shouldn’t take up more than
  • 20% of the ad copy photo. An image with more text tends to get less exposure
  • Ensure that the image you use is relevant to your advertising message
  • Use images that are compelling and engaging


Text for your Facebook ad copy is just like your body copy. It helps to echo your headline in a compelling way. The aim of an advert is often to build brand awareness. What’s more, it allows you to tell people what you do briefly.

As earlier mention, it is important to put into consideration your target audience before writing an ad copy. In addition, it is critical to consider the problem your product or service will solve for your audience.

With that in mind, your audience should be able to know how your product or service will make their life easier, for instance. So, your text should highlight the benefits of your product or service.

The ideal length for your text should be at least 14 words, and most brands use 14 words according to Adspresso.

Link Description

The next important part is the news feed link description. The link description is a supporting copy for your ad. It is more like a secondary body text, which directs your users to your call-to-action or CTA.

Link description is very effective in driving your message across to your audience. It allows you to give more information and details regarding your product, service or offer. It describes to your users the things they will access by clicking through.

The news feed link description should be between 200 to 250 characters long. If you’re looking to accommodate people with smaller screens, Facebook recommends that you use 30 characters. Remember to use words that will compel people to respond.


Subtitles, also known as captions, are important for Facebook video Ads. According to Facebook, about 85% of Facebook videos are normally watched without sound. 76% of their video advertisements require sound to be understood.

Therefore, if you are using video ads, it is advisable that you use captions so that your audience can watch them with the sound off. The process is hassle-free. Facebook will add the subtitles to your Videos automatically.

So, remember to add captions when you are ready to start advertising.


Another important part of your Facebook ad is the call-to-action. A call-to-action button is good for click-through rates. What’s more, Facebook users are more likely to take action when they are prompted to act.

Therefore, your ad copy should always include a call-to-action button. You can also use a call-to-action button within the image thumbnail to get more clicks.

Final Thoughts

Facebook has over 2 billion users daily. Therefore, familiarizing yourself with Facebook ad targeting would be a good idea. Facebook targeting options allow you to get your advertisements to people you care about.

However, it is critical that you make an advert that will compel your users to take action. With that in mind, the information above on important elements of creating a Facebook ad copy will certainly be of help.

If you have enjoyed this post then you may also like to read our tips to increase your Facebook page engagement.

Welcome to Brilliant Marketing Funnels

Hello and welcome to http://brilliancorp.com/. Kindly bear with us as this website is still under construction.

We intend to be your one-stop site for all you need to know about digital tools that you can use to grow your business including sales funnels. In the meantime, we have an insightful article for you below. We will appreciate if you spare some time to read it.

 Why Sales Funnels Are Necessary For Online Businesses

Most business owners are always looking for online marketing strategies that will not only generate leads, but also increase revenue. Well, if you’re looking for an effective marketing strategy that will convert people who have never heard about your business into paying customers, you need a sales funnel.

A sales funnel helps to ensure that your marketing and sales efforts are working together. As a result, it helps to put your potential customers in the right path.

With that said, this article will help you understand what a sales funnel is, and why it is important for your online business. Please keep reading.

What is a Sales Funnel?

A sales funnel is a representation of the journey your prospects go through before they become buyers. While you may promote or advertise your products or services to a large number of people, only a few of them are likely to provide their contact information.

In essence, just a few of them end up becoming leads and long-term clients. However, it is not the same story with a sales funnel. A sales funnel helps you to funnel you prospects down until they make a purchasing decision.

Having said that, let us now look at the various sales funnel stages.

Stages of a Sales Funnel

  • Awareness

At this stage, potential clients get to learn about your business for the first time. You can attract visitors to your online business through advertising, blog post, email, among other awareness strategies.

Regardless of how they hear about you, your goal is to make them aware that you exist. Eventually, they will move to the next stage.

  • Interest

The content of your advertisements, blog posts or emails needs to capture the interest of your potential clients. If you decide to use a lead magnet, your goal is to have them sign up for the free offer, which can be an ebook, webinar, or an exclusive report.

Signing up is a sign of interest, and it is critical that you nurture that interest.

  • Consideration

When you convert a potential client into a lead, you need to persuade them so that they can consider buying your product or service. You need to turn their interest into desire by using lead magnets such as free ebooks, webinars, videos, etcetera.

If your potential customers find your free ebook or webinar valuable, they are likely to consider your products or services. However, you need to nurture them through a series of emails to push them into action.

You can also increase the value of your lead magnet by offering your leads a little bit more.

  • Close

This stage entails putting effort to encourage your leads to close and become buyers or paying customers. For instance, you can direct their attention to positive reviews, a great product page, and a strong call-to-action.

Nurturing your leads throughout the sales process will certainly encourage them to purchase your product or service.

  • Delight

At this stage, you inspire your customers by providing them with quality products and services. The idea is to keep them happy so that they can refer more people to your business.

Top 5 Reasons Why You Need a Sales Funnel    

  • High conversion

A sales funnel will certainly make your online business more scalable. Not only will it help you nurture your website’s visitors into leads, but it will also turn them into paying customers.

  • It positions you as an expert

A good sales funnel not only makes you and your online business known, but it also helps clients view you as an expert in your specific niche. It makes potential clients view you as someone who has the ability to help them achieve their goals.

  • Builds trust

A sales funnel helps you to build trust with prospects. It enables you to nurture mutually valuable relationships, particularly when you offer your clients solutions to their problems.

  • It takes away the guessing

A sales funnel helps to reduce failure and risk, thus providing safety for your online business.

  • It automates your business

A sales funnel helps to automate your entire business process so it runs for 24 hours. This can help you triple your sales and profits.

Parting Shot!

Sales funnels are often referred to as the backbone of internet marketing or online businesses. Therefore, if you want to generate more sales and income for your online business, it is critical that you start using a sales funnel.

A sales funnel helps to give your prospective clients a clear path. It nurtures them from one end of your sales experience to the next until they eventually make a purchase.

In future articles I will also be sharing some effective methods to drive traffic into your sales funnels including Google and Facebook ads, creating YouTube videos, connecting with other influencers in your space and more.

Below is a video that breaks down everything for you on why you need a sales funnel.